DSW Inc.
VP, Marketing - Brand Strategy & Creative (Remote)
DSW Inc., Columbus, Ohio, United States, 43224
Select how often (in days) to receive an alert:VP, Marketing - Brand Strategy & Creative (Remote)
DATE: Aug 23, 2024CITY: ColumbusBRAND: DSWREQ #: 145605LOCATION NAME: Home Office, ColumbusDEPARTMENT: MarketingGeneral Summary:The VP, Marketing - Brand Strategy and Creative is responsible for developing and executing a comprehensive brand marketing strategy that enhances our brand identity, drives customer engagement, and increases market share. This role requires a visionary leader with a strong background in brand marketing, creative direction, and team leadership. The VP, Brand Strategy and Creative leads the development of brand and product integration strategies and messaging that align with the DSW brand positioning and business objectives, merchandising strategy, and customer insights and trends, ensuring the messaging comes to life effectively across all channels in a customer-centric manner.This role is also responsible for building a high-performing team that inspires and engages to deliver best-in-class content, creative, and experiences across digital, print, social, video, email, paid media, and beyond through a mastery of design, strategy, and rich content storytelling. The ultimate leader in this role will have a strong vision that distinguishes DSW in the marketplace, activates the brand across consumer touchpoints to drive impact and results, and puts (and keeps) DSW in the news, on the feed, and top of mind for prospective and current customers.Reports to:
Chief Marketing OfficerEssential Duties and Responsibilities:Develop and implement a cohesive brand strategy that includes both short-term and long-term merchandise and marketing strategies, plans, and promotions to support the company's goals.Oversee the creation and maintenance of brand guidelines, ensuring consistency across all channels and touchpoints.Ensure the brand expression and standards are cohesive and consistent across all channels, platforms, and customer touchpoints with a focus on building brand relevance and affinity, developing compelling campaigns, and creating meaningful content.Drive the development of product positioning and messaging that differentiates DSW in the marketplace.Utilize data and insights from consumers and competitors, and partner cross-functionally with key stakeholders to align content, strategy, and direction.Oversee the creation and execution of multi-channel marketing campaigns, ensuring they resonate with target audiences and deliver measurable results.Drive incremental sales and market share by aligning seasonal marketing planning and merchandise messages to market opportunities.Develop an annual roadmap for co-brand marketing opportunities, including co-op.Functional oversight includes: In-house creative team, PR, influencer marketing, organic social, retail visual merchandising, brand strategy and integration, vendor collaboration, and product marketing.Required Skills:Proven strategic and critical thinking skills with strong business acumen that can inspire, generate, and execute innovative ideas to maximize business performance.Deep experience in developing a marketing strategy from inception based on organization objectives and initiatives, customer engagement lifecycles, industry trends, and rigorous ROI metrics and measurable outcomes.Proven strategic thinker with a broad view of the business, industry, and consumer environment to optimize for today and anticipate the future.Project management skills from concept to timely delivery across a large variety of projects, including large-scale loyalty evolution efforts managed in an agile, product delivery manner.Seasoned management skills reflecting proven organizational, analytical, and problem-solving skills.Strong ability to collaborate within and across disciplines to achieve goals effectively.Exceptional communication and presentation skills with executive presence and ability to clearly articulate the vision and work and rationale behind, engaging leadership and instilling confidence with business partners.Action-oriented with proven ability to think and act strategically and tactically to make informed decisions and execute projects.Experience:15+ years progressive experience in brand and marketing strategy, product marketing.5+ years of experience building and leading teams across marketing strategy and planning through development and execution with a proven track record of success.Preferred Qualifications:Apparel/footwear/lifestyle/retail category management experience preferred.Education:STRATEGIC LEADERSHIP –
Deliberately communicates overall business strategy and connects it to the work of the functional team. Anticipates future trends and implications accurately. Leverages market knowledge to anticipate, capitalize on, and drive change. Articulates credible pictures and visions of possibilities that will create sustainable value. Creates competitive and breakthrough strategies that show a clear connection between vision and action. Is willing to champion an idea or position despite dissent or political risk. Tackles tough issues, sharing sensitive messages or unpopular points of view effectively. Influences inside and outside of functional area for positive impact on business performance. Owns the development of successors and individuals who have potential for further development.LEADING & MOTIVATING –
Serves as a champion and driver of DSW Values and culture. Attracts and selects the best talent to meet current and future business needs. Motivates and inspires others through rewards, authentic connections, and meaningful recognition. Fosters diversity and an inclusive workplace where individual differences are valued and leveraged. Seeks new ways to evolve and challenge self. Develops team through delegation, challenges outside of the comfort zone, and effective coaching and feedback. Shares ideas in a compelling manner that gains commitment. Champions change for positive impact on business results.MANAGING FOR RESULTS –
Establishes models and enforces accountability. Gets the most out of available resources and secures rare resources others cannot get. Anticipates and balances the needs of multiple stakeholders. Persists in accomplishing objectives. Pushes the team to elevate goals as results are achieved. Transforms functional area to achieve maximum results. Seizes opportunities and connects business insights to increase profit and revenue.Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.Invested in helping our associates learn, develop, achieve, and grow into strong leaders.Shared commitment to creating a culture fueled by engagement, excitement, optimism, and fun.Dedicated to giving back and community involvement.About Designer Brands:
Designer Brands Inc. is one of North America’s largest designers, producers, and retailers of footwear and accessories.Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands.Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.
