Expedia Group
Segment Marketing (CRM) Director, Brand
Expedia Group, Austin, Texas, us, 78716
Employer:
Expedia Group
Location:
Austin, Texas, United States
Salary:
USD 196,000.00 - 274,500.00; USD 313,500.00
Closing date:
23 Sep 2024
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request
form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job.
Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization. The Segment Marketing Director is accountable for driving key business KPIs through effective marketing via email, push, in product placements and landing pages for specific segments/campaign objectives as well as playing a cross TEaL role in developing and executing Brand specific versions and actions.
What you’ll do:
Partner closely with Marketing Brand Owners and the Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning.
Ensure TEaL and this specific team deliver against Brand level objectives that are agreed based on specific initiatives.
Have accountability for strategic planning, business casing and optimal delivery of weekly and targeted global campaigns to a specific traveler segment and/or objective predominately across Expedia, Hotels.com and VRBO brands.
Deliver against key business objectives for that segment which would include acquisition, engagement, and retention through CRM programs and campaigns.
Direct, coach and lead a team of up to 6 functional experts including people manager(s).
Bring CRM and database marketing subject matter expertise and thought leadership to bear to drive team goals and share with wider segment marketing teams.
Work highly effectively with Analytics and Data Science teams to leverage actionable insights & learnings to identify opportunities and develop strategies for complex and innovative campaigns.
Advise on behalf of TEaL on cross-functional Expedia Group wide initiatives as a trusted expert on communicating our loyalty program(s) mechanics and offers.
Who you are:
Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience.
At least 8 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space.
Ability to collaborate with and influence Marketing, Analytics, Martech, Creative and Finance partners.
Ability to manage and grow direct reports as well as wider team.
Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives.
Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus.
The total cash range for this position in Austin is $196,000.00 to $274,500.00. Employees in this role have the potential to increase their pay up to $313,500.00, based on ongoing, demonstrated, and sustained performance in the role.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
About Expedia GroupExpedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Expedia Group
Location:
Austin, Texas, United States
Salary:
USD 196,000.00 - 274,500.00; USD 313,500.00
Closing date:
23 Sep 2024
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request
form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job.
Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization. The Segment Marketing Director is accountable for driving key business KPIs through effective marketing via email, push, in product placements and landing pages for specific segments/campaign objectives as well as playing a cross TEaL role in developing and executing Brand specific versions and actions.
What you’ll do:
Partner closely with Marketing Brand Owners and the Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning.
Ensure TEaL and this specific team deliver against Brand level objectives that are agreed based on specific initiatives.
Have accountability for strategic planning, business casing and optimal delivery of weekly and targeted global campaigns to a specific traveler segment and/or objective predominately across Expedia, Hotels.com and VRBO brands.
Deliver against key business objectives for that segment which would include acquisition, engagement, and retention through CRM programs and campaigns.
Direct, coach and lead a team of up to 6 functional experts including people manager(s).
Bring CRM and database marketing subject matter expertise and thought leadership to bear to drive team goals and share with wider segment marketing teams.
Work highly effectively with Analytics and Data Science teams to leverage actionable insights & learnings to identify opportunities and develop strategies for complex and innovative campaigns.
Advise on behalf of TEaL on cross-functional Expedia Group wide initiatives as a trusted expert on communicating our loyalty program(s) mechanics and offers.
Who you are:
Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience.
At least 8 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space.
Ability to collaborate with and influence Marketing, Analytics, Martech, Creative and Finance partners.
Ability to manage and grow direct reports as well as wider team.
Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives.
Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus.
The total cash range for this position in Austin is $196,000.00 to $274,500.00. Employees in this role have the potential to increase their pay up to $313,500.00, based on ongoing, demonstrated, and sustained performance in the role.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
About Expedia GroupExpedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr