6Sense
Director, Organic Marketing
6Sense, Austin, Texas, us, 78716
The Opportunity:
We are seeking a strategic and creative Director, Organic Marketing to join the 6sense Growth Marketing team. This role is pivotal in driving our brand's narrative and enhancing our market presence through compelling content and integrated marketing campaigns. You will lead a dynamic team to develop and execute strategies that generate pipeline, enhance customer engagement, and contribute significantly to our revenue goals.
Key Responsibilities:
Develop and implement a comprehensive content strategy that aligns with our business objectives and enhances the 6sense brand in the market.
Lead and manage the content creation process across multiple platforms, resulting in high-quality, relevant, and SEO-optimized content that engages our target audience.
Partner with our integrated campaigns lead to help align campaigns with content, social, and other relevant channels.
Collaborate with sales, product, and marketing teams to align campaigns with overall business goals and market needs.
Analyze and report on the performance of content and campaigns, using data to drive decisions and optimize future marketing strategies.
Manage budget allocations for content creation and campaign execution, ensuring maximum ROI.
Mentor and lead the content, social, and integrated campaign teams, fostering a culture of creativity, collaboration, and continuous improvement.
Qualifications:
Bachelor’s degree in marketing, communications, business administration, or related field. Master’s degree preferred.
Minimum of 7 years of experience in content marketing and demand generation in a B2B SaaS environment.
Proven track record of developing and executing successful content strategies and integrated marketing campaigns that have measurably increased engagement and generated qualified pipeline.
Strong leadership skills with experience managing cross-functional teams.
Excellent analytical skills with an ability to translate complex data into actionable marketing plans.
Exceptional communication and interpersonal skills.
Base Salary Range: $149,773 to $219,667. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO).
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We are seeking a strategic and creative Director, Organic Marketing to join the 6sense Growth Marketing team. This role is pivotal in driving our brand's narrative and enhancing our market presence through compelling content and integrated marketing campaigns. You will lead a dynamic team to develop and execute strategies that generate pipeline, enhance customer engagement, and contribute significantly to our revenue goals.
Key Responsibilities:
Develop and implement a comprehensive content strategy that aligns with our business objectives and enhances the 6sense brand in the market.
Lead and manage the content creation process across multiple platforms, resulting in high-quality, relevant, and SEO-optimized content that engages our target audience.
Partner with our integrated campaigns lead to help align campaigns with content, social, and other relevant channels.
Collaborate with sales, product, and marketing teams to align campaigns with overall business goals and market needs.
Analyze and report on the performance of content and campaigns, using data to drive decisions and optimize future marketing strategies.
Manage budget allocations for content creation and campaign execution, ensuring maximum ROI.
Mentor and lead the content, social, and integrated campaign teams, fostering a culture of creativity, collaboration, and continuous improvement.
Qualifications:
Bachelor’s degree in marketing, communications, business administration, or related field. Master’s degree preferred.
Minimum of 7 years of experience in content marketing and demand generation in a B2B SaaS environment.
Proven track record of developing and executing successful content strategies and integrated marketing campaigns that have measurably increased engagement and generated qualified pipeline.
Strong leadership skills with experience managing cross-functional teams.
Excellent analytical skills with an ability to translate complex data into actionable marketing plans.
Exceptional communication and interpersonal skills.
Base Salary Range: $149,773 to $219,667. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO).
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