Sales and Marketing - Director, Field Marketing

Director, Marketing GrowthNashville, TN, USA * VirtualReq #11888Monday, August 26, 2024Job Summary:Are you looking to join forces with a Marketing team that is passionate about making a difference in the lives of older adults? ArchWell Health is hiring a Growth Marketing Director to help expand our brand presence in all current and new markets. This role will create a repeatable approach to membership acquisition, community integration and key partnerships. This individual will be a key member of the Marketing & Communications (MARCOM) team, a highly collaborative and dynamic group of professionals. This colleague will also partner closely with the market growth team leaders to understand and deliver upon the unique needs of each ArchWell Health market. The ideal candidate will have strong management, interpersonal and problem-solving skills, and enjoy the pace of a fast-growing company.Duties/Responsibilities:Hiring, training and management of regional marketing managers across ArchWell Health's marketsHelp establish and oversee service level expectations for the growth team's follow-up of leads acquired by marketing with a focus on conversionUnderstand and help educate marketing regional support on compliance requirements for all marketing activities and deliverablesProvide input and guidance for activations and events that generate prospect awareness with an end goal of gaining new membersFollow market growth metrics closely to identify areas of opportunity to meet and exceed growth goalsCollaborate with the full MARCOM team frequently to supply feedback, insights and discussion of support needed in the marketsIdentify and support opportunities for community integration with the regional marketing managersWork with regional managers to track marketing campaigns in Salesforce to monitor, assess and make future recommendationsOversee and track cobranding efforts with payer partners in all markets to ensure all opportunities are fully utilizedProvide guidance and direction to the market teams to ensure all closely adhere to the ArchWell Health brand standardsPartner with agencies to research and identify opportunities for unique messaging or marketing strategies within each individual ArchWell Health marketWork to identify the nuances of each prospect base in order to be most effective in meeting our potential members with messaging where they are most engagedWork with cross-functional stakeholders to support the enterprise objectives in pursuit of growing the membership baseStrategize with the PR and content team to ensure for healthy media coverage across all marketsRequired Skills/Abilities:Strong communications and management skillsMust be a collaborative team player with a proven ability to influence cross-functional teamsUnderstands the critical nature of maintaining strong brand equity on a national scaleDemonstrated decision-making and problem-solving skills to apply for business and market planningSkilled at managing internal stakeholders' expectations and resolving potential conflictPrevious experience working with marketing vendors or agency partnersExperience with a diverse marketing channel approach (digital, print, mass media, etc.) in healthcare, either payor or provider settingDemonstrated experience with successful pipeline marketingExperience building brand awareness and marketing capabilities for a new service entry across a wide variety of marketsB2C and B2B Marketing experienceExperience reviewing and helping oversee budgetsExperience with marketing automation tools like Salesforce and AirtableExperience with Medicare marketing and advertising compliance preferredWillingness to travel up to 20%Minimum Qualifications:Bachelor's degree required, with a major in business administration, marketing, or communications preferred; Master's degree is a plusMinimum of ten years of relevant experience requiredEmbodies and serves as a role model of ArchWell Health's Values:Be compassionateStrive for excellenceEarn trustShow respectStay resilientAlways do the right thingAbout ArchWell Health:At ArchWell Health, we're creating a community of caring designed to help our members stay healthy and engaged. By focusing on a strong provider-patient relationship, routine wellness, and staying active, our members enjoy a higher level of care and better quality of life after the age of 60. Everything we do is for seniors. We believe seniors should be heard, listened to, and given ample time by their physicians to live well later in life.Our value-based care model is designed to prevent illnesses while keeping members healthy and happy in every aspect of their life. We deliver best-in-class primary care at comfortable, accessible neighborhood centers where older adults can feel at home and become part of a vibrant, wellness-focused community. We're passionate about caring for older adults and united by the belief that caring has the power to change everything for our members.ArchWell Health is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification.Other detailsJob Family: Sales and MarketingPay Type: SalaryApply Now

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