AstraZeneca
Senior Marketing Manager, Consumer, CALQUENCE Marketing
AstraZeneca, Gaithersburg, Maryland, us, 20883
At AstraZeneca, we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we can really change the course of medicine and bring new and innovative ideas to life. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person!
Senior Marketing Manager, Consumer, CALQUENCE Marketing
will be responsible for the strategic planning and tactical execution for our consumer marketing plans on CALQUENCE. This individual will be responsible for providing leadership required to drive the consumer brand strategy for the CLL and MCL indications. Key areas of focus for this role include the following: understanding key consumer and market insights, developing a comprehensive strategy and tactics with clear performance metrics. Additionally, this position will include agency and budget management.
This position will report directly into the Director of Marketing and will work in close partnership with marketing colleagues across the entire CALQUENCE team. The role will work collaboratively across the Hematology Franchise and the Oncology Business Unit and will play a critical role in integrating the execution of our marketing plans across current and future indications.
This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology business, as well as the US Commercial Center for multiple Therapeutic Areas of our Global Product and Portfolio Strategy businesses.
Key Accountabilities:
Develop consumer/patient marketing strategy and tactical planning.Facilitate development and execution of CALQUENCE patient promotional plan and programs, ensuring alignment with brand strategy.Translate the brand science and strategy into consumer-friendly terms in an effort to make a positive impact on patients' lives.Provide input on direct-to-consumer strategy and execution for the Business Strategy Planning annual process.Establish consumer marketing KPIs.Build strong alliances with internal stakeholders such as Business Insights and Analytics, Corporate Affairs, Payer Access Strategy and Brand Team members to help with cross-functional planning and to ensure a strong, evidence-based approach to support the delivery of consumer materials.Partner closely with agency to ensure optimal delivery of consumer deliverables, including efficient workflows and impactful content.Ensure legal/regulatory compliance and medical accuracy of all marketing materials.
Qualifications:
Bachelor's Degree in relevant field.Prior commercial experience with consumer or HCP marketing required; experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: consumer marketing, HCP marketing, new product planning, brand marketing, sales, or market research/analytics, strategic planning.Oncology or specialty care experience highly preferred.
Skills:
Excellent communication skills (verbal and written).Proven collaboration skills – internal, cross-functional, and external.Demonstrated strategic thinking skills.Ability to manage complex projects and remain focused in ambiguity.
Why AstraZeneca?
At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering groundbreaking methods, and bringing unexpected teams together!
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Senior Marketing Manager, Consumer, CALQUENCE Marketing
will be responsible for the strategic planning and tactical execution for our consumer marketing plans on CALQUENCE. This individual will be responsible for providing leadership required to drive the consumer brand strategy for the CLL and MCL indications. Key areas of focus for this role include the following: understanding key consumer and market insights, developing a comprehensive strategy and tactics with clear performance metrics. Additionally, this position will include agency and budget management.
This position will report directly into the Director of Marketing and will work in close partnership with marketing colleagues across the entire CALQUENCE team. The role will work collaboratively across the Hematology Franchise and the Oncology Business Unit and will play a critical role in integrating the execution of our marketing plans across current and future indications.
This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology business, as well as the US Commercial Center for multiple Therapeutic Areas of our Global Product and Portfolio Strategy businesses.
Key Accountabilities:
Develop consumer/patient marketing strategy and tactical planning.Facilitate development and execution of CALQUENCE patient promotional plan and programs, ensuring alignment with brand strategy.Translate the brand science and strategy into consumer-friendly terms in an effort to make a positive impact on patients' lives.Provide input on direct-to-consumer strategy and execution for the Business Strategy Planning annual process.Establish consumer marketing KPIs.Build strong alliances with internal stakeholders such as Business Insights and Analytics, Corporate Affairs, Payer Access Strategy and Brand Team members to help with cross-functional planning and to ensure a strong, evidence-based approach to support the delivery of consumer materials.Partner closely with agency to ensure optimal delivery of consumer deliverables, including efficient workflows and impactful content.Ensure legal/regulatory compliance and medical accuracy of all marketing materials.
Qualifications:
Bachelor's Degree in relevant field.Prior commercial experience with consumer or HCP marketing required; experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: consumer marketing, HCP marketing, new product planning, brand marketing, sales, or market research/analytics, strategic planning.Oncology or specialty care experience highly preferred.
Skills:
Excellent communication skills (verbal and written).Proven collaboration skills – internal, cross-functional, and external.Demonstrated strategic thinking skills.Ability to manage complex projects and remain focused in ambiguity.
Why AstraZeneca?
At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering groundbreaking methods, and bringing unexpected teams together!
#J-18808-Ljbffr