Sipley the Best
Marketing Director
Sipley the Best, Winter Park, Florida, United States, 32792
Job Title:
Marketing DirectorReports To:
Executive DirectorFLSA Status:
ExemptPrepared By:
Wes Golon, Human Resources ManagerPrepared Date:
November 2023Approved By:
Lisa BarrApproved Date:
December 18, 2023SUMMARY
Our Marketing Director is a dependable team member who is passionate about our organization’s ability to deeply impact individuals, our communities, and our world. This individual is collaborative, highly competitive, and enthusiastic about advancing our organization while operating in a high-energy environment, using superb communication skills and professional ambition to manage the diverse and ever-evolving marketing, community development, outreach, and fundraising initiatives of Hope & Help. The role reports to and works closely with the executive director and is responsible for designing, implementing, and managing integrated development plans including, but not limited to, marketing, events, fundraisers, HIV/AIDS awareness activities, public relations/media correspondence, social media content publication, marketing/brand messaging, legacy giving, and annual education/giving campaigns.ESSENTIAL DUTIES AND RESPONSIBILITIES
Development and Marketing Department Management
Develops and manages the Development and Marketing Department budget to ensure conformity with agency requirements.Reports the Development and Marketing Department status to the Executive Director.Collaborates effectively with senior management team members in developing and implementing organization-wide policies and programs that will contribute to the overall success of the department.Brand Management, Communication, and Media Coverage
Responsible for all marketing initiatives, identifying potential sources of demand and articulating a strategy for branding, marketing, and public relations.Ensures the highest level of customer commitment and service through relationships and expansion.Treats every interaction as an opportunity to provide impeccable customer service.Nurtures relationships over the phone during both busy and slow seasons.Responsible for all public relations (PR) copy and marketing communications in conjunction with the Executive Director.Community Representation and Partnerships
Networks/partners with other HIV/AIDS resources agencies and local social service agencies to enhance awareness and services.Represents Hope & Help through various speaking engagements.Fundraising Strategy, Development, and Management
Creates, implements, manages, and supervises all aspects of fundraising for the organization.Implements an annual fundraising strategy, including quarterly activities and metrics.Oversees and implements fundraising strategies.Plans, coordinates, and supervises all aspects of annual fundraising events.Digital Marketing (Email, Social Media, and Content Marketing)
Plans and markets initiatives for a consistent message and increases Hope & Help’s brand awareness.Develops and manages Hope & Help’s online presence.Analyzes metrics to measure the effectiveness of campaigns and recommends changes.OTHER RESPONSIBILITIES
Performs other work-related duties and special projects as assigned.SUPERVISORY RESPONSIBILITIES
This position supervises those in the Marketing Department.QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.KNOWLEDGE AND SKILL OF:
Modern office practices, procedures, and equipment.Microsoft Office Suite.Adobe Creative Cloud.Concepts and principles of infectious diseases in adult HIV-positive patients.HIPAA laws.Strong professional and practical oral and written communication skills.Strong people skills.Strong strategic planning skills.Fundraising practices and activities.ABILITY TO:
Support the Mission and Vision of Hope & Help.Communicate effectively both orally and in writing.Organize and lead volunteers, staff, and community leaders.Plan and organize work.Work cooperatively with others.EDUCATION and EXPERIENCE
Bachelor’s degree in Communications, English, Public Relations, Marketing, Business, or related field and a minimum of three (3) years’ experience in development/fundraising activities, or a minimum of five (5) years experience in lieu of a Bachelor's degree.CERTIFICATES, LICENSES, and REGISTRATIONS
A valid Florida Driver’s License is required.PHYSICAL DEMANDS
The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
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Marketing DirectorReports To:
Executive DirectorFLSA Status:
ExemptPrepared By:
Wes Golon, Human Resources ManagerPrepared Date:
November 2023Approved By:
Lisa BarrApproved Date:
December 18, 2023SUMMARY
Our Marketing Director is a dependable team member who is passionate about our organization’s ability to deeply impact individuals, our communities, and our world. This individual is collaborative, highly competitive, and enthusiastic about advancing our organization while operating in a high-energy environment, using superb communication skills and professional ambition to manage the diverse and ever-evolving marketing, community development, outreach, and fundraising initiatives of Hope & Help. The role reports to and works closely with the executive director and is responsible for designing, implementing, and managing integrated development plans including, but not limited to, marketing, events, fundraisers, HIV/AIDS awareness activities, public relations/media correspondence, social media content publication, marketing/brand messaging, legacy giving, and annual education/giving campaigns.ESSENTIAL DUTIES AND RESPONSIBILITIES
Development and Marketing Department Management
Develops and manages the Development and Marketing Department budget to ensure conformity with agency requirements.Reports the Development and Marketing Department status to the Executive Director.Collaborates effectively with senior management team members in developing and implementing organization-wide policies and programs that will contribute to the overall success of the department.Brand Management, Communication, and Media Coverage
Responsible for all marketing initiatives, identifying potential sources of demand and articulating a strategy for branding, marketing, and public relations.Ensures the highest level of customer commitment and service through relationships and expansion.Treats every interaction as an opportunity to provide impeccable customer service.Nurtures relationships over the phone during both busy and slow seasons.Responsible for all public relations (PR) copy and marketing communications in conjunction with the Executive Director.Community Representation and Partnerships
Networks/partners with other HIV/AIDS resources agencies and local social service agencies to enhance awareness and services.Represents Hope & Help through various speaking engagements.Fundraising Strategy, Development, and Management
Creates, implements, manages, and supervises all aspects of fundraising for the organization.Implements an annual fundraising strategy, including quarterly activities and metrics.Oversees and implements fundraising strategies.Plans, coordinates, and supervises all aspects of annual fundraising events.Digital Marketing (Email, Social Media, and Content Marketing)
Plans and markets initiatives for a consistent message and increases Hope & Help’s brand awareness.Develops and manages Hope & Help’s online presence.Analyzes metrics to measure the effectiveness of campaigns and recommends changes.OTHER RESPONSIBILITIES
Performs other work-related duties and special projects as assigned.SUPERVISORY RESPONSIBILITIES
This position supervises those in the Marketing Department.QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.KNOWLEDGE AND SKILL OF:
Modern office practices, procedures, and equipment.Microsoft Office Suite.Adobe Creative Cloud.Concepts and principles of infectious diseases in adult HIV-positive patients.HIPAA laws.Strong professional and practical oral and written communication skills.Strong people skills.Strong strategic planning skills.Fundraising practices and activities.ABILITY TO:
Support the Mission and Vision of Hope & Help.Communicate effectively both orally and in writing.Organize and lead volunteers, staff, and community leaders.Plan and organize work.Work cooperatively with others.EDUCATION and EXPERIENCE
Bachelor’s degree in Communications, English, Public Relations, Marketing, Business, or related field and a minimum of three (3) years’ experience in development/fundraising activities, or a minimum of five (5) years experience in lieu of a Bachelor's degree.CERTIFICATES, LICENSES, and REGISTRATIONS
A valid Florida Driver’s License is required.PHYSICAL DEMANDS
The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
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