Marketing Specialist

O'Donnell/Snider Construction OSC began as an interior construction company in 1991, delivering projects with unmatched customer service. During the past three decades, we have expanded to serve four diverse market sectors: New Construction, Healthcare, Landlord Services, and Corporate Interiors.Today, over 90% of our business is generated from repeat clients and referrals. Our principles have guided us from the start; they define who we are today and who we will be tomorrow.Job SummaryOSC is looking to hire a Marketing Specialist who is a collaborative team player with a positive attitude. They embrace continuing education and professional development, seeking to improve both their skills and the department's performance. This role upholds OSC's Mission, Vision, and Principles in every endeavor.ResponsibilitiesProposal Management:Manage the entire proposal process from start to finish, ensuring all Marketing RFP Requirements are met:Obtain required information essential to bid preparation.Develop professional, individualized proposals by incorporating the scope of the prospective project and a balance of images, graphics, copy, theme statements, features, benefits, and other data as needed, and within full compliance with RFP Requirements.Work with various key personnel to write, edit, and produce quality submittals.Conceptualize, research, and produce high-quality proposals, qualification packets, presentations, and marketing materials for prospective clients that tell a compelling story and align with brand standards.Establish priorities and target dates for information gathering, writing, review, and approval for proposals, interview materials, and presentations.Ensure quality and timeliness of printing, binding, and delivery of proposals, interview materials, and presentations.Maintain proposal templates and proposal language library.Solid writing/editing skills - able to write non-technical narratives; edit and proofread proposals. Work with technical staff to produce technical proposal and presentation materials. Develop written narratives for proposals and generate staff resumes.Support Client Engagement Department with updates and management of Marketing Department data in Salesforce system to mirror BD/MKT Job Log. Regularly maintain accurate project data within the firm’s sales and marketing files and information management systems. Prepare reports based on this data monthly and as requested.Design & Content Management:Adhere to OSC Branding and Graphic Design Standards.Coordinate the design and graphics development with marketing manager to ensure alignment to marketing and campaign calendars/schedules.Regularly write content for all digital and traditional marketing materials to align with brand standards and company, division, and campaign goals.Produce high-quality marketing materials in a timely manner, set priorities, and schedule meetings and work time as needed.Support ongoing marketing needs such as document updates, new collateral creation, template population, and field requests.Collateral Management:Conceptualize, research, create, develop, produce, and distribute both traditional and digital marketing collateral within established schedule and as required for company, divisions, and campaigns.Review internal and external collateral materials, proofread content, ensure appropriate branding, suggest/enforce edits.Manage & maintain marketing library of standard company boilerplate collateral materials and unique collateral materials.Collateral to create/maintain:Proposals, Presentation Materials, Placemats, Interview materials, Press Releases, Folders, Flyers, Advertisements, Brochures, Introduction Packets, Direct Mail pieces, Project profiles, internal and external newsletters.Website and Analytic accounts, social media and social media management accounts, Email Campaigns, Online Media Productions and Advertising, Display Advertising/PPC.Events, Vendors, Promotions:Organize project photography with outside vendors, project managers, architects, clients, and event staff as needed. Serve as the account representative to these vendors.Coordinate all marketing aspects of local marketing, tradeshow, professional and nonprofit group, project, and client events.Plan and participate in all events as a spokesperson for the company and maintain relationships with key businesses and organizations.Network and gain the trust of potential customers and partners - Use word-of-mouth marketing techniques, such as referral incentive programs.Deliver creative support for recruiting, subcontractor, and special events, as well as provide support required by various departments and jobsites associated with these events.Establish event goals, KPIs, and gather data after the event to report event ROI.Teamwork:Discuss feedback with the marketing manager, business development department, and divisions regarding customer insights and questions.Positively support all internal and external marketing, respond quickly to internal requests and demands, team up with various key personnel to complete tasks and achieve goals.QualificationsBachelor’s degree in marketing or a closely related discipline, or a minimum of 10 years of professional experience in Marketing.5+ years’ experience managing the RFP/RFQ Proposal Process.5+ years’ experience in business/technical writing.2+ years’ experience in graphic design.Knowledge & awareness of the AEC industry including developments and trends.Expertise & solid working knowledge of digital and traditional marketing tools and campaigns.Proficient in Adobe Creative Suite: InDesign, Illustrator, Photoshop. Working knowledge of Premiere Pro.

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