Marketing & Events Manager

JLL empowers you to shape a brighter way .Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.JLL has a great opportunity to join our Property Management Team at Union Station in DC.The Marketing & Events Manager is responsible for leading the center’s marketing efforts in support of the property’s strategic goals. This position will ensure that JLL’s marketing platforms, tools and Core Practices are effectively employed to drive results and maximize client satisfaction.Job Description & ResponsibilitiesCreation of the annual marketing plan for the property based upon the center’s strategic goals.Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”Effectively manage the center’s digital platforms including website, social and external advertising and/or promotions.Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.Manage, coordinate and implement external/internal events onsite as well as any advertising, promotional or revenue generating activities.Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.Develop an ongoing public relations action plan as needed; send out press releases; track publicity; additionally provide ongoing support to external PR/Media services.Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL’s Core Practices are followed.Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include: sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts.Must have the ability to work nights/weekends depending on event needs of the station.Knowledge, Skills & AbilitiesEducation/trainingCollege degree preferred.Years of relevant experience5+ years in special events, marketing, advertising or comparable business experience.Retail Property Management or Real Estate preferred.Skills and knowledgeMust have interpersonal, communications skills (verbal and written).Special events coordination and management experience.Math and organizational skills.Computer and digital media skills.Ability to multi-task.Estimated total compensation range for this position is:110,000.00 – 130,000.00 USD per year.The pay range listed is a total compensation range including bonus, if applicable. The provided range is an estimate and not guaranteed. An employment offer is based on applicant’s education, experience, skills, abilities, geographic location, internal equity and alignment with market data.Location:On-site – Washington, DCJob Tags:Property ManagementIf this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table!Personalized benefits that support personal well-being and growth:JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:401(k) plan with matching company contributions.Comprehensive Medical, Dental & Vision Care.Paid parental leave at 100% of salary.Paid Time Off and Company Holidays.

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