Medium Giant Company Inc.
Senior Media Planner/Buyer
Medium Giant Company Inc., Dallas, Texas, United States, 75215
Share this job as a link in your status update to LinkedIn.Job Title
Senior Media Planner/BuyerBusiness Title
Senior Media Planner/BuyerEducation
Bachelor's DegreeLocation
Downtown Dallas (MEDG) - Dallas, TX 75201 US (Primary)Job Type
Full-TimeExemption Type
ExemptTravel
Some TravelJob Description
Senior Media Buyer / Planner will work in a collaborative environment developing multichannel communications plans for clients as well as new business prospects. Strong analytical skills are required, as are insightful media rationales and cutting-edge media solutions. The Media Planner/Buyer will work with Client Service, Creative, Inbound Marketing team, and other departments to serve our clients. This individual should excel in client presentations and in developing partnerships with media contacts. A demonstrated ability to multitask and prioritize in a fast-paced working environment is required.ESSENTIAL DUTIES AND RESPONSIBILITIES
Negotiate and place ads with TV, radio, out-of-home, print and digital media partners.Negotiate and document rates, CPMs, special placements/sponsorships, and added value.Develop and deliver effective media strategies and tactical plans utilizing research tools, historical client data, knowledge of media landscape and innovation.Execute all media plans while adhering to established budgets and timelines.Clearly and accurately communicate orders and changes to media vendors.Monitor buys in progress, arrange for make-goods and credits, and be responsible for the post-buy results of all buys.Manage media plan execution per timelines and budgets.Ensure appropriate plan approvals are obtained.Provide client service team members the necessary plan detail for communications to be developed and submitted to creative team.Verify correct media is running.Analyze, report and oversee necessary optimizations for results of media campaigns.Track media expenditures in agency systems to ensure budget compliance.Research and maintain records of trends, innovations, and changes that affect media buying.Collaborate with clients, media team members, and media planners to resolve media billing issues.Handle other duties as assigned by the supervising manager.About Medium Giant
We help brands relentlessly pursue what’s possible; to transform uncertainty into opportunity and risk into reward. Fueled by curiosity, we dig deeper. Investigate further. Challenge convention. Questioning everything is how we create positive change in your business. We are a unique full-service marketing and media consultancy with offices in Dallas, Denver, and Tulsa; filled with 180 curious people focused on connecting businesses with the right consumers at the right time in the right place with a full portfolio of media, marketing, and creative capabilities.Medium Giant
recognizes that different perspectives and backgrounds drive the innovation and ideas that are essential to our business success. To that end, we are committed to attracting and retaining a diverse staff. Diversity, equity and inclusion will be embedded in the hiring, promotion and development of our employees, in reaching diverse audiences with our content, and in choosing the companies with which we do business.To learn more about our approach, work results, and team culture, visit mediumgiant.coJob Requirements
Here’s our list of preferred skills and experience:
(Please note this is not a checklist of requirements, but should be considered as a pool of preferred qualifications. If you can already do some of these things, great. If you're excited about figuring out how to do all of them, great! We would love to hear from you either way.)A minimum of 4 years of related experience in media buying and planning required.Work experience in TV, radio, newspapers, local magazines, and outdoor advertising preferred.Excellent writing and presentation skills.Strong working knowledge of standard media resources and tools.Comfortable working in a small-agency atmosphere and able to go beyond the scope of work.Must be disciplined enough to work independently and in team settings.Able to develop his or her own ideas, take the initiative, and assume responsibility.Have a passion for collaboration and business challenges.Demonstrate a high level of attention to detail and organization.Able to work well under pressure, under strict deadlines, and in a fast-paced environment.Strong project management and problem-solving skills, and impeccable multitasking abilities.Able to collaborate and build strong relationships with agency, clients, and vendors.Our company is best served by a diverse agency that fosters an inclusive work environment for people from all backgrounds, regardless of race, gender, age or sexual orientation.Internal Diversity, Equity, and Inclusion CommitteeInternal Culture CommitteeLeadership Development ProgramsFlexible Work Schedules12 weeks of Parental LeaveMonthly Webinars addressing Health & Wealth for all employeesMedical/Dental and Vision insuranceMDLive Telemedicine 24/7/365 access to board-certified doctors via computer or phoneOnsite Fitness CenterRetirement benefits, including employer contributions
