Apple
Growth Marketing Engagement & Retention Manager, Apple Services
Apple, Culver City, California, United States, 90232
Summary
Posted: Aug 21, 2024
Weekly Hours:
40
Role Number:
200563739
The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it! Apple is seeking an experienced lifecycle marketer with a passion for growing consumer subscription businesses. The Growth Marketing Manager will work with a wide variety of functional teams across Apple, including engineering, product, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy-friendly way to drive engagement and make sure they are getting the most out of their subscription service.
Description
Responsibilities include developing and optimizing engagement and retention strategies for Apple Services. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data-driven insights and strategies to engage with customers. Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics, and design teams. Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans. Define customer journeys, value propositions, and service educational messaging. Submit and maintain operational briefs to ensure flawless execution of campaigns.
Minimum Qualifications
5-8 years experience leading lifecycle marketing programs, ideally for a media platform or a consumer subscription business with demonstrated success achieving growth goals of user engagement and retention.Experience testing and optimizing marketing channels including push notification, email, and in-app messaging marketing tactics.Strong project management capability with exceptional attention to detail.Possess deep understanding of A/B testing and data-driven optimization marketing.Shown ability to meet deadlines and get consensus while balancing many projects and priorities.You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.Bachelor’s degree required.
Preferred Qualifications
Thorough understanding of integrating product, design, business, marketing, engineering, and stakeholder teams to clarify program goals, strategy, and execution.Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $137,100 and $206,700, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
More
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
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Posted: Aug 21, 2024
Weekly Hours:
40
Role Number:
200563739
The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it! Apple is seeking an experienced lifecycle marketer with a passion for growing consumer subscription businesses. The Growth Marketing Manager will work with a wide variety of functional teams across Apple, including engineering, product, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy-friendly way to drive engagement and make sure they are getting the most out of their subscription service.
Description
Responsibilities include developing and optimizing engagement and retention strategies for Apple Services. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data-driven insights and strategies to engage with customers. Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics, and design teams. Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans. Define customer journeys, value propositions, and service educational messaging. Submit and maintain operational briefs to ensure flawless execution of campaigns.
Minimum Qualifications
5-8 years experience leading lifecycle marketing programs, ideally for a media platform or a consumer subscription business with demonstrated success achieving growth goals of user engagement and retention.Experience testing and optimizing marketing channels including push notification, email, and in-app messaging marketing tactics.Strong project management capability with exceptional attention to detail.Possess deep understanding of A/B testing and data-driven optimization marketing.Shown ability to meet deadlines and get consensus while balancing many projects and priorities.You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.Bachelor’s degree required.
Preferred Qualifications
Thorough understanding of integrating product, design, business, marketing, engineering, and stakeholder teams to clarify program goals, strategy, and execution.Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $137,100 and $206,700, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
More
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
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