Fusion Optix®
Marketing Manager - LED Lighting Solutions
Fusion Optix®, Woburn, Massachusetts, us, 01813
Role:
Marketing ManagerCompany:
Fusion OptixLocation:
Woburn, MAJob Type:
Full-timeCompany Overview
Fusion Optix is a leading technology company specializing in advanced optics and LED lighting products. We design, develop, and manufacture innovative solutions that enhance lighting efficiency, performance, and sustainability. Our products are used in various industries, including architecture, automotive, aerospace, and consumer electronics.Job Description
We are seeking a highly skilled and motivated Marketing Manager to join our dynamic team. As a Marketing Manager at Fusion Optix, you will play a crucial role in driving the success of our products by developing well-designed and informative product marketing collateral and executing strategic marketing plans. You will collaborate closely with cross-functional teams to ensure the successful launch and promotion of our products in the market.Responsibilities
Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and sales of Fusion Optix products.Manage content and messaging on Fusion Optix and Xico Lighting websites.Refine and deliver messaging to target customer segments and develop positioning for each product.Create compelling product datasheets, literature, product value propositions, key messages, and marketing collateral.Collaborate with the sales and product design team to provide market insights and feedback.Plan and execute product launches, including the development of launch plans and marketing campaigns.Develop and maintain a deep understanding of customer needs, market dynamics, and industry trends.Work closely with the sales team to provide product training and support.Monitor and analyze product performance and market trends.Collaborate with the sales team to develop and execute digital marketing campaigns.Act as a product expert and represent Fusion Optix at industry events.Qualifications
Bachelor's degree in marketing, business administration, or a related field. MBA is a plus.Proven experience (min. 3 years) in product marketing within the technology or lighting industry.Strong understanding of advanced optics and LED lighting.Demonstrated success in developing and executing product marketing strategies.Excellent analytical and problem-solving skills.Exceptional written and verbal communication skills.Strong project management skills.Ability to collaborate effectively with cross-functional teams.Proficiency in using marketing tools and software (e.g., Salesforce CRM, Adobe InDesign, MSOffice suite).About Fusion Optix
Fusion Optix is a world leader in LED lighting, founded in 2003 and based in Woburn MA. Our philosophy is to reward commitment and loyalty as well as quality work. We offer competitive base salaries, quarterly bonuses, and a comprehensive benefits package.
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Marketing ManagerCompany:
Fusion OptixLocation:
Woburn, MAJob Type:
Full-timeCompany Overview
Fusion Optix is a leading technology company specializing in advanced optics and LED lighting products. We design, develop, and manufacture innovative solutions that enhance lighting efficiency, performance, and sustainability. Our products are used in various industries, including architecture, automotive, aerospace, and consumer electronics.Job Description
We are seeking a highly skilled and motivated Marketing Manager to join our dynamic team. As a Marketing Manager at Fusion Optix, you will play a crucial role in driving the success of our products by developing well-designed and informative product marketing collateral and executing strategic marketing plans. You will collaborate closely with cross-functional teams to ensure the successful launch and promotion of our products in the market.Responsibilities
Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and sales of Fusion Optix products.Manage content and messaging on Fusion Optix and Xico Lighting websites.Refine and deliver messaging to target customer segments and develop positioning for each product.Create compelling product datasheets, literature, product value propositions, key messages, and marketing collateral.Collaborate with the sales and product design team to provide market insights and feedback.Plan and execute product launches, including the development of launch plans and marketing campaigns.Develop and maintain a deep understanding of customer needs, market dynamics, and industry trends.Work closely with the sales team to provide product training and support.Monitor and analyze product performance and market trends.Collaborate with the sales team to develop and execute digital marketing campaigns.Act as a product expert and represent Fusion Optix at industry events.Qualifications
Bachelor's degree in marketing, business administration, or a related field. MBA is a plus.Proven experience (min. 3 years) in product marketing within the technology or lighting industry.Strong understanding of advanced optics and LED lighting.Demonstrated success in developing and executing product marketing strategies.Excellent analytical and problem-solving skills.Exceptional written and verbal communication skills.Strong project management skills.Ability to collaborate effectively with cross-functional teams.Proficiency in using marketing tools and software (e.g., Salesforce CRM, Adobe InDesign, MSOffice suite).About Fusion Optix
Fusion Optix is a world leader in LED lighting, founded in 2003 and based in Woburn MA. Our philosophy is to reward commitment and loyalty as well as quality work. We offer competitive base salaries, quarterly bonuses, and a comprehensive benefits package.
#J-18808-Ljbffr