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Senior Media Planner/BuyerBusiness Title
Senior Media Planner/BuyerEducation
Bachelor's DegreeLocation
Downtown Dallas (MEDG) - Dallas, TX 75201 US (Primary)Job Type
Full-TimeExemption Type
ExemptTravel
Some TravelJob Description
Senior Media Buyer / Planner will work in a collaborative environment developing multichannel communications plans for clients as well as new business prospects. Strong analytical skills are required, as are insightful media rationales and cutting-edge media solutions. The Media Planner/Buyer will work with Client Service, Creative, Inbound Marketing team, and other departments to serve our clients. This individual should excel in client presentations and in developing partnerships with media contacts. A demonstrated ability to multitask and prioritize in a fast-paced working environment is required.ESSENTIAL DUTIES AND RESPONSIBILITIES
Negotiate and place ads with TV, radio, out-of-home, print and digital media partners.Negotiate and document rates, CPMs, special placements/sponsorships, and added value.Develop and deliver effective media strategies and tactical plans utilizing research tools, historical client data, knowledge of media landscape and innovation.Execute all media plans while adhering to established budgets and timelines.Clearly and accurately communicate orders and changes to media vendors.Monitor buys in progress, arrange for make-goods and credits, and be responsible for the post-buy results of all buys.Manage media plan execution per timelines and budgets.Ensure appropriate plan approvals are obtained.Provide client service team members the necessary plan detail for communications to be developed and submitted to creative team.Verify correct media is running.Analyze, report and oversee necessary optimizations for results of media campaigns.Track media expenditures in agency systems to ensure budget compliance.Research and maintain records of trends, innovations, and changes that affect media buying.Collaborate with clients, media team members, and media planners to resolve media billing issues.Handle other duties as assigned by the supervising manager.About Medium Giant
We help brands relentlessly pursue what’s possible; to transform uncertainty into opportunity and risk into reward. Fueled by curiosity, we dig deeper. Investigate further. Challenge convention. Questioning everything is how we create positive change in your business. We are a unique full-service marketing and media consultancy with offices in Dallas, Denver, and Tulsa; filled with 180 curious people focused on connecting businesses with the right consumers at the right time in the right place with a full portfolio of media, marketing, and creative capabilities.Medium Giant
recognizes that different perspectives and backgrounds drive the innovation and ideas that are essential to our business success. To that end, we are committed to attracting and retaining a diverse staff. Diversity, equity and inclusion will be embedded in the hiring, promotion and development of our employees, in reaching diverse audiences with our content, and in choosing the companies with which we do business.To learn more about our approach, work results, and team culture, visit mediumgiant.coJob Requirements
Here’s our list of preferred skills and experience:
(Please note this is not a checklist of requirements, but should be considered as a pool of preferred qualifications. If you can already do some of these things, great. If you're excited about figuring out how to do all of them, great! We would love to hear from you either way.)A minimum of 4 years of related experience in media buying and planning required.Work experience in TV, radio, newspapers, local magazines, and outdoor advertising preferred.Excellent writing and presentation skills.Strong working knowledge of standard media resources and tools.Comfortable working in a small-agency atmosphere and able to go beyond the scope of work.Must be disciplined enough to work independently and in team settings.Able to develop his or her own ideas, take the initiative, and assume responsibility.Have a passion for collaboration and business challenges.Demonstrate a high level of attention to detail and organization.Able to work well under pressure, under strict deadlines, and in a fast-paced environment.Strong project management and problem-solving skills, and impeccable multitasking abilities.Able to collaborate and build strong relationships with agency, clients, and vendors.Our company is best served by a diverse agency that fosters an inclusive work environment for people from all backgrounds, regardless of race, gender, age or sexual orientation.Internal Diversity, Equity, and Inclusion CommitteeInternal Culture CommitteeLeadership Development ProgramsFlexible Work Schedules12 weeks of Parental LeaveMonthly Webinars addressing Health & Wealth for all employeesMedical/Dental and Vision insuranceMDLive Telemedicine 24/7/365 access to board-certified doctors via computer or phoneOnsite Fitness CenterRetirement benefits, including employer contributions
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