WayUp
Senior Marketing Manager, US Region, Health Systems Dispensing Solutions - Remot
WayUp, San Diego, California, United States, 92189
This role is with BD. WayUp is partnering with BD to hire top talent.Job Description Summary
The Senior Marketing Manager is responsible for the development and execution of marketing strategy for the Pyxis Dispensing business in the US market. This role will develop, manage and deliver the go-to-market programs and value offers for the Pyxis Dispensing portfolio. This person will utilize the BD Way of Marketing framework to develop clearly defined strategies and tactics. This highly visible role will be accountable for the execution of these strategies/tactics to achieve US Region objectives for the Dispensing business.The position reports to the Sr. Director, US Region, Health Systems Medication Dispensing & Automation Solutions and will require close cross-functional collaboration with the Global Customer Services (GCS) team, Portfolio Platforms, and Regional Marketing Teams as well as Sales, Commercial Operations, and Finance.Key Responsibilities Will Include:
Engage closely with customers and sales teams to understand market dynamics, business opportunity and customer needs.Generate meaningful and actionable market insights.Analyze competitive challenges and identify implications/counterstrategies.Develop customer segmentation to define target segments (“where to play”).Articulate clear strategies and effective tactics to achieve key commercial objectives.Craft customer personas and journeys, based on demographics, attitudes, and behaviors.Target customer experience and interactions that strengthen Pyxis brand and align to segment and personas.Analyze customer buying process to determine ideal interaction points and triggers.Leverage data to predict ideal targets for lead generation.Illustrate customer change journey by defining current and desired behaviors.Create effective value offers that fulfill key customer and market needs.Map growth strategies to clear financial goals.Develop and implement omni-channel campaigns to drive strategic goals including customer retention, acquisition, and development.Work with 3rd party organizations such as KLAS, MDBuyline and BD internal stakeholders to optimize metrics for customer experience.Collaborate with global upstream teams to build launch strategy and Go-To-Market plans for new innovations.Successfully execute on financial and commercial objectives.Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes.About You:
To be successful in this role, you will possess:Minimum of 5-7 years of healthcare marketing experience (downstream or upstream).Bachelor’s degree in Marketing, Science or Engineering. MBA preferred.Experience with B2B marketing required.Experience in planning, executing and measuring marketing programs.Strong and effective communication skills.Organized and proactive with demonstrated ability to multitask and balance challenging priorities.Ability to provide leadership under ambiguity.Ability to make business decisions based on research data and other input.Outstanding presentation skills.Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.To learn more about BD visit
https://bd.com/careersBecton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.Primary Work Location
USA CA - San Diego Bldg A&BSalary Range Information
$134,500.00 - $221,900.00 USD Annual
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The Senior Marketing Manager is responsible for the development and execution of marketing strategy for the Pyxis Dispensing business in the US market. This role will develop, manage and deliver the go-to-market programs and value offers for the Pyxis Dispensing portfolio. This person will utilize the BD Way of Marketing framework to develop clearly defined strategies and tactics. This highly visible role will be accountable for the execution of these strategies/tactics to achieve US Region objectives for the Dispensing business.The position reports to the Sr. Director, US Region, Health Systems Medication Dispensing & Automation Solutions and will require close cross-functional collaboration with the Global Customer Services (GCS) team, Portfolio Platforms, and Regional Marketing Teams as well as Sales, Commercial Operations, and Finance.Key Responsibilities Will Include:
Engage closely with customers and sales teams to understand market dynamics, business opportunity and customer needs.Generate meaningful and actionable market insights.Analyze competitive challenges and identify implications/counterstrategies.Develop customer segmentation to define target segments (“where to play”).Articulate clear strategies and effective tactics to achieve key commercial objectives.Craft customer personas and journeys, based on demographics, attitudes, and behaviors.Target customer experience and interactions that strengthen Pyxis brand and align to segment and personas.Analyze customer buying process to determine ideal interaction points and triggers.Leverage data to predict ideal targets for lead generation.Illustrate customer change journey by defining current and desired behaviors.Create effective value offers that fulfill key customer and market needs.Map growth strategies to clear financial goals.Develop and implement omni-channel campaigns to drive strategic goals including customer retention, acquisition, and development.Work with 3rd party organizations such as KLAS, MDBuyline and BD internal stakeholders to optimize metrics for customer experience.Collaborate with global upstream teams to build launch strategy and Go-To-Market plans for new innovations.Successfully execute on financial and commercial objectives.Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes.About You:
To be successful in this role, you will possess:Minimum of 5-7 years of healthcare marketing experience (downstream or upstream).Bachelor’s degree in Marketing, Science or Engineering. MBA preferred.Experience with B2B marketing required.Experience in planning, executing and measuring marketing programs.Strong and effective communication skills.Organized and proactive with demonstrated ability to multitask and balance challenging priorities.Ability to provide leadership under ambiguity.Ability to make business decisions based on research data and other input.Outstanding presentation skills.Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.To learn more about BD visit
https://bd.com/careersBecton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.Primary Work Location
USA CA - San Diego Bldg A&BSalary Range Information
$134,500.00 - $221,900.00 USD Annual
#J-18808-Ljbffr