Disability Rights California
Social Media Content Manager
Disability Rights California, Sacramento, California, United States, 95828
DescriptionIf you require an accommodation due to a disability to complete this application OR you are experiencing issues submitting your application and accompanying materials, please e-mail: talent@disabilityrightsca.org .
Please note resume and cover letter are required. Incomplete applications will not be considered.Make a difference! We fight for the rights of people that have disabilities.... JOIN US!We encourage those who are D/deaf or Disabled to apply.LOCATION:Sacramento or Remote (California only)EMPLOYMENT STATUS:Exempt; Regular; Full time.SALARY RANGE:$66,977 – $84,754 annually (Band 7)We base salary and position offers on experience and an internal equity analysis.EXCELLENT BENEFITS
Including 8% 401k Match, a language differential up to $250/mo. Health (HMO and PPO options), dental, vision, basic life insurance, short-term and long-term disability insurance and flexible spending accounts (medical, dependent care and commuter). Additionally, we offer ample vacation, sick/self care leave and eighteen paid holidays (including the last week in December) and more….. We are a Public Service Loan Forgiveness (PSLF) - eligible employer.APPLICATION DEADLINE:Open until filled. Applications should be received by September 9, 2024 to be considered for the first round of interviews. Resume and cover letter are required. Incomplete applications will not be considered.WHO WE AREDisability Rights California (DRC) defends, advances, and strengthens the rights and opportunities of people with disabilities.DRC works for a world where all disabled people have power and are treated with dignity and respect. In this world, people with disabilities are supported, valued, included in their communities, afforded the same opportunities as people without disabilities, and make their own decisions.DRC values all forms of human diversity. We are committed to a culture of belonging where all people are welcome. In order to be effective advocates for all people with disabilities, we must address discrimination in all its forms, including the unique challenges faced by people who experience the intersection of multiple systems of discrimination.PURPOSE OF THE JOBWorking closely with the Communications Director, the Social Media Content Manager will develop, build, and execute a digital content strategy including campaign strategies to support communication’s goals for social media and the website to establish and increase DRC’s visibility, brand awareness, and education on various complex topics. This position is responsible for the strategic growth and development of DRC’s social media program and web content, uplifting and engaging with the disability community.JOB RESPONSIBILITIESDRC provides reasonable disability accommodations to enable qualified individuals with disabilities to perform the essential functions. Social Media Content Manager essential functions include:- Develop, facilitate and create digital initiatives and strategies, including identifying the story angle, researching the story, production, writing, editing, and posting phases of web and social media content. Producing content for various formats including: blog posts, social media posts, articles, infographics, video, photo, audio, etc.- Work closely with the Communications team for developing ideas for videos.- Develop, create and write fresh story ideas and compelling content for the website and social media to educate the public on a variety of complex issues. Simplifying complex messaging and tailoring the content based on the platform (blogs, videos, social media, articles, press releases).- Develop marketing and campaign strategies and manage a content calendar to gain new viewers, create engagement, and visibility for DRC through the website and social media.- Work with different departments, employee resource groups, and board members to generate new ideas and strategies for content for both the website and social media.- Oversee and develop multiple campaigns at once while project managing the entire creative process including story development, research, writing, editing, creative design for various platforms (working with Web and Graphic Designer for web stories), timelines, and following-up with cross-functional partners.- Develop targeted/strategic marketing initiatives to advertise DRC, our articles, speaking events, webinars, publications, press releases, etc. to specific audiences, while also managing our paid advertising budget for social media.- Develop social media campaigns and messaging strategies for DRC’s public policy efforts. To educate the public on bills, how to support, thanking authors, updates on the bills, creating toolkits, and working closely with the legislative team and other coalitions while creating simplified messaging to explain complex issues.- Write and develop compelling content for e-blasts, webinars, flyers, client stories, advocacy updates, press releases, policy work, board/staff spotlights, bios, etc., while coordinating with other team members as needed to collect information.- Establish metric goals for social campaigns, benchmarks, content reach, and track analytics and create summary reports for social media posts and campaigns, reporting results and adjusting the strategy to optimize results.- Develop and execute strategies to improve copywriting and SEO results for the website. Analyzing web traffic metrics for blog posts and social media viewers/engagement while optimizing all content marketing initiatives to improve SEO metrics and target marketing.- Serve as a subject matter expert on social media best practices and stay current on what is trending on various issues statewide/nationwide, across the disability community, our various issues, and other organizations while applying those trends to various campaigns for the website and social media.