TripAdvisor LLC
Principal Email Marketing Manager (Viator) Remote
TripAdvisor LLC, Needham Heights, Massachusetts, us, 02494
Principal Email Marketing Manager (Viator) Remote
About ViatorViator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures—making memories that will last a lifetime has never been easier. Viator: One app, 300,000+ travel experiences you’ll remember.Perks of Working at ViatorCompetitive compensation packages, including base salary, annual bonus, and equity.Remote-friendly collaboration across a worldwide team.Flexible schedule promoting work-life balance.Donation matching for qualifying charitable donations.Annual support for qualified tuition programs.Annual lifestyle benefit for personal use.Travel discounts and perks.Employee assistance program for personal challenges.Health benefits with great coverage and competitive premiums.Our ValuesWe aspire to lead and bring us – and you – to new heights.We’re relentlessly curious and push beyond the usual.We’re better together, learning from and valuing one another.We serve our customers, striving for wow moments.We strive for better, not perfect, in a safe environment.Our workplace is for everyone, valuing unique identities and experiences.Viator’s B2B team supports our purpose by maximizing the quality of our supply base and driving revenue growth for suppliers and distribution partners.We seek a B2B marketing professional with Marketo experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.The person in this role is highly motivated and used to working in a fast-paced environment, taking projects from start to finish.Responsibilities will include, but are not limited to:Development and deployment of lifecycle trigger automations, ad hoc promotions, and engagement campaigns.Working cross-functionally with product, product marketing, and sales to translate business goals into delivery requirements.Creating marketing campaigns using Marketo, including nurture programs and campaign setup.Driving A/B testing methodology to improve email effectiveness.Collaborating with copywriters and designers to create compelling email content.Building analytics and reporting frameworks to gather insights from program performance data.Ensuring compliance with email regulations (CAN-SPAM, GDPR, CASL).SQL experience is a plus.Knowledge of velocity scripting and custom objects is a plus.The ideal candidate5+ years’ experience in email marketing and lifecycle marketing at a B2B brand.Knowledge of the latest B2B CRM practices.Experience using Canva, Excel, and Big Query.A vivid sense of curiosity and creativity.Excellent communication skills, both verbal and written.Strong collaboration skills across teams.Ability to manage stakeholders effectively.Avid learner, taking initiative to understand new topics.Expert project manager with attention to detail.Interest in joining a high-performing team with a supportive culture.Demonstrated capacity to drive growth strategies and innovation.Thrives in a fast-paced environment with minimal supervision.Salary Range:
$110,000 to $140,000. This range may be modified in the future based on various factors.If you need a reasonable accommodation during the application process due to a medical condition or disability, please reach out to your recruiter.
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About ViatorViator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures—making memories that will last a lifetime has never been easier. Viator: One app, 300,000+ travel experiences you’ll remember.Perks of Working at ViatorCompetitive compensation packages, including base salary, annual bonus, and equity.Remote-friendly collaboration across a worldwide team.Flexible schedule promoting work-life balance.Donation matching for qualifying charitable donations.Annual support for qualified tuition programs.Annual lifestyle benefit for personal use.Travel discounts and perks.Employee assistance program for personal challenges.Health benefits with great coverage and competitive premiums.Our ValuesWe aspire to lead and bring us – and you – to new heights.We’re relentlessly curious and push beyond the usual.We’re better together, learning from and valuing one another.We serve our customers, striving for wow moments.We strive for better, not perfect, in a safe environment.Our workplace is for everyone, valuing unique identities and experiences.Viator’s B2B team supports our purpose by maximizing the quality of our supply base and driving revenue growth for suppliers and distribution partners.We seek a B2B marketing professional with Marketo experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.The person in this role is highly motivated and used to working in a fast-paced environment, taking projects from start to finish.Responsibilities will include, but are not limited to:Development and deployment of lifecycle trigger automations, ad hoc promotions, and engagement campaigns.Working cross-functionally with product, product marketing, and sales to translate business goals into delivery requirements.Creating marketing campaigns using Marketo, including nurture programs and campaign setup.Driving A/B testing methodology to improve email effectiveness.Collaborating with copywriters and designers to create compelling email content.Building analytics and reporting frameworks to gather insights from program performance data.Ensuring compliance with email regulations (CAN-SPAM, GDPR, CASL).SQL experience is a plus.Knowledge of velocity scripting and custom objects is a plus.The ideal candidate5+ years’ experience in email marketing and lifecycle marketing at a B2B brand.Knowledge of the latest B2B CRM practices.Experience using Canva, Excel, and Big Query.A vivid sense of curiosity and creativity.Excellent communication skills, both verbal and written.Strong collaboration skills across teams.Ability to manage stakeholders effectively.Avid learner, taking initiative to understand new topics.Expert project manager with attention to detail.Interest in joining a high-performing team with a supportive culture.Demonstrated capacity to drive growth strategies and innovation.Thrives in a fast-paced environment with minimal supervision.Salary Range:
$110,000 to $140,000. This range may be modified in the future based on various factors.If you need a reasonable accommodation during the application process due to a medical condition or disability, please reach out to your recruiter.
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