Erie Home
Senior Director Performance Marketing
Erie Home, Toledo, Ohio, United States, 43614
The Senior Director Performance Marketing is responsible for leading and optimizing performance marketing efforts to drive customer acquisition at Erie Home. Reporting to the VP of Marketing, this role requires a data-driven marketer with extensive experience in digital marketing, analytics, and a proven track record of managing successful performance marketing campaigns. The ideal candidate will be strong collaborator, eager to be hands on, a strategic thinker with proven leadership skills and can execute a clear and consistent strategy.
Responsibilities
Strategy Development and Execution:
Develop and implement performance marketing plans in channels including paid search, paid social, affiliate marketing, video and audio to achieve business objectives and drive measurable results.
Data Analysis and Insights:
Generate actionable insights and recommendations to improve campaign performance and inform strategic decisions by utilizing data analytics to track, measure, and analyze the effectiveness of performance marketing campaigns.
Budget Management:
Manage the performance marketing budget, ensuring efficient channel and campaign allocation to maximize ROI. Monitor and report on budget performance, adjusting as necessary to meet financial targets.
Team Leadership:
Build, mentor, and lead a high-performing performance marketing team, fostering a culture of innovation, accountability, and continuous improvement.
Cross-Functional Collaboration:
Collaborate with other departments, including brand marketing, analytics, IT, sales, finance and operations to ensure alignment of performance marketing strategies with overall business goals.
Technology and Tools:
Stay current on industry trend and technologies to evaluate, implement, and manage the optimal set of marketing technologies.
Experience and Qualifications
Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred).
Minimum of 10 years of experience in performance marketing, with at least 5 years in a leadership role.
Proven track record of developing and executing performance marketing strategies with multi-million-dollar budgets.
Marketing experience in the home services industry a plus.
Strong understanding of digital marketing channels, tools, and best practices with expertise in Google Ads / PPC / Meta / YouTube / Affiliate Marketing.
Excellent analytical skills and experience with data-driven decision making.
Strong leadership, communication, and interpersonal skills.
Job Type: Full-time
Pay: $150,000.00 - $200,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Application Question(s):
Do you have a minimum of 10 years of experience in performance marketing, with at least 5 years in a leadership role?
Do you have a proven track record of developing and executing performance marketing strategies with multi-million-dollar budgets?
Do you have marketing experience in the home services industry?
Education:
Bachelor's (Required)
Experience:
Marketing: 1 year (Preferred)
Work Location: Hybrid remote in Toledo, OH
#J-18808-Ljbffr
Responsibilities
Strategy Development and Execution:
Develop and implement performance marketing plans in channels including paid search, paid social, affiliate marketing, video and audio to achieve business objectives and drive measurable results.
Data Analysis and Insights:
Generate actionable insights and recommendations to improve campaign performance and inform strategic decisions by utilizing data analytics to track, measure, and analyze the effectiveness of performance marketing campaigns.
Budget Management:
Manage the performance marketing budget, ensuring efficient channel and campaign allocation to maximize ROI. Monitor and report on budget performance, adjusting as necessary to meet financial targets.
Team Leadership:
Build, mentor, and lead a high-performing performance marketing team, fostering a culture of innovation, accountability, and continuous improvement.
Cross-Functional Collaboration:
Collaborate with other departments, including brand marketing, analytics, IT, sales, finance and operations to ensure alignment of performance marketing strategies with overall business goals.
Technology and Tools:
Stay current on industry trend and technologies to evaluate, implement, and manage the optimal set of marketing technologies.
Experience and Qualifications
Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred).
Minimum of 10 years of experience in performance marketing, with at least 5 years in a leadership role.
Proven track record of developing and executing performance marketing strategies with multi-million-dollar budgets.
Marketing experience in the home services industry a plus.
Strong understanding of digital marketing channels, tools, and best practices with expertise in Google Ads / PPC / Meta / YouTube / Affiliate Marketing.
Excellent analytical skills and experience with data-driven decision making.
Strong leadership, communication, and interpersonal skills.
Job Type: Full-time
Pay: $150,000.00 - $200,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Application Question(s):
Do you have a minimum of 10 years of experience in performance marketing, with at least 5 years in a leadership role?
Do you have a proven track record of developing and executing performance marketing strategies with multi-million-dollar budgets?
Do you have marketing experience in the home services industry?
Education:
Bachelor's (Required)
Experience:
Marketing: 1 year (Preferred)
Work Location: Hybrid remote in Toledo, OH
#J-18808-Ljbffr