Director, Performance Marketing

Director, Performance MarketingWho We Are:SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.How you’ll make an impact:We're seeking a Director of Performance Marketing to lead media buying and user acquisition efforts for both SiriusXM and Pandora brands. This key person will develop, forecast, manage and optimize direct response ad campaigns across multiple marketing channels, including Programmatic Display, paid search, paid social, and affiliate marketing.What you’ll do:Maintain and take ownership of goals, KPIs, budget, and forecasts.Manage media strategy to improve performance and scale growth.Identify and develop testing opportunities (A/B and multivariate tests) that would help campaign efficiency and/or scale volume.Develop strategies to enhance segmentation, targeting, personalization, and reach across paid channels.Optimize vendor relationships to increase performance and process efficiency while holding vendors accountable for KPI goals.Collect, manage, organize and present campaign reporting to share performance and learnings.Lead and manage a team of media buyers.Collaborate with analytics and product teams to communicate data and technical requirements for marketing needs and prioritizing initiatives based on business objectives.What you’ll need:Minimum 10 years of experience in performance marketing, media buying and/or growth roleMinimum 5 years people management experience, including hiring, mentoring and organizational designMinimum 1-3 years of media buying on DSP platforms such as DV360, The Trade Desk, Beeswax, Yahoo, Media Math, Xandr, etc.Bachelor’s degree or higherExpert knowledge in paid media execution, ad tech, tracking & analytics; well versed with Mobile Measurement and UTM codeExperience conducting content, segmentation, and A/B testing to improve efficiency and scaleHands-on experience buying bidded media and extensive knowledge of auction dynamicsOutstanding communication & presentation skillsSuperior problem solving & prioritization skills in addition to having a passion for efficiencyMust have legal right to work in the U.S.At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. We expect the base salary for this position to be in the range of $135,200 to $166,750 and will depend on your skills, qualifications, and experience.Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

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