- Research and recommend new social media marketing tactics as appropriate. Monitor all platform innovations, best practices, and industry standards.- Back up support for press contacts, distribute press releases, and monitor media engagement.- Cultivate and steward ongoing interactions with followers. Provide an outstanding experience by being accessible and responding to queries timely.Other Duties- Act as liaison to other units within the agency, upon request.- Schedule meetings and conference calls for Communications Unit staff.- Participate in off-site outreach to minority and underserved communities.- Provide assistance to staff with disabilities, as needed.- Perform other duties as assigned.RequirementsMINIMUM QUALIFICATIONSEDUCATION AND EXPERIENCE:(Applicants MUST meet EACH of the minimum qualifications to be considered for an interview.)- Bachelor’s Degree in Public Relations, Communications, Journalism, and/or Marketing. Additional four (4) or more years of directly relevant experience will be considered in lieu of degree.- Possession of knowledge, skills, and abilities listed below, typically gained through 5-8 years of progressively responsible experience in Communications, Marketing and Social Media.- Excellent writing, editing, marketing, and communication skills.- Sensitivity to persons with disabilities, multi-ethnic communities and/or demonstrated experience working with these community group(s).- Ability to learn and understand complex issues quickly, while contributing fully to a fast-paced, dynamic team.- Proficient in Microsoft Suite; Word, Excel, and PowerPoint.- Strong background in Adobe Creative Cloud, Meltwater, Hootsuite, Buffer, Google Analytics, CANVA and WordPress.- Strength in storytelling and creative activation across the website and social media platforms, including Instagram, Twitter, Facebook, TikTok, YouTube, LinkedIn, etc.- Resourceful, creative, and organized, with a strong ability to prioritize.- Organized with high attention to detail.DESIRABLE QUALIFICATIONS(Applicants DO NOT have to meet any of the Desirable Qualifications to be considered for an interview.)- Experience in communications outreach in public interest, and/or nonprofit sectors with a particular emphasis in content development, public relations, digital and social media.- Knowledge of web/video/audio production is highly preferred.WORKING CONDITIONSThe following describes general working conditions and requirements of the job, which can be performed with or without disability-related reasonable accommodations:- Duties are performed between an office or home environment and the field in a wide range of settings, including courthouses, facilities, or other institutional settings, or in community-based settings.- Duties require regular communications over online platforms.Must be able to transport oneself to work-related meetings, training, and community events.
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Please note resume and cover letter are required. Incomplete applications will not be considered.Make a difference! We fight for the rights of people that have disabilities.... JOIN US!We encourage those who are D/deaf or Disabled to apply.LOCATION:Sacramento or Remote (California only)EMPLOYMENT STATUS:Exempt; Regular; Full time.SALARY RANGE:$66,977 – $84,754 annually (Band 7)We base salary and position offers on experience and an internal equity analysis.EXCELLENT BENEFITS
Including 8% 401k Match, a language differential up to $250/mo. Health (HMO and PPO options), dental, vision, basic life insurance, short-term and long-term disability insurance and flexible spending accounts (medical, dependent care and commuter). Additionally, we offer ample vacation, sick/self care leave and eighteen paid holidays (including the last week in December) and more….. We are a Public Service Loan Forgiveness (PSLF) - eligible employer.APPLICATION DEADLINE:Open until filled. Applications should be received by September 9, 2024 to be considered for the first round of interviews. Resume and cover letter are required. Incomplete applications will not be considered.WHO WE AREDisability Rights California (DRC) defends, advances, and strengthens the rights and opportunities of people with disabilities.DRC works for a world where all disabled people have power and are treated with dignity and respect. In this world, people with disabilities are supported, valued, included in their communities, afforded the same opportunities as people without disabilities, and make their own decisions.DRC values all forms of human diversity. We are committed to a culture of belonging where all people are welcome. In order to be effective advocates for all people with disabilities, we must address discrimination in all its forms, including the unique challenges faced by people who experience the intersection of multiple systems of discrimination.PURPOSE OF THE JOBWorking closely with the Communications Director, the Social Media Content Manager will develop, build, and execute a digital content strategy including campaign strategies to support communication’s goals for social media and the website to establish and increase DRC’s visibility, brand awareness, and education on various complex topics. This position is responsible for the strategic growth and development of DRC’s social media program and web content, uplifting and engaging with the disability community.JOB RESPONSIBILITIESDRC provides reasonable disability accommodations to enable qualified individuals with disabilities to perform the essential functions. Social Media Content Manager essential functions include:- Develop, facilitate and create digital initiatives and strategies, including identifying the story angle, researching the story, production, writing, editing, and posting phases of web and social media content. Producing content for various formats including: blog posts, social media posts, articles, infographics, video, photo, audio, etc.