DraftKings
Growth Marketing Specialist, iGaming
DraftKings, Boston, Massachusetts, us, 02298
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.The Crown Is Yours
As a Growth Marketing Specialist, you will be an integral part of the Casino and iGaming team, driving paid marketing campaigns to increase brand presence across direct mail and audio channels. A successful candidate will be a self-motivated and organized individual with high attention to detail and great communication skills for interfacing with internal and external partners. You will define a testing roadmap, drive revenue, and help manage budget across our key channels.What You'll Do As A Growth Marketing Specialist
Plan, execute and optimize paid media campaigns across audio and direct mail channels in support of our iGaming marketing groups.Utilize data analysis to measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.Identify and execute A/B tests to draw insights critical for growth and optimization.Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product.Manage agency relationships across the audio and direct mail channels, briefing partners on channels goals, timelines, and budgets.Report on performance and share learnings with executives & the wider growth team.Lead day to day communication with external agencies and DSP partners.Work closely with our compliance and regulatory teams to ensure all marketing efforts follow state and federal regulations.What you'll bring
Bachelor’s degree in Marketing, Business, Economics, Mathematics, or related field.At least 4 years of experience in marketing or advertising, proficiency in direct mail and audio campaigns a plus.Professional experience in campaign optimization, including structured A/B testing, conducting in-depth analysis on ad buys, and understanding of bidding algorithms or manual bidding approaches.Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.Exceptional analytical skills with the ability to clearly communicate results and define next steps.Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
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As a Growth Marketing Specialist, you will be an integral part of the Casino and iGaming team, driving paid marketing campaigns to increase brand presence across direct mail and audio channels. A successful candidate will be a self-motivated and organized individual with high attention to detail and great communication skills for interfacing with internal and external partners. You will define a testing roadmap, drive revenue, and help manage budget across our key channels.What You'll Do As A Growth Marketing Specialist
Plan, execute and optimize paid media campaigns across audio and direct mail channels in support of our iGaming marketing groups.Utilize data analysis to measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.Identify and execute A/B tests to draw insights critical for growth and optimization.Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product.Manage agency relationships across the audio and direct mail channels, briefing partners on channels goals, timelines, and budgets.Report on performance and share learnings with executives & the wider growth team.Lead day to day communication with external agencies and DSP partners.Work closely with our compliance and regulatory teams to ensure all marketing efforts follow state and federal regulations.What you'll bring
Bachelor’s degree in Marketing, Business, Economics, Mathematics, or related field.At least 4 years of experience in marketing or advertising, proficiency in direct mail and audio campaigns a plus.Professional experience in campaign optimization, including structured A/B testing, conducting in-depth analysis on ad buys, and understanding of bidding algorithms or manual bidding approaches.Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.Exceptional analytical skills with the ability to clearly communicate results and define next steps.Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
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