Vertex Pharmaceuticals
Senior Director , Marketing
Vertex Pharmaceuticals, Boston, Massachusetts, us, 02298
Senior Director, Marketing
Job DescriptionGeneral Summary:The Senior Director, Marketing is accountable for understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategic and performance goals of the portfolio, and tracking performance against those goals. As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.Key Duties and Responsibilities:Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities.Oversees development and implementation of strategic and tactical plans for brand.Leads team through challenges related to creating external (promotional) communications materials for external use with customers.Provides input into forecasting assumptions, both short term and long term.Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.).Leads the development of strong partnerships with cross-functional team to support business goals.Evaluates ROI for activities across the portfolio.Leads team through subordinate managers or higher level individual contributors and contributes to the development of strategy.As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.Knowledge and Skills:Experience defining the strategy for a brand or portfolio of products.Ability to oversee generation of insights, and apply those insights to business problems/opportunities.Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources.Exceptional working knowledge of market forecasts and relationship of business drivers to revenue.Exceptional working knowledge of MS Office applications, including PPT, Excel and Word.Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.).Experience managing teams and individual staff members.Education and Experience:Bachelor's degree in marketing, business, or scientific degree.Typically requires 12 years of work experience and 5 years of supervisory/management experience, or the equivalent combination of education and experience.Flex Designation:Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:In this Hybrid-Eligible role, you can choose to be designated as:1.
Hybrid : work remotely up to two days per week;
or select2.
On-Site : work five days per week on-site with ad hoc flexibility.Company InformationVertex is a global biotechnology company that invests in scientific innovation.Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
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Job DescriptionGeneral Summary:The Senior Director, Marketing is accountable for understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategic and performance goals of the portfolio, and tracking performance against those goals. As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.Key Duties and Responsibilities:Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities.Oversees development and implementation of strategic and tactical plans for brand.Leads team through challenges related to creating external (promotional) communications materials for external use with customers.Provides input into forecasting assumptions, both short term and long term.Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.).Leads the development of strong partnerships with cross-functional team to support business goals.Evaluates ROI for activities across the portfolio.Leads team through subordinate managers or higher level individual contributors and contributes to the development of strategy.As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.Knowledge and Skills:Experience defining the strategy for a brand or portfolio of products.Ability to oversee generation of insights, and apply those insights to business problems/opportunities.Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources.Exceptional working knowledge of market forecasts and relationship of business drivers to revenue.Exceptional working knowledge of MS Office applications, including PPT, Excel and Word.Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.).Experience managing teams and individual staff members.Education and Experience:Bachelor's degree in marketing, business, or scientific degree.Typically requires 12 years of work experience and 5 years of supervisory/management experience, or the equivalent combination of education and experience.Flex Designation:Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:In this Hybrid-Eligible role, you can choose to be designated as:1.
Hybrid : work remotely up to two days per week;
or select2.
On-Site : work five days per week on-site with ad hoc flexibility.Company InformationVertex is a global biotechnology company that invests in scientific innovation.Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
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