Ocean State Job Lot
Senior Digital Marketing Manager - Hybrid
Ocean State Job Lot, North Kingstown, Rhode Island, us, 02852
Job Category : Marketing & AdvertisingRequisition Number : SENIO010360Apply nowPosted: August 21, 2024Full-TimeHybridLocations
North Kingstown, RI 02852, USADescription
Company Overview:Ocean State Job Lot (“OSJL” and “Company”) is a leading $850+ million general merchandise retailer operating over 150 stores in the Northeast and a $75+ million shopping center business with OSJL as the anchor tenant in over 50% of its centers. At OSJL, we are committed to providing exceptional value to our customers while championing positive change in our communities and inspiring a more responsible model for retail.Job Description:The Senior Digital Marketing Manager role at OSJL is a critical leader within the Digital Marketing team, responsible for developing and driving the execution of digital marketing strategies. This role leverages digital channels to drive traffic and sales throughout all retail stores and online via our E-Commerce initiatives. OSJL digital channels include, but are not limited to, email, display, paid search, search engine optimization (“SEO”), and paid and organic social media. The Senior Digital Marketing Manager role builds processes and systems that scale with a fast-growing business and leads a team of digital marketing specialists focused on growing our digital footprint.Key Responsibilities:Develop and implement a comprehensive digital marketing strategy aligned with overall Company objectives.Develop and manage the digital marketing budget, ensuring a strong return on investment.Create campaign strategies to support Company promotions and initiatives across multiple digital platforms.Design and optimize email campaigns to increase customer engagement and drive E-Commerce sales.Focus on acquiring new customers through various digital channels.Oversee the social media strategy to provide a consistent brand voice.Plan and buy digital media to support Company-wide initiatives.Negotiate contracts, set up campaigns, and manage campaign tracking.Work with the creative team to develop digital ads that meet performance goals.Ensure a clear brand voice and alignment of digital and social media content.Continuously develop multi-touch and multi-channel attribution to enhance the Insider loyalty program.Work with the analytics team to provide reporting and insights on digital efforts.Leverage our Insider loyalty data to assess program success.Own and execute day-to-day management of programs across digital channels.Identify potential process and automation improvements in data stream collection.Serve as subject matter expert for all digital retention and acquisition channels.Participate in quarterly strategy meetings communicating marketing initiatives progress.Manage marketing specialists and interns, providing coaching and feedback.Assist with hiring and training new team members.Qualifications:7 or more years of digital marketing experience is required.3 or more years managing marketing teams is required.Bachelor’s degree in marketing or relevant fields is required. Master’s degree is preferred.Strategic thinker with a deep understanding of digital marketing channels.Experience in owning and growing digital retention and acquisition campaigns is required.Track record of managing B2C digital acquisition and retention campaigns is required.Substantial experience with SEO, SEM, and social media is required.Deep knowledge of pay-per-click (“PPC”) advertising is required.Strong knowledge of Google analytics and Google tools is required.Working knowledge of digital advertising technology is required.Experience in email marketing best practices is preferred.Agency and/or brand experience is required.Proficient in Google platform (i.e. Sites, Slides, Drive, Docs, Sheets).Works primarily in a climate-controlled environment.Some work may be completed outside of the Company locations, with at least three (3) days a week in the Corporate Office.Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position. Management has the right to revise this job description at any time. The job description is not a contract, either express or implied. You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.
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North Kingstown, RI 02852, USADescription
Company Overview:Ocean State Job Lot (“OSJL” and “Company”) is a leading $850+ million general merchandise retailer operating over 150 stores in the Northeast and a $75+ million shopping center business with OSJL as the anchor tenant in over 50% of its centers. At OSJL, we are committed to providing exceptional value to our customers while championing positive change in our communities and inspiring a more responsible model for retail.Job Description:The Senior Digital Marketing Manager role at OSJL is a critical leader within the Digital Marketing team, responsible for developing and driving the execution of digital marketing strategies. This role leverages digital channels to drive traffic and sales throughout all retail stores and online via our E-Commerce initiatives. OSJL digital channels include, but are not limited to, email, display, paid search, search engine optimization (“SEO”), and paid and organic social media. The Senior Digital Marketing Manager role builds processes and systems that scale with a fast-growing business and leads a team of digital marketing specialists focused on growing our digital footprint.Key Responsibilities:Develop and implement a comprehensive digital marketing strategy aligned with overall Company objectives.Develop and manage the digital marketing budget, ensuring a strong return on investment.Create campaign strategies to support Company promotions and initiatives across multiple digital platforms.Design and optimize email campaigns to increase customer engagement and drive E-Commerce sales.Focus on acquiring new customers through various digital channels.Oversee the social media strategy to provide a consistent brand voice.Plan and buy digital media to support Company-wide initiatives.Negotiate contracts, set up campaigns, and manage campaign tracking.Work with the creative team to develop digital ads that meet performance goals.Ensure a clear brand voice and alignment of digital and social media content.Continuously develop multi-touch and multi-channel attribution to enhance the Insider loyalty program.Work with the analytics team to provide reporting and insights on digital efforts.Leverage our Insider loyalty data to assess program success.Own and execute day-to-day management of programs across digital channels.Identify potential process and automation improvements in data stream collection.Serve as subject matter expert for all digital retention and acquisition channels.Participate in quarterly strategy meetings communicating marketing initiatives progress.Manage marketing specialists and interns, providing coaching and feedback.Assist with hiring and training new team members.Qualifications:7 or more years of digital marketing experience is required.3 or more years managing marketing teams is required.Bachelor’s degree in marketing or relevant fields is required. Master’s degree is preferred.Strategic thinker with a deep understanding of digital marketing channels.Experience in owning and growing digital retention and acquisition campaigns is required.Track record of managing B2C digital acquisition and retention campaigns is required.Substantial experience with SEO, SEM, and social media is required.Deep knowledge of pay-per-click (“PPC”) advertising is required.Strong knowledge of Google analytics and Google tools is required.Working knowledge of digital advertising technology is required.Experience in email marketing best practices is preferred.Agency and/or brand experience is required.Proficient in Google platform (i.e. Sites, Slides, Drive, Docs, Sheets).Works primarily in a climate-controlled environment.Some work may be completed outside of the Company locations, with at least three (3) days a week in the Corporate Office.Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position. Management has the right to revise this job description at any time. The job description is not a contract, either express or implied. You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.
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