1148 Amadeus Airport IT Americas, Inc.
Manager, Field Marketing Americas
1148 Amadeus Airport IT Americas, Inc., Miami, Florida, us, 33222
Manager, Field Marketing Americas
Job Title:
Manager, Field Marketing AmericasThe Manager, Field Marketing, Americas role plays a key function as part of the global marketing organization within AAO. The job role has a reasonable level of responsibility, managing important areas with full ownership within the marketing function. The job calls for a “can do” orientation. It will require multiple talents and a willingness to adapt them to changing assignments as required.We are looking for an experienced B2B Marketing Manager/Specialist to develop and execute marketing strategies that drive awareness, engagement, and lead generation for our technology solutions. The ideal candidate will have a good understanding of B2B marketing principles.The role is a bridge between the Product Management and the Sales force as well as between a regional scope and a ‘transversal’ function, hence the job requires a strong people orientation and broad global outlook. The role requires the ability to organize and motivate people of other local or remote teams to get things accomplished, assertiveness, attention to detail, flexibility, change management, and good coordination skills.In this role you’ll:STRATEGY, PLANNING AND BUDGETING
Build and execute the marketing strategy within the targeted customer segments in NORAM and LATAM in cooperation with Global Head of Marketing and Regional Heads of Sales. Develop, implement, and measure results of the annual marketing plan for each customer segment in the Americas. Responsible for the yearly marketing budget and marketing expenditure in the region.
ORGANIZATION OF INDUSTRY AND AMADEUS-HOSTED EVENTS
Plan and deliver customer events. Organization of industry events that include marketing activity, speaking opportunities, sponsorships, participation in panels, organization of workshops, and press activity.
BRANDING AND POSITIONING
Define positioning for Amadeus in NORAM and LATAM. Put in place the right channels to collect market feedback internally or externally. Adapt Airport IT value proposition relevant to each market segment and according to desired positioning. Drive branding/awareness/promotional campaigns. Handle sponsorships in relevant publications.
COMMUNICATION
Contribute to content in all communication channels of the Business Unit. Contribution to media activity and press events. Pursue opportunities of publishing interviews in specialized press media. Pursue opportunities of joint communication activities with customers. Maximize usage of internal channels to raise awareness of Airport IT internally. Liaison with Brand and Americas Airline units as well as other heads of marketing and communications in NORAM and LATAM to ensure alignment of news, events, and messages communicated in the Americas.
SUPPORT TO SALES ACTIVITIES
Produce all materials necessary for the team and various customer groups to present the benefits of Airport IT solutions: customer-facing presentations, printed/online collateral, etc. Ensure messaging and KSPs are fully aligned with the overall Airport IT value proposition. Secure consistency across marketing messages and regularly update marketing materials to ensure freshness of the information.
Define the product portfolio for the Americas and specific product offers for each customer segment.
Collect competitive information & positioning. Define positioning for Amadeus in the Americas.
Adapt overall Amadeus’ value proposition relevant to each market segment and according to desired positioning within the region.
Conduct industry research and trends analysis.
Develop, implement, and measure results of the annual marketing plan for each customer segment.
Be responsible for the yearly marketing budgeting process and marketing expenditure & calculations of the overall budget.
Production of sales materials necessary for the team to present the benefits of Amadeus’ solutions: customer-facing presentations, printed/online collateral, etc.
Ensure all materials for the sales force are uploaded in a repository for the American sales team.
Create and execute a yearly industry conference plan, including negotiation of sponsorship packages, identification of speaking opportunities, and coordinating content with speakers.
Coordinate Amadeus participants, briefing, and follow up of events’ results.
Drive the whole event planning and delivery processes (logistics, booth arrangements, materials, etc.). Liaison with third-party companies supporting the organization of the event.
About the ideal candidate:Bachelor’s degree in marketing, communications, hospitality, or equivalent work experience. Master’s degree in marketing preferred.
Minimum of 3-5 years previous experience in event management, vendor management, & campaign development required.
B2B Marketing experience a plus.
Field Marketing experience required.
Strong written and verbal communication skills required.
Strong leadership and organizational skills are required as this is an individual contributor role.
Previous experience working for a global company preferred.
Must be able to effectively collaborate with region’s leadership and other key partners and remote teams.
Bilingual English/Spanish speaking preferred.
Advanced knowledge of MS Office.
Travel within NORAM and LATAM will be required (20% total travel).
The position can be placed either in Miami or Orlando as a preferred location.
Working at Amadeus, you will find:A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.Great opportunities to learn - Learning happens all the time and in many ways at Amadeus.A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life.A complete rewards offer - Amadeus provides attractive remuneration packages.A flexible working model - We want our employees to do their best work, wherever and however it works best for them.A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships.Application process:The application process takes no longer than 10 minutes! Create your candidate profile, upload your Resume/CV and apply today!#LI-AM2024Diversity & InclusionAmadeus is an Equal Employment Opportunity Employer.
