Allspring Global Investments
Senior Digital Content Manager
Allspring Global Investments, Boston, Massachusetts, us, 02298
COMPANY
Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments.
At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. It's also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey.
POSITION
Allspring is seeking a skilled and experienced Digital Content Manager to join an established, high-performing Digital Content and Platforms team. This role is crucial in transforming our digital marketing efforts to increase speed to market, drive consistency, and enhance technical compliance through effective content management. The ideal candidate is a data-driven professional with a deep understanding of content management systems, personalization, governance, and accessibility, with a passion for optimizing digital content and user experiences to achieve impactful results.
RESPONSIBILITIES
Content Management Systems:
Oversee publication and maintenance of digital content across various channels and optimize content within our CMS and DAM platforms, ensuring consistency, quality, and relevance of content to engage target audience. The Digital Content Manager will work closely with the digital marketing strategist, business stakeholders, and product managers to plan and execute the development of content and CMS enhancements to meet the needs of the firm.
Content Personalization:
Strategize and enable unique and targeted web experiences using specific data points to deliver tailored preferences and behaviors throughout a user's interaction with digital content.
Content Governance:
Develop and implement content governance workflows and best practices based on existing policies and procedures to maintain quality and relevance of content.
Information Architecture:
Be a subject matter expert in system and web content structure including navigation, information architecture, and taxonomy as a function of marketing technology to organize, utilize, and sustain the maintenance of content and assets efficiently within digital platforms.
Web Accessibility:
Conduct content audits to ensure website changes comply with web content accessibility guidelines. Verbalize strategies based on findings with clear action items and next steps.
Technical Knowledge:
Stay updated on industry trends and best practices related to digital marketing technology, CMS platforms, content automation, UX/UI, SEO, and accessibility standards, applying this knowledge to continuously enhance our marketing capabilities.
Team Collaboration:
Collaborate cross-functionally with internal teams, including marketing and technology development teams to align digital marketing efforts with overall business objectives.
REQUIRED QUALIFICATIONS
Minimum of 5 years of experience in digital marketing roles, with a focus in content management, CMS optimization, preferably in financial services industry.
Bachelor's degree in marketing, communications, technology, or related field.
Proven experience in digital marketing, with a focus in content management.
Proficiency in CMS platforms.
Strong understanding of SEO principles and best practices.
Familiarity with web accessibility standards and guidelines (WCAG).
Excellent communications and collaboration skills.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Can self-solve when faced with an issue.
Exceptional task management.
PREFERRED QUALIFICATIONS
Experience with Optimizely/Episerver CMS, SiteImprove, SEMrush, JIRA, Adobe Analytics or similar web analytics tools.
Knowledge of HTML, CSS, and Javascript.
Certifications in digital marketing, SEO, or related fields.
Agile methodology, understanding of scrum.
Adaptable and flexible in changing priorities.
Change Management experience.
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
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Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments.
At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. It's also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey.
POSITION
Allspring is seeking a skilled and experienced Digital Content Manager to join an established, high-performing Digital Content and Platforms team. This role is crucial in transforming our digital marketing efforts to increase speed to market, drive consistency, and enhance technical compliance through effective content management. The ideal candidate is a data-driven professional with a deep understanding of content management systems, personalization, governance, and accessibility, with a passion for optimizing digital content and user experiences to achieve impactful results.
RESPONSIBILITIES
Content Management Systems:
Oversee publication and maintenance of digital content across various channels and optimize content within our CMS and DAM platforms, ensuring consistency, quality, and relevance of content to engage target audience. The Digital Content Manager will work closely with the digital marketing strategist, business stakeholders, and product managers to plan and execute the development of content and CMS enhancements to meet the needs of the firm.
Content Personalization:
Strategize and enable unique and targeted web experiences using specific data points to deliver tailored preferences and behaviors throughout a user's interaction with digital content.
Content Governance:
Develop and implement content governance workflows and best practices based on existing policies and procedures to maintain quality and relevance of content.
Information Architecture:
Be a subject matter expert in system and web content structure including navigation, information architecture, and taxonomy as a function of marketing technology to organize, utilize, and sustain the maintenance of content and assets efficiently within digital platforms.
Web Accessibility:
Conduct content audits to ensure website changes comply with web content accessibility guidelines. Verbalize strategies based on findings with clear action items and next steps.
Technical Knowledge:
Stay updated on industry trends and best practices related to digital marketing technology, CMS platforms, content automation, UX/UI, SEO, and accessibility standards, applying this knowledge to continuously enhance our marketing capabilities.
Team Collaboration:
Collaborate cross-functionally with internal teams, including marketing and technology development teams to align digital marketing efforts with overall business objectives.
REQUIRED QUALIFICATIONS
Minimum of 5 years of experience in digital marketing roles, with a focus in content management, CMS optimization, preferably in financial services industry.
Bachelor's degree in marketing, communications, technology, or related field.
Proven experience in digital marketing, with a focus in content management.
Proficiency in CMS platforms.
Strong understanding of SEO principles and best practices.
Familiarity with web accessibility standards and guidelines (WCAG).
Excellent communications and collaboration skills.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Can self-solve when faced with an issue.
Exceptional task management.
PREFERRED QUALIFICATIONS
Experience with Optimizely/Episerver CMS, SiteImprove, SEMrush, JIRA, Adobe Analytics or similar web analytics tools.
Knowledge of HTML, CSS, and Javascript.
Certifications in digital marketing, SEO, or related fields.
Agile methodology, understanding of scrum.
Adaptable and flexible in changing priorities.
Change Management experience.
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
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