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Norstella

Director of Product Marketing_

Norstella, Baton Rouge, Louisiana, us, 70873


Director of Product Marketing

Company:

PanalgoLocation:

Remote, United StatesDate Posted:

Aug 23, 2024Employment Type:

Full TimeJob ID:

R-526

About Panalgo:Panalgo’s mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs. Our remarkable platform, Instant Health Data (IHD), transforms the way analysts from diverse disciplines answer critical questions and make insightful predictions. Panalgo provides novel solutions to allow the world’s largest life science companies, health plans, and provider groups to better understand the clinical outcomes and value of various patient care strategies.Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Panalgo plays a key role in helping clinical and commercial stakeholders understand the real-world implications of payer and prescriber behavior.

The Role:As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies. This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.

Responsibilities:Complete a detailed product-market fit analysis and competitive mapping, resulting in a defined competitive advantage and increased market share.Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.Develop core product metrics in partnership with the product team to craft product marketing KPIs.Ensure collaboration with the demand generation, sales, operations, and customer success teams to drive pipeline acceleration with product launches and sustaining product motions.Lead the development of crisp product messaging and positioning, emphasizing differentiation and innovation.Integrate portfolio product marketing approaches vs. a series of linear launches.Develop customer segmentation against the backdrop of market trends and competitive landscape to define competitive advantage.Own product-market fit analysis, competitive mapping/analysis, and market intelligence.Use customer and market insights to quantify the product opportunity.Lead launches across all tiers, from new product introductions to customer retention upgrades.Partner with the GTM team on launch design and execution.Review and refine critical GTM assets including product sheets and pitch decks.Use performance data to make adjustments to GTM assets as needed.Present at company-led customer events and industry conferences.Deploy impactful project planning and prioritization in conjunction with the wider marketing team.Evaluate and decide what product marketing investments are needed for success.Build KPIs for product marketing’s impact on the organization.

Qualifications:5+ years of experience in product marketing.Proven experience in product marketing, with a track record of driving successful product launches and customer adoption.Experience working in a marketing function that serves healthcare, life sciences, or health tech industries.Prior experience developing product messaging and positioning aligned with market needs.Effective leadership and communication skills.Ability to collaborate effectively with cross-functional teams.Experience in portfolio product marketing and working with demand generation, GTM, and sales teams.

Location:

Remote US

Benefits:Medical and Prescription Drug BenefitsHealth Savings Accounts (HSA) or Flexible Spending Accounts (FSA)Dental & Vision BenefitsBasic Life and AD&D Benefits401k Retirement Plan with Company MatchCompany Paid Short & Long-Term DisabilityPaid Parental LeaveEducation ReimbursementPaid Time Off & Company HolidaysThe expected base salary for this position ranges from $130,000 to $170,000, based on relevant skills, training, experience, and other factors.Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability, medical condition, sex, marital status, military or veteran status, gender identity or expression, sexual orientation, or any other protected characteristic.Sometimes the best opportunities are hidden by self-doubt. We welcome candidates regardless of their background or identity.

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