Bristol-Myers Squibb
Director, Professional Marketing – US CAMZYOS
Bristol-Myers Squibb, Princeton, New Jersey, us, 08543
Working with UsChallenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:
careers.bms.com/working-with-us .Position:
Director, Professional Marketing – US CAMZYOSReports to:
Vice President - US Brand Lead CAMZYOSLocation
: Princeton Pike, NJ, USAWhat we are looking for?The Director, US CAMZYOS Professional Marketing will be a commercial leader and an accomplished marketer with a proven track record of building high performing teams, developing talent, and driving commercial success. We are looking for a dynamic, performance-driven leader who cultivates a team-based, collaborative, customer/externally focused environment which embraces inclusion, promotes candor, innovation, and appropriate risk taking.CAMZYOS is an investigational agent intended to address a number of indications in Hypertrophic Cardiomyopathy (HCM). This asset is expected to be a multi-billion-dollar product over the coming years and will be a leading asset for BMS’ expanding Cardiovascular portfolio. The initial filing for oHCM is planned for Q1 2021 in the US and with breakthrough therapy designation (BTD), could potentially be approved by Q3 2021.The launch of CAMZYOS represents the potential to revolutionize the treatment of obstructive Hypertrophic Cardiomyopathy (oHCM) and bring relief from the burden of this debilitating and potentially fatal disease to patients and families, as the first targeted medicine for people with oHCM.What are the primary responsibilities?The Director, Professional Marketing will be responsible for leading the development and execution of the professional marketing strategy, initiatives, and messaging for the growth brand CAMZYOS as well as help to position for potential new indications.
Develop and execute strategic and tactical brand plans.
Work with the CAMZYOS brand team on day-to-day management of agencies on assigned projects to ensure impact against strategy and project timelines are met.
Develop and encourage innovative strategies to maximize market development/brand objectives.
Establish and implement key metrics to track and communicate value/impact of market development/brand initiatives to stakeholders.
Embrace NCM and enable the full capabilities of NCM throughout execution.
Lead development and execution of the US CAMZYOS marketing strategy and tactics across market development/brand efforts.
Oversee the development of professional promotional (branded and disease awareness) materials; ensures alignment of market development/brand positioning, messaging and objectives.
Oversee the development of digital, social media and non-personal promotion materials; ensures alignment of market development/brand positioning, messaging and objectives.
Work closely with field customer-facing commercial teams (regional marketing, sales and other matrix) to ensure marketing programs that are developed strongly support their needs with customers.
Lead the development of promotional education programs including oversight of speakers and speaker training.
Oversee development of messaging market research, and other strategic research projects, and develop specific insights in order to inform strategy.
Manage a team of 4 marketers and additional possible intern or preceptor staff, including coaching, objective setting, and development planning.
Work closely with WW counterparts to ensure alignment with global brand strategy.
This role will report into the ED, US CAMZYOS Brand Lead.
Qualifications and Experiences desired for this role:MBA or other Advanced Degree Preferred.
8-10 years of pharmaceutical experience with a minimum of 5 years of relevant marketing experience and leadership experience; prior sales, sales management, or regional leadership preferred.
Exceptional marketing, analytics, insights and problem-solving capability.
Strong enterprise mindset and proven track record of effectively and efficiently driving performance within a matrix organization.
Proven ability to lead and develop a team of direct reports is highly desired.
Knowledge and experience in navigating the US regulatory approval process and other relevant codes of practice.
Individual should have established breadth and depth across marketing competencies, BMS values and exemplary achievement of performance objectives.
Understanding of the broader cardiovascular marketplace across the care continuum is preferred but not mandatory.
Proven ability to navigate ambiguity and handle complexity.
Ability to operate under pressure.
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as “Transforming patients’ lives through science”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
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careers.bms.com/working-with-us .Position:
Director, Professional Marketing – US CAMZYOSReports to:
Vice President - US Brand Lead CAMZYOSLocation
: Princeton Pike, NJ, USAWhat we are looking for?The Director, US CAMZYOS Professional Marketing will be a commercial leader and an accomplished marketer with a proven track record of building high performing teams, developing talent, and driving commercial success. We are looking for a dynamic, performance-driven leader who cultivates a team-based, collaborative, customer/externally focused environment which embraces inclusion, promotes candor, innovation, and appropriate risk taking.CAMZYOS is an investigational agent intended to address a number of indications in Hypertrophic Cardiomyopathy (HCM). This asset is expected to be a multi-billion-dollar product over the coming years and will be a leading asset for BMS’ expanding Cardiovascular portfolio. The initial filing for oHCM is planned for Q1 2021 in the US and with breakthrough therapy designation (BTD), could potentially be approved by Q3 2021.The launch of CAMZYOS represents the potential to revolutionize the treatment of obstructive Hypertrophic Cardiomyopathy (oHCM) and bring relief from the burden of this debilitating and potentially fatal disease to patients and families, as the first targeted medicine for people with oHCM.What are the primary responsibilities?The Director, Professional Marketing will be responsible for leading the development and execution of the professional marketing strategy, initiatives, and messaging for the growth brand CAMZYOS as well as help to position for potential new indications.
Develop and execute strategic and tactical brand plans.
Work with the CAMZYOS brand team on day-to-day management of agencies on assigned projects to ensure impact against strategy and project timelines are met.
Develop and encourage innovative strategies to maximize market development/brand objectives.
Establish and implement key metrics to track and communicate value/impact of market development/brand initiatives to stakeholders.
Embrace NCM and enable the full capabilities of NCM throughout execution.
Lead development and execution of the US CAMZYOS marketing strategy and tactics across market development/brand efforts.
Oversee the development of professional promotional (branded and disease awareness) materials; ensures alignment of market development/brand positioning, messaging and objectives.
Oversee the development of digital, social media and non-personal promotion materials; ensures alignment of market development/brand positioning, messaging and objectives.
Work closely with field customer-facing commercial teams (regional marketing, sales and other matrix) to ensure marketing programs that are developed strongly support their needs with customers.
Lead the development of promotional education programs including oversight of speakers and speaker training.
Oversee development of messaging market research, and other strategic research projects, and develop specific insights in order to inform strategy.
Manage a team of 4 marketers and additional possible intern or preceptor staff, including coaching, objective setting, and development planning.
Work closely with WW counterparts to ensure alignment with global brand strategy.
This role will report into the ED, US CAMZYOS Brand Lead.
Qualifications and Experiences desired for this role:MBA or other Advanced Degree Preferred.
8-10 years of pharmaceutical experience with a minimum of 5 years of relevant marketing experience and leadership experience; prior sales, sales management, or regional leadership preferred.
Exceptional marketing, analytics, insights and problem-solving capability.
Strong enterprise mindset and proven track record of effectively and efficiently driving performance within a matrix organization.
Proven ability to lead and develop a team of direct reports is highly desired.
Knowledge and experience in navigating the US regulatory approval process and other relevant codes of practice.
Individual should have established breadth and depth across marketing competencies, BMS values and exemplary achievement of performance objectives.
Understanding of the broader cardiovascular marketplace across the care continuum is preferred but not mandatory.
Proven ability to navigate ambiguity and handle complexity.
Ability to operate under pressure.
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as “Transforming patients’ lives through science”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
#J-18808-Ljbffr