Customer Journey + Growth Marketer

Decisions (www.meetingdecisions.com) is leading the charge in transforming organizational meetings into productive, decisive, and effective sessions. We're on a mission to enhance how decisions are made and executed in meetings across the globe and bringing AI into every meeting. To support our continued growth, we're looking for a Customer Journey + Growth Marketer who is not only passionate about product-led growth but also possesses a deep understanding of engaging users through innovative marketing strategies.Role Overview:The Growth + Product Marketer will play a pivotal role in fostering collaboration among our product, marketing, customer success, and sales teams. Your primary goal will be to utilize insights from these teams to build content, automations and campaigns to drive product adoption and engagement. Armed with hands-on expertise in marketing automation tools and a strategic mindset, you will lead our marketing-led growth initiatives, blending analytics and creativity to propel our reach and user base.Key Responsibilities:Analyze user behavior, market trends, and conversion metrics to identify growth opportunities and refine the user journey.Coordinate product managers, marketing and UX designers, developers to drive Go To Market strategies for Decisions complete line of meeting management solutions, including our AI-led initiatives.Develop and manage the product Help Center, ensuring content is up-to-date, comprehensive, and well-written.Implement innovative product-led growth campaigns using email, bot messaging, paid media, and beyond to enhance user adoption.Craft and optimize compelling product messaging and positioning in collaboration with the product team to resonate with our target audience.Work closely with our Global Paid Media Manager to develop digital paid media (Meta, Google, LinkedIn, etc.) campaigns to retarget existing users and effectively create product messages on those channels.Work closely with our Marketing Designer to develop product-centric visuals and brand elements for the website, help center, social media, paid media, sales and customer success collateral, and more.Use A/B testing, SEO, and digital marketing techniques to increase visibility and attract new users.Report on campaign performance and marketplace trends, providing insights and strategic recommendations for continuous growth.Qualifications:Proven experience in growth and/or product marketing, with a strong focus on using marketing automation tools to enhance user engagement.Expertise with Hubspot for designing complex automations and generating sophisticated reports.Deep understanding of the current state of AI in the SaaS marketing, including prompt management and creation, messaging AI to a broad audience and developing understandable marketing content around AI solutions.Knowledge of the Microsoft 365 platform and its ecosystem of third-party integrations, or strong willingness to learn and get certified.Expert writing skills in English, essential for maintaining and enhancing our product Help Center.Business proficiency in German and/or French is a significant plus.Strong analytical abilities to interpret data and inform strategic growth decisions.Excellent collaboration and communication skills, with a history of working effectively across diverse teams.A bachelor's degree in marketing, business, or a related field or equivalent experience.Why Join Us?At Decisions, you'll impact how organizations worldwide conduct their meetings. We offer an engaging work environment, competitive salary, and the chance to be part of a growing, but nimble, company that values proactive innovation, collaboration, and the well-being of its team members.If you're ready to leverage your skills at the intersection of product innovation and marketing excellence, we'd love to hear from you. Join us in shaping the future of meetings!Seniority level

Entry levelEmployment type

Full-timeJob function

Marketing and SalesIndustriesSoftware Development

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