Real Estate Innovations, Inc.
Lead Marketing Coordinator
Real Estate Innovations, Inc., Redlands, California, us, 92375
Are you ready to take your marketing career to the next level? We have an exciting opportunity for a Lead Marketing Coordinator to join our growing real estate business. As the Lead Marketing Coordinator, you will be responsible for overseeing a team of up to 2 marketing professionals within the marketing department. The duties include relaying information between upper management and department employees’ marketing projects and priorities and overseeing the implementation of marketing and events campaigns to help increase company growth and support our agents. In addition to marketing, brand, graphic design and social media-related work, this position will also share a role in maintaining collateral and marketing materials inventory; maintaining databases; and reporting progress.Responsibilities:
80% of the duties include, but are not limited to:Agent Experience & Support:Onboard new agentsAssisting agents with marketing pieces using BHHS tools and resourcesManage key agent programs and communications that impact the success and retention of agents, including the use of BHHS Resource Center, Canva, BombBomb and other software toolsCreate content and programs to engage our agents and provide examples of how they can improve the quality and cadence of their personal marketingEvents Calendar:Curate and update a weekly “Tuesday Templates” for agents to use in their marketing and send out to all agentsSend daily text reminders for each day’s eventsManage the Agent Shared Drive and promote its use by our agentsAssure all company materials are accurate and relevant in accordance with company compliance and branding policiesSeek new ways to drive agent participation in company meetings and use of our toolsResource Center: Provide ongoing training on all RC programs and toolsSocial Media:Creating marketing material for social media platforms to promote our agents and brokerageOversee marketing implementation of all events, taking photos, and posting highlights on social mediaMaintain Brokerage Facebook GroupsMaintain Brokerage Social Media SitesAssure our brokerage and our locations are properly positioned on Google and other search enginesRecruiting Marketing:Review current social media and marketing trends and advertisements to determine the effectiveness of different styles and strategiesResearch competitors to stay current with similar services in the markets we serveMonitoring incoming leads and prospects and then incorporate those into retargeting and other campaigns to help increase agent attraction and company growthCollaborate with the Broker and other team members to support our recruiting and branding effortsHandwritten Postcards for DRE Lists – oversee creatives, distribution and monitor resultsManage Brokerage Social Media, Ads, RetargetingCreate and maintain a successful brand and image that attracts company growthOversee the production and distribution of our bi-weekly recruiting e-newsletterDevelop marketing materials and campaigns to recruit new agentsDevelop agent Take-Away Packages, Recruiting Brochures; short and long-formManage Recruiting Website and associated adsMonitor our ad analytics and metrics to ascertain the best use of our marketing budget over time, including tracking the source of the leads who join our brokerage20% of the duties include, but are not limited to:Manage a team of two assistant marketing personnel to ensure the above duties are completed effectively and in a timely mannerManage the weekly calendar; distribute to all agents in a timely mannerHeavily promote all brokerage events – with the goal to drive as much attendance as possibleAssisting Branch Manager as neededQualifications:
B.A. or B.S. in Marketing, Journalism, Business or related major - preferredMust possess excellent communication skills and have a positive, upbeat attitudeDevelops innovative, forward-thinking design conceptsPresents new ideas and suggestions to management2+ years of experience in Marketing/Social Media and Office AdministrationProficiency in grammar, punctuation, spelling and proofreadingValid driver's license and clean driving record requiredMust be able to pass a background checkCompensation:
$46,000 - $51,000 yearly
#J-18808-Ljbffr
80% of the duties include, but are not limited to:Agent Experience & Support:Onboard new agentsAssisting agents with marketing pieces using BHHS tools and resourcesManage key agent programs and communications that impact the success and retention of agents, including the use of BHHS Resource Center, Canva, BombBomb and other software toolsCreate content and programs to engage our agents and provide examples of how they can improve the quality and cadence of their personal marketingEvents Calendar:Curate and update a weekly “Tuesday Templates” for agents to use in their marketing and send out to all agentsSend daily text reminders for each day’s eventsManage the Agent Shared Drive and promote its use by our agentsAssure all company materials are accurate and relevant in accordance with company compliance and branding policiesSeek new ways to drive agent participation in company meetings and use of our toolsResource Center: Provide ongoing training on all RC programs and toolsSocial Media:Creating marketing material for social media platforms to promote our agents and brokerageOversee marketing implementation of all events, taking photos, and posting highlights on social mediaMaintain Brokerage Facebook GroupsMaintain Brokerage Social Media SitesAssure our brokerage and our locations are properly positioned on Google and other search enginesRecruiting Marketing:Review current social media and marketing trends and advertisements to determine the effectiveness of different styles and strategiesResearch competitors to stay current with similar services in the markets we serveMonitoring incoming leads and prospects and then incorporate those into retargeting and other campaigns to help increase agent attraction and company growthCollaborate with the Broker and other team members to support our recruiting and branding effortsHandwritten Postcards for DRE Lists – oversee creatives, distribution and monitor resultsManage Brokerage Social Media, Ads, RetargetingCreate and maintain a successful brand and image that attracts company growthOversee the production and distribution of our bi-weekly recruiting e-newsletterDevelop marketing materials and campaigns to recruit new agentsDevelop agent Take-Away Packages, Recruiting Brochures; short and long-formManage Recruiting Website and associated adsMonitor our ad analytics and metrics to ascertain the best use of our marketing budget over time, including tracking the source of the leads who join our brokerage20% of the duties include, but are not limited to:Manage a team of two assistant marketing personnel to ensure the above duties are completed effectively and in a timely mannerManage the weekly calendar; distribute to all agents in a timely mannerHeavily promote all brokerage events – with the goal to drive as much attendance as possibleAssisting Branch Manager as neededQualifications:
B.A. or B.S. in Marketing, Journalism, Business or related major - preferredMust possess excellent communication skills and have a positive, upbeat attitudeDevelops innovative, forward-thinking design conceptsPresents new ideas and suggestions to management2+ years of experience in Marketing/Social Media and Office AdministrationProficiency in grammar, punctuation, spelling and proofreadingValid driver's license and clean driving record requiredMust be able to pass a background checkCompensation:
$46,000 - $51,000 yearly
#J-18808-Ljbffr