Brand Experience & Marketing Manager

Zact, a leading fintech innovator specializing in cutting-edge payments apps, is hiring a Brand Experience & Marketing Manager. If you're passionate about revolutionizing the customer experience in the digital age and have a proven track record in brand management, we want to hear from you. As a key member of our marketing team, you will develop and oversee the development and execution of our brand strategy, shaping the perception and experience of our brand across all touchpoints. Apply now to be part of our mission to empower businesses and consumers with seamless, secure, and innovative payment solutions. We welcome applicants with diverse backgrounds and experiences, particularly those with B2B and B2C expertise.Your responsibilities will include:

Brand Strategy Development:

Develop and execute comprehensive brand strategies aligned with company goals and market conditions.Customer Experience Enhancement:

Lead initiatives to enhance the customer experience at all touchpoints, ensuring a consistent and engaging brand presence.UX Input:

Collaborate with the UX team to ensure that the brand experience is seamlessly integrated into our mobile and web apps.Campaign Management:

Oversee the creation and execution of brand campaigns, ensuring they align with brand guidelines and resonate with target audiences.Market Research:

Conduct market research and analyze customer feedback to identify opportunities for improving the brand experience.Partnerships and Sponsorships:

Manage brand partnerships and sponsorships to increase brand visibility and engagement.Content Creation:

Collaborate with content creators to develop compelling brand stories and materials.Performance Analysis:

Monitor and report on the effectiveness of brand initiatives and campaigns, using data-driven analysis to provide actionable insights.Market and Customer Needs:

Understand market and customer needs, competitive landscape, and industry trends to inform brand, identity, and marketing strategies.Product Positioning & Messaging:

Align product positioning, messaging, and differentiation for our fintech solutions across various channels with our brand and identity.Content and Outbound Marketing Content Development:

Collaborate with marketing to create high-quality marketing content, including sales enablement materials, product brochures, case studies, white papers, and blog posts, to effectively communicate product value.Do NOT apply unless you:

Have a Start-up Mindset:

Proven Experience in Startup Environments: Demonstrated ability to develop and execute brand strategies in startups or small businesses.Self-Starter with Minimal Supervision: Proven track record of taking initiative and driving projects forward without extensive support or direction.Versatile Skill Set: Ability to juggle multiple roles, such as brand development, marketing strategy, and content creation.Strategic Thinking with a Practical Approach: Experience in building brand strategies from scratch, with a focus on practical, implementable solutions.Are Able to Provide Examples of:

Hands-on Design Skills: Proficiency in graphic design software (e.g., Adobe Creative Suite) to independently create logos, color schemes, and visual assets.Strong Copywriting and Messaging Skills: Ability to craft compelling brand messages and taglines without relying on external copywriters.Portfolio of Work: A robust portfolio showcasing successful brand strategies developed for startups or small businesses.About Zact:

Zact is a Fintech innovator dedicated to a singular idea: Organizations need simpler expense and payment management systems that align the spending employee with finance and accounting while providing inherent guardrails and continuous reconciliation with financial systems. We are expanding our operations internationally, and we are looking for the right candidates to join us on this journey.

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