Tailored Brands
Director, Email & SMS Marketing
Tailored Brands, Dublin, California, United States, 94568
Tailored Brands, Inc.
is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of
Men’s Wearhouse, Jos. A. Bank, Men’s Wearhouse and Tux, and K&G Fashion.
Our Canadian stores are operated under the brand name of
Moores
in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement. We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.About the JobWe currently have an exciting opportunity for a Director, Email & SMS Marketing to join our Marketing team. This individual will lead retention and lifecycle marketing strategies that build customer relationships and increase customer activity in our stores and on our websites. The Director will lead and motivate a high-performing team responsible for our email and SMS channels. Execution in these channels includes marketing, triggered and lead-nurturing communication in support of our rental and retail business for our four banners.What You’ll Do | Key AccountabilitiesDevelop and execute strategies that maximize store and web traffic and drive revenue through retention and promotional marketing programs.Leverage data insights and analytics to define and build audience segmentation and direct marketing strategies.Develop journeys that align with our customer relationship objectives and enhance the customer experience.Develop email channel optimization capabilities and tactics to improve the efficiency and effectiveness of our customer communication.Design and implement testing strategies to understand customer behavior including deeper understanding of creative and messaging preferences and engagement drivers. Translate test results into future strategies.Define, build and manage plans and forecasts to deliver on business goals. Align channel budgets accordingly and continually monitor to optimize ROI.Collaborate closely with Marketing Strategy, Acquisition Media and CRM teams to align targeted customer strategies and communication as part of our integrated marketing efforts.Be the channel expert and monitor industry trends to identify new strategies, tools and vendors to help improve technologies and capabilities.Leverage automation tools across our site and marketing channels to improve customer relevance and campaign effectiveness.Improve processes to drive production efficiencies, streamline tasks and free up time for innovation and testing.Partner with our Marketing Technology team to define and implement enabling technologies.Manage team of direct reports, providing direction, coaching and overall support that align and inspire the team collectively to deliver on our business goals.What You’ll Bring | Skills & ExperienceBachelor's degree in