Amy Porterfield, Inc.
Senior Marketing Manager: Evergreen
Amy Porterfield, Inc., Evergreen, Colorado, United States, 80439
If you peek at landing page conversions more than your Fantasy Football bracket (or Bachelorette Bracket… no judgment)...
If you consider cost per click and ROAS your playground…
If “try, test, and tweak” is your personal motto…
If you could play Mickey in Fantasia, waving your wand to bring every ad, email, and webpage together to create a beautiful, automated online marketing symphony…
We have a (magical) role for you.
The Senior Marketing Manager - Evergreen role owns all evergreen paid funnels, developing innovative marketing strategies to both increase profits and grow our email list – from ideation to execution. (A big, rewarding, exhilarating job!) They set clear goals, track and measure overall metrics for the funnels they manage, and optimize and pivot as needed. They love rolling up their sleeves, diving in to do the work, and believe there is always a way to figure it out. They can build and lead a small but nimble team to scale our evergreen funnels, while contributing to the overall Marketing team.
This is a remote, full-time position on our marketing team.
Duties and Responsibilities:The #1 responsibility of this role is to help us achieve the goal of increasing our ROAS collected and monthly net engaged subscribers from our existing evergreen funnel through paid channels. If you not only understood that sentence (#marketinglingo), but you’re inspired by this and excited to create a plan to make it happen, you’re perfect for the position.
Especially if you:
Have 3-5 years of experience managing and scaling evergreen funnels, with the ability to hit the ground running.Have 3-5 years of experience with paid ad management, including researching and defining target audiences, as well as creative direction for copy and design assets.Proven ability to track, measure and review data, digging into the numbers to come up with creative solutions that improve results and optimize conversions along each step of the funnel.Create clear roadmaps and strategic plans to execute on goals, backed by research and data.Love numbers and metrics and have an ability to translate those into tangible actions that improve results.Embody our brand standards and voice and can ensure all assets are aligned and consistent.Have 1-2 years of experience building, leading and managing a team and are excited about the idea of recruiting and growing your own team of employees and contractors to scale our existing evergreen funnel, while identifying opportunities for new ones.Skills, Abilities and Experience:You are super creative and love experimenting. You consistently bring new ideas and concepts to try, and have no ego if they don’t work.You are obsessed with iterating and testing daily to hit your KPIs, constantly looking at the small tweaks that can make big changes.You are a high output individual who is excited by the opportunity to increase AOV and scale and diversify ads to both increase revenue and decrease CAC.You identify potential new funnels and are familiar with every step of creation, including all marketing assets from acquisition to sale.You love all things online marketing – webinars, sales funnels, conversion optimization, analytics, paid ads – and are constantly staying on top of the latest trends in the industry.You’re not afraid to dig in and pinpoint blind spots, but you’re equally committed to zooming out and bringing big picture goals to life.Answers to the following questions via email:
Why do you think you are the best fit for this position?We are looking for someone to take a successful evergreen funnel and scale it, doubling the profitability and increasing lead generation at the same time. Give us 3 reasons why that is you.How did you learn about this position?A 3-minute video introduction. (We will not review videos longer than 3 minutes. Please ensure the video is viewable to anyone with the link.)If you’d like to be considered for this role please submit the following via email to jobs@amyporterfield.com:
Cover letter and PDF of your resumeAnswers to the following questions via email:Why do you think you are the best fit for this position?We are looking for someone to take a successful evergreen funnel and scale it, doubling the profitability and increasing lead generation at the same time. Give us 3 reasons why that is you.How did you learn about this position?Disclaimer:
All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). Continued employment remains on an “at-will” basis.
#J-18808-Ljbffr
If you consider cost per click and ROAS your playground…
If “try, test, and tweak” is your personal motto…
If you could play Mickey in Fantasia, waving your wand to bring every ad, email, and webpage together to create a beautiful, automated online marketing symphony…
We have a (magical) role for you.
The Senior Marketing Manager - Evergreen role owns all evergreen paid funnels, developing innovative marketing strategies to both increase profits and grow our email list – from ideation to execution. (A big, rewarding, exhilarating job!) They set clear goals, track and measure overall metrics for the funnels they manage, and optimize and pivot as needed. They love rolling up their sleeves, diving in to do the work, and believe there is always a way to figure it out. They can build and lead a small but nimble team to scale our evergreen funnels, while contributing to the overall Marketing team.
This is a remote, full-time position on our marketing team.
Duties and Responsibilities:The #1 responsibility of this role is to help us achieve the goal of increasing our ROAS collected and monthly net engaged subscribers from our existing evergreen funnel through paid channels. If you not only understood that sentence (#marketinglingo), but you’re inspired by this and excited to create a plan to make it happen, you’re perfect for the position.
Especially if you:
Have 3-5 years of experience managing and scaling evergreen funnels, with the ability to hit the ground running.Have 3-5 years of experience with paid ad management, including researching and defining target audiences, as well as creative direction for copy and design assets.Proven ability to track, measure and review data, digging into the numbers to come up with creative solutions that improve results and optimize conversions along each step of the funnel.Create clear roadmaps and strategic plans to execute on goals, backed by research and data.Love numbers and metrics and have an ability to translate those into tangible actions that improve results.Embody our brand standards and voice and can ensure all assets are aligned and consistent.Have 1-2 years of experience building, leading and managing a team and are excited about the idea of recruiting and growing your own team of employees and contractors to scale our existing evergreen funnel, while identifying opportunities for new ones.Skills, Abilities and Experience:You are super creative and love experimenting. You consistently bring new ideas and concepts to try, and have no ego if they don’t work.You are obsessed with iterating and testing daily to hit your KPIs, constantly looking at the small tweaks that can make big changes.You are a high output individual who is excited by the opportunity to increase AOV and scale and diversify ads to both increase revenue and decrease CAC.You identify potential new funnels and are familiar with every step of creation, including all marketing assets from acquisition to sale.You love all things online marketing – webinars, sales funnels, conversion optimization, analytics, paid ads – and are constantly staying on top of the latest trends in the industry.You’re not afraid to dig in and pinpoint blind spots, but you’re equally committed to zooming out and bringing big picture goals to life.Answers to the following questions via email:
Why do you think you are the best fit for this position?We are looking for someone to take a successful evergreen funnel and scale it, doubling the profitability and increasing lead generation at the same time. Give us 3 reasons why that is you.How did you learn about this position?A 3-minute video introduction. (We will not review videos longer than 3 minutes. Please ensure the video is viewable to anyone with the link.)If you’d like to be considered for this role please submit the following via email to jobs@amyporterfield.com:
Cover letter and PDF of your resumeAnswers to the following questions via email:Why do you think you are the best fit for this position?We are looking for someone to take a successful evergreen funnel and scale it, doubling the profitability and increasing lead generation at the same time. Give us 3 reasons why that is you.How did you learn about this position?Disclaimer:
All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). Continued employment remains on an “at-will” basis.
#J-18808-Ljbffr