Casino Gaming Institute Inc
Chief Marketing Officer
Casino Gaming Institute Inc, Fife, Washington, United States,
Description
As Chief Marketing Officer, you’ll develop and execute a comprehensive marketing strategy for all Emerald Queen properties, including Guest Services, Players Club, and Hotel operations. You’ll lead the Marketing Department, manage budgets, and guide a skilled team, using research and analytics to drive profit and revenue growth. Your role involves crafting marketing plans, utilizing diverse media channels, and ensuring effective strategy implementation. You’ll optimize our player tracking system, analyze market data, negotiate media solutions, and maintain key client and agency relationships. Regularly reporting to the executive team, you’ll drive growth and promote our casino, hotel, and banquet services.Compensation based on qualifications and experience. This full-time position features excellent employer-paid medical, dental, vision and life insurance benefits.COMPETENCIES:Knowledge of:
marketing, media, communication, brand management; marketing trends, platforms, and practices; supervisory and management practices and procedures; Tribal-State Compact regulations and Tribal Gaming policies and procedures; Casino operations, services, amenities, policies and departmental procedures; and marketing operations and technologies.Skills in:
interpersonal, networking, and public relations; use and operation of a personal computer and related software programs such as MS Word, Excel and PowerPoints; and directing and overseeing the daily operations of a department.Ability to:
supervise, train, hire, discipline and evaluate staff; protect the casino's property and assets; create and secure media advertising; keep current on Marketing, media trends and new technology; plan, develop and implement department budget, approve expenditures and purchases; multi-task and handle multiple priorities simultaneously; promote the facilities and amenities to businesses; communicate effectively both verbally and in writing; work with outside vendors and ensure products meet EQC standards and requirements; think creatively and innovatively providing marketing solutions; and provide leadership, direction, and assistance to EQC departments.MINIMUM REQUIREMENTS:Bachelor’s degree in business or public administration, communication, marketing, or related field. MBA preferred. Fifteen years of experience in creating, delivering, and analyzing marketing advertising campaigns using radio, television, social media, and digital platforms driving business results in a similarly sized organization preferred. Multi-property experience preferred. Minimum of seven years of management experience leading a team in marketing or sales field. Additional education or related experience may substitute for the minimum requirements of the position.Additional Requirements:Must be able to work all scheduled shifts to include day, swing, graveyard and holidays.Must be able to pass a pre-employment illegal drug screen and obtain a Class IIIA license as required by the Puyallup Tribal Gaming Regulatory Office and the Washington State Gaming Commission. The Emerald Queen is an Equal Opportunity Employer. Indian Preference in hiring shall apply according to the policies adopted by Puyallup Tribe’s Emerald Queen Casino.
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As Chief Marketing Officer, you’ll develop and execute a comprehensive marketing strategy for all Emerald Queen properties, including Guest Services, Players Club, and Hotel operations. You’ll lead the Marketing Department, manage budgets, and guide a skilled team, using research and analytics to drive profit and revenue growth. Your role involves crafting marketing plans, utilizing diverse media channels, and ensuring effective strategy implementation. You’ll optimize our player tracking system, analyze market data, negotiate media solutions, and maintain key client and agency relationships. Regularly reporting to the executive team, you’ll drive growth and promote our casino, hotel, and banquet services.Compensation based on qualifications and experience. This full-time position features excellent employer-paid medical, dental, vision and life insurance benefits.COMPETENCIES:Knowledge of:
marketing, media, communication, brand management; marketing trends, platforms, and practices; supervisory and management practices and procedures; Tribal-State Compact regulations and Tribal Gaming policies and procedures; Casino operations, services, amenities, policies and departmental procedures; and marketing operations and technologies.Skills in:
interpersonal, networking, and public relations; use and operation of a personal computer and related software programs such as MS Word, Excel and PowerPoints; and directing and overseeing the daily operations of a department.Ability to:
supervise, train, hire, discipline and evaluate staff; protect the casino's property and assets; create and secure media advertising; keep current on Marketing, media trends and new technology; plan, develop and implement department budget, approve expenditures and purchases; multi-task and handle multiple priorities simultaneously; promote the facilities and amenities to businesses; communicate effectively both verbally and in writing; work with outside vendors and ensure products meet EQC standards and requirements; think creatively and innovatively providing marketing solutions; and provide leadership, direction, and assistance to EQC departments.MINIMUM REQUIREMENTS:Bachelor’s degree in business or public administration, communication, marketing, or related field. MBA preferred. Fifteen years of experience in creating, delivering, and analyzing marketing advertising campaigns using radio, television, social media, and digital platforms driving business results in a similarly sized organization preferred. Multi-property experience preferred. Minimum of seven years of management experience leading a team in marketing or sales field. Additional education or related experience may substitute for the minimum requirements of the position.Additional Requirements:Must be able to work all scheduled shifts to include day, swing, graveyard and holidays.Must be able to pass a pre-employment illegal drug screen and obtain a Class IIIA license as required by the Puyallup Tribal Gaming Regulatory Office and the Washington State Gaming Commission. The Emerald Queen is an Equal Opportunity Employer. Indian Preference in hiring shall apply according to the policies adopted by Puyallup Tribe’s Emerald Queen Casino.
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