Tandym Group
Marketing Coordinator
Tandym Group, White Plains, New York, United States,
A software company in Westchester County is looking to add a new Marketing Coordinator to their growing team. In this role, the Marketing Coordinator will be responsible for acting as the primary Digital Marketing Coordinator on a small team and also as a Marketing Generalist who will contribute in different areas as needed.
Responsibilities
The Marketing Coordinator will:Contribute to the creation of sales and marketing collateral, digital content, email campaigns, social media, case studies, and proposals.Partner with marketing team members to build landing pages, email assets, and content to drive the execution of campaigns.Coordinate website updates, publish content, and recommend enhancements based on results.Manage email automation tool (Mailchimp), including creation of campaigns, coordinating content and other email assets, and maintaining contact lists.Partner with Sales Administrator on integrating sales & marketing tools (Salesforce and others) and maximizing ROI of shared data.Manage and optimize social media platforms, scheduling, and tracking metrics.Assist with PowerPoint presentation development.Monitor and triage contacts from website, inbound email, and telephone inquiries.Support other marketing initiatives as needed.Qualifications
Experience in Social Media posting and planning.Familiar with CRM and Email Automation platforms, Marketing Analytics tools, and Web Development technologies.Experience with Excel (advanced beginner level or above, not novice level) and other Microsoft Office applications.Strong analytical skills and the ability to interpret data to make informed decisions.Strong writing, grammar, spelling, proofreading, and researching skills.Reliable, proactive, self-motivated, and committed to high standards of quality and urgency.Desired Skills
Bachelor's Degree.Digital Marketing experience.B2B or B2G Marketing experience.Familiar with Tableau or other data visualization tools.
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Responsibilities
The Marketing Coordinator will:Contribute to the creation of sales and marketing collateral, digital content, email campaigns, social media, case studies, and proposals.Partner with marketing team members to build landing pages, email assets, and content to drive the execution of campaigns.Coordinate website updates, publish content, and recommend enhancements based on results.Manage email automation tool (Mailchimp), including creation of campaigns, coordinating content and other email assets, and maintaining contact lists.Partner with Sales Administrator on integrating sales & marketing tools (Salesforce and others) and maximizing ROI of shared data.Manage and optimize social media platforms, scheduling, and tracking metrics.Assist with PowerPoint presentation development.Monitor and triage contacts from website, inbound email, and telephone inquiries.Support other marketing initiatives as needed.Qualifications
Experience in Social Media posting and planning.Familiar with CRM and Email Automation platforms, Marketing Analytics tools, and Web Development technologies.Experience with Excel (advanced beginner level or above, not novice level) and other Microsoft Office applications.Strong analytical skills and the ability to interpret data to make informed decisions.Strong writing, grammar, spelling, proofreading, and researching skills.Reliable, proactive, self-motivated, and committed to high standards of quality and urgency.Desired Skills
Bachelor's Degree.Digital Marketing experience.B2B or B2G Marketing experience.Familiar with Tableau or other data visualization tools.
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