Breakthrough
Head of Marketing SaaS
Breakthrough, Denver, Colorado, United States, 80285
(This is a REMOTE role)
Are you a Marketing Leader looking to join a healthcare tech startup that is disrupting the broken healthcare system?
We're looking for a hungry, “I want to be a CMO someday” type of person
to build and lead our marketing team. Someone who thrives in a fast-growth startup and has a strong background in demand generation, growth marketing, and direct response marketing.
You'll be part of the leadership team and report directly to the CEO.
If that sounds like you, then keep reading :)
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About Breakthrough
The current healthcare system is broken with layers of dysfunction that cripple the $30B physical therapy industry and the patients it should be relieving.
Breakthrough is on a mission to help people in pain get back to normal naturally without pharmaceuticals or dangerous and unnecessary surgeries by empowering physical therapy practices to be self-sufficient in the ability to seek and retain patients on their own.
Other Awesome Benefits About This Opportunity:
You get to be part of transforming the healthcare industry.
Massive growth opportunity. We are profitable and self-funded with no board.
We are already thought leaders with an incredible brand in the PT space.
Remote first. You can work remotely and focus on results and impact.
You get to be part of an amazing team of incredibly driven people.
We invest a LOT in training for our team.
You get amazing benefits (medical, matching 401K etc).
About You:
5-7+ years in a leadership role growing a Marketing team in the SMB space.
You know how to operate in a startup and can navigate ambiguity.
You have the ability to be strategic and also jump into tactical work.
You must have a strong track record of hitting targets and working with sales.
Hands-on experience with marketing operations and demand generation tools.
You have a proven track record with Direct Response Marketing.
You understand the value and limitations of primary B2B marketing channels.
You are skilled in scaling major digital channels (especially Meta).
You know traditional methods and love exploring innovative ways.
You have proven experience in email marketing.
You have experience in Product Marketing and Positioning.
What you'll be taking on:
Own Strategic Planning, Team Alignment and Execution:
Collaborate with the leadership team to set quarterly goals and priorities.
Building and Execute Our Demand Gen Strategy:
Build and maintain demand/lead gen channels to ensure a steady flow of MQLs.
Lead Marketing Operations:
Develop, implement and monitor systems for effective marketing operations.
Developing the Breakthrough Brand:
Increase awareness of Breakthrough as a leader in business growth for physical therapy.
Grow and Develop a Rockstar Team and Culture:
Maintain strong eNPS and MEI scores with your team.
Our Values = Your Values:
Elevate Others
Be Real
Beginners' Mind
Own The Results
Do Shit That Makes A Massive Difference
Seeks to Understand the Customer First
Salary Range: $130K-$180K
#J-18808-Ljbffr
Are you a Marketing Leader looking to join a healthcare tech startup that is disrupting the broken healthcare system?
We're looking for a hungry, “I want to be a CMO someday” type of person
to build and lead our marketing team. Someone who thrives in a fast-growth startup and has a strong background in demand generation, growth marketing, and direct response marketing.
You'll be part of the leadership team and report directly to the CEO.
If that sounds like you, then keep reading :)
---
About Breakthrough
The current healthcare system is broken with layers of dysfunction that cripple the $30B physical therapy industry and the patients it should be relieving.
Breakthrough is on a mission to help people in pain get back to normal naturally without pharmaceuticals or dangerous and unnecessary surgeries by empowering physical therapy practices to be self-sufficient in the ability to seek and retain patients on their own.
Other Awesome Benefits About This Opportunity:
You get to be part of transforming the healthcare industry.
Massive growth opportunity. We are profitable and self-funded with no board.
We are already thought leaders with an incredible brand in the PT space.
Remote first. You can work remotely and focus on results and impact.
You get to be part of an amazing team of incredibly driven people.
We invest a LOT in training for our team.
You get amazing benefits (medical, matching 401K etc).
About You:
5-7+ years in a leadership role growing a Marketing team in the SMB space.
You know how to operate in a startup and can navigate ambiguity.
You have the ability to be strategic and also jump into tactical work.
You must have a strong track record of hitting targets and working with sales.
Hands-on experience with marketing operations and demand generation tools.
You have a proven track record with Direct Response Marketing.
You understand the value and limitations of primary B2B marketing channels.
You are skilled in scaling major digital channels (especially Meta).
You know traditional methods and love exploring innovative ways.
You have proven experience in email marketing.
You have experience in Product Marketing and Positioning.
What you'll be taking on:
Own Strategic Planning, Team Alignment and Execution:
Collaborate with the leadership team to set quarterly goals and priorities.
Building and Execute Our Demand Gen Strategy:
Build and maintain demand/lead gen channels to ensure a steady flow of MQLs.
Lead Marketing Operations:
Develop, implement and monitor systems for effective marketing operations.
Developing the Breakthrough Brand:
Increase awareness of Breakthrough as a leader in business growth for physical therapy.
Grow and Develop a Rockstar Team and Culture:
Maintain strong eNPS and MEI scores with your team.
Our Values = Your Values:
Elevate Others
Be Real
Beginners' Mind
Own The Results
Do Shit That Makes A Massive Difference
Seeks to Understand the Customer First
Salary Range: $130K-$180K
#J-18808-Ljbffr