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DATE: Aug 23, 2024CITY: ColumbusBRAND: DSWREQ #: 145605LOCATION NAME: Home Office, ColumbusDEPARTMENT: MarketingGeneral Summary:The VP, Marketing - Brand Strategy and Creative is responsible for developing and executing a comprehensive brand marketing strategy that enhances our brand identity, drives customer engagement, and increases market share. This role requires a visionary leader with a strong background in brand marketing, creative direction, and team leadership. The VP, Brand Strategy and Creative leads the development of brand and product integration strategies and messaging that align with the DSW brand positioning and business objectives, merchandising strategy, and customer insights and trends, ensuring the messaging comes to life effectively across all channels in a customer-centric manner.This role is also responsible for building a high-performing team that inspires and engages to deliver best-in-class content, creative, and experiences across digital, print, social, video, email, paid media, and beyond through a mastery of design, strategy, and rich content storytelling. The ultimate leader in this role will have a strong vision that distinguishes DSW in the marketplace, activates the brand across consumer touchpoints to drive impact and results, and puts (and keeps) DSW in the news, on the feed, and top of mind for prospective and current customers.Reports to:
Chief Marketing OfficerEssential Duties and Responsibilities:Develop and implement a cohesive brand strategy that includes both short-term and long-term merchandise and marketing strategies, plans, and promotions to support the company's goals.Oversee the creation and maintenance of brand guidelines, ensuring consistency across all channels and touchpoints.Ensure the brand expression and standards are cohesive and consistent across all channels, platforms, and customer touchpoints with a focus on building brand relevance and affinity, developing compelling campaigns, and creating meaningful content.Drive the development of product positioning and messaging that differentiates DSW in the marketplace.Utilize data and insights from consumers and competitors, and partner cross-functionally with key stakeholders to align content, strategy, and direction.Oversee the creation and execution of multi-channel marketing campaigns, ensuring they resonate with target audiences and deliver measurable results.Drive incremental sales and market share by aligning seasonal marketing planning and merchandise messages to market opportunities.Develop an annual roadmap for co-brand marketing opportunities, including co-op.Functional oversight includes: In-house creative team, PR, influencer marketing, organic social, retail visual merchandising, brand strategy and integration, vendor collaboration, and product marketing.Required Skills:Proven strategic and critical thinking skills with strong business acumen that can inspire, generate, and execute innovative ideas to maximize business performance.Deep experience in developing a marketing strategy from inception based on organization objectives and initiatives, customer engagement lifecycles, industry trends, and rigorous ROI metrics and measurable outcomes.Proven strategic thinker with a broad view of the business, industry, and consumer environment to optimize for today and anticipate the future.Project management skills from concept to timely delivery across a large variety of projects, including large-scale loyalty evolution efforts managed in an agile, product delivery manner.Seasoned management skills reflecting proven organizational, analytical, and problem-solving skills.Strong ability to collaborate within and across disciplines to achieve goals effectively.Exceptional communication and presentation skills with executive presence and ability to clearly articulate the vision and work and rationale behind, engaging leadership and instilling confidence with business partners.Action-oriented with proven ability to think and act strategically and tactically to make informed decisions and execute projects.Experience:15+ years progressive experience in brand and marketing strategy, product marketing.5+ years of experience building and leading teams across marketing strategy and planning through development and execution with a proven track record of success.Preferred Qualifications:Apparel/footwear/lifestyle/retail category management experience preferred.Education:STRATEGIC LEADERSHIP –
Deliberately communicates overall business strategy and connects it to the work of the functional team. Anticipates future trends and implications accurately. Leverages market knowledge to anticipate, capitalize on, and drive change. Articulates credible pictures and visions of possibilities that will create sustainable value. Creates competitive and breakthrough strategies that show a clear connection between vision and action. Is willing to champion an idea or position despite dissent or political risk. Tackles tough issues, sharing sensitive messages or unpopular points of view effectively. Influences inside and outside of functional area for positive impact on business performance. Owns the development of successors and individuals who have potential for further development.LEADING & MOTIVATING –
Serves as a champion and driver of DSW Values and culture. Attracts and selects the best talent to meet current and future business needs. Motivates and inspires others through rewards, authentic connections, and meaningful recognition. Fosters diversity and an inclusive workplace where individual differences are valued and leveraged. Seeks new ways to evolve and challenge self. Develops team through delegation, challenges outside of the comfort zone, and effective coaching and feedback. Shares ideas in a compelling manner that gains commitment. Champions change for positive impact on business results.MANAGING FOR RESULTS –
Establishes models and enforces accountability. Gets the most out of available resources and secures rare resources others cannot get. Anticipates and balances the needs of multiple stakeholders. Persists in accomplishing objectives. Pushes the team to elevate goals as results are achieved. Transforms functional area to achieve maximum results. Seizes opportunities and connects business insights to increase profit and revenue.Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.Invested in helping our associates learn, develop, achieve, and grow into strong leaders.Shared commitment to creating a culture fueled by engagement, excitement, optimism, and fun.Dedicated to giving back and community involvement.About Designer Brands:
Designer Brands Inc. is one of North America’s largest designers, producers, and retailers of footwear and accessories.Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands.Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.
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