#J-18808-Ljbffr
Job Title:
Manager, Field Marketing AmericasThe Manager, Field Marketing, Americas role plays a key function as part of the global marketing organization within AAO. The job role has a reasonable level of responsibility, managing important areas with full ownership within the marketing function. The job calls for a “can do” orientation. It will require multiple talents and a willingness to adapt them to changing assignments as required.We are looking for an experienced B2B Marketing Manager/Specialist to develop and execute marketing strategies that drive awareness, engagement, and lead generation for our technology solutions. The ideal candidate will have a good understanding of B2B marketing principles.The role is a bridge between the Product Management and the Sales force as well as between a regional scope and a ‘transversal’ function, hence the job requires a strong people orientation and broad global outlook. The role requires the ability to organize and motivate people of other local or remote teams to get things accomplished, assertiveness, attention to detail, flexibility, change management, and good coordination skills.In this role you’ll:STRATEGY, PLANNING AND BUDGETING
Build and execute the marketing strategy within the targeted customer segments in NORAM and LATAM in cooperation with Global Head of Marketing and Regional Heads of Sales. Develop, implement, and measure results of the annual marketing plan for each customer segment in the Americas. Responsible for the yearly marketing budget and marketing expenditure in the region.
ORGANIZATION OF INDUSTRY AND AMADEUS-HOSTED EVENTS
Plan and deliver customer events. Organization of industry events that include marketing activity, speaking opportunities, sponsorships, participation in panels, organization of workshops, and press activity.
BRANDING AND POSITIONING
Define positioning for Amadeus in NORAM and LATAM. Put in place the right channels to collect market feedback internally or externally. Adapt Airport IT value proposition relevant to each market segment and according to desired positioning. Drive branding/awareness/promotional campaigns. Handle sponsorships in relevant publications.
COMMUNICATION
Contribute to content in all communication channels of the Business Unit. Contribution to media activity and press events. Pursue opportunities of publishing interviews in specialized press media. Pursue opportunities of joint communication activities with customers. Maximize usage of internal channels to raise awareness of Airport IT internally. Liaison with Brand and Americas Airline units as well as other heads of marketing and communications in NORAM and LATAM to ensure alignment of news, events, and messages communicated in the Americas.
SUPPORT TO SALES ACTIVITIES
Produce all materials necessary for the team and various customer groups to present the benefits of Airport IT solutions: customer-facing presentations, printed/online collateral, etc. Ensure messaging and KSPs are fully aligned with the overall Airport IT value proposition. Secure consistency across marketing messages and regularly update marketing materials to ensure freshness of the information.
Define the product portfolio for the Americas and specific product offers for each customer segment.
Collect competitive information & positioning. Define positioning for Amadeus in the Americas.
Adapt overall Amadeus’ value proposition relevant to each market segment and according to desired positioning within the region.
Conduct industry research and trends analysis.
Develop, implement, and measure results of the annual marketing plan for each customer segment.
Be responsible for the yearly marketing budgeting process and marketing expenditure & calculations of the overall budget.
Production of sales materials necessary for the team to present the benefits of Amadeus’ solutions: customer-facing presentations, printed/online collateral, etc.
Ensure all materials for the sales force are uploaded in a repository for the American sales team.
Create and execute a yearly industry conference plan, including negotiation of sponsorship packages, identification of speaking opportunities, and coordinating content with speakers.
Coordinate Amadeus participants, briefing, and follow up of events’ results.
Drive the whole event planning and delivery processes (logistics, booth arrangements, materials, etc.). Liaison with third-party companies supporting the organization of the event.
About the ideal candidate:Bachelor’s degree in marketing, communications, hospitality, or equivalent work experience. Master’s degree in marketing preferred.
Minimum of 3-5 years previous experience in event management, vendor management, & campaign development required.
B2B Marketing experience a plus.
Field Marketing experience required.
Strong written and verbal communication skills required.
Strong leadership and organizational skills are required as this is an individual contributor role.
Previous experience working for a global company preferred.
Must be able to effectively collaborate with region’s leadership and other key partners and remote teams.
Bilingual English/Spanish speaking preferred.
Advanced knowledge of MS Office.
Travel within NORAM and LATAM will be required (20% total travel).
The position can be placed either in Miami or Orlando as a preferred location.
Working at Amadeus, you will find:A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.Great opportunities to learn - Learning happens all the time and in many ways at Amadeus.A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life.A complete rewards offer - Amadeus provides attractive remuneration packages.A flexible working model - We want our employees to do their best work, wherever and however it works best for them.A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships.Application process:The application process takes no longer than 10 minutes! Create your candidate profile, upload your Resume/CV and apply today!#LI-AM2024Diversity & InclusionAmadeus is an Equal Employment Opportunity Employer.
#J-18808-Ljbffr