- Work closely with the Communications team for developing ideas for videos.- Develop, create and write fresh story ideas and compelling content for the website and social media to educate the public on a variety of complex issues. Simplifying complex messaging and tailoring the content based on the platform (blogs, videos, social media, articles, press releases).- Develop marketing and campaign strategies and manage a content calendar to gain new viewers, create engagement, and visibility for DRC through the website and social media.- Work with different departments, employee resource groups, and board members to generate new ideas and strategies for content for both the website and social media.- Oversee and develop multiple campaigns at once while project managing the entire creative process including story development, research, writing, editing, creative design for various platforms (working with Web and Graphic Designer for web stories), timelines, and following-up with cross-functional partners.- Develop targeted/strategic marketing initiatives to advertise DRC, our articles, speaking events, webinars, publications, press releases, etc. to specific audiences, while also managing our paid advertising budget for social media.- Develop social media campaigns and messaging strategies for DRC’s public policy efforts. To educate the public on bills, how to support, thanking authors, updates on the bills, creating toolkits, and working closely with the legislative team and other coalitions while creating simplified messaging to explain complex issues.- Write and develop compelling content for e-blasts, webinars, flyers, client stories, advocacy updates, press releases, policy work, board/staff spotlights, bios, etc., while coordinating with other team members as needed to collect information.- Establish metric goals for social campaigns, benchmarks, content reach, and track analytics and create summary reports for social media posts and campaigns, reporting results and adjusting the strategy to optimize results.- Develop and execute strategies to improve copywriting and SEO results for the website. Analyzing web traffic metrics for blog posts and social media viewers/engagement while optimizing all content marketing initiatives to improve SEO metrics and target marketing.- Serve as a subject matter expert on social media best practices and stay current on what is trending on various issues statewide/nationwide, across the disability community, our various issues, and other organizations while applying those trends to various campaigns for the website and social media.- Research and recommend new social media marketing tactics as appropriate. Monitor all platform innovations, best practices, and industry standards.- Back up support for press contacts, distribute press releases, and monitor media engagement.- Cultivate and steward ongoing interactions with followers. Provide an outstanding experience by being accessible and responding to queries timely.Other Duties- Act as liaison to other units within the agency, upon request.- Schedule meetings and conference calls for Communications Unit staff.- Participate in off-site outreach to minority and underserved communities.- Provide assistance to staff with disabilities, as needed.- Perform other duties as assigned.RequirementsMINIMUM QUALIFICATIONSEDUCATION AND EXPERIENCE:(Applicants MUST meet EACH of the minimum qualifications to be considered for an interview.)- Bachelor’s Degree in Public Relations, Communications, Journalism, and/or Marketing. Additional four (4) or more years of directly relevant experience will be considered in lieu of degree.- Possession of knowledge, skills, and abilities listed below, typically gained through 5-8 years of progressively responsible experience in Communications, Marketing and Social Media.- Excellent writing, editing, marketing, and communication skills.- Sensitivity to persons with disabilities, multi-ethnic communities and/or demonstrated experience working with these community group(s).- Ability to learn and understand complex issues quickly, while contributing fully to a fast-paced, dynamic team.- Proficient in Microsoft Suite; Word, Excel, and PowerPoint.- Strong background in Adobe Creative Cloud, Meltwater, Hootsuite, Buffer, Google Analytics, CANVA and WordPress.- Strength in storytelling and creative activation across the website and social media platforms, including Instagram, Twitter, Facebook, TikTok, YouTube, LinkedIn, etc.- Resourceful, creative, and organized, with a strong ability to prioritize.- Organized with high attention to detail.DESIRABLE QUALIFICATIONS(Applicants DO NOT have to meet any of the Desirable Qualifications to be considered for an interview.)- Experience in communications outreach in public interest, and/or nonprofit sectors with a particular emphasis in content development, public relations, digital and social media.- Knowledge of web/video/audio production is highly preferred.WORKING CONDITIONSThe following describes general working conditions and requirements of the job, which can be performed with or without disability-related reasonable accommodations:- Duties are performed between an office or home environment and the field in a wide range of settings, including courthouses, facilities, or other institutional settings, or in community-based settings.- Duties require regular communications over online platforms.Must be able to transport oneself to work-related meetings, training, and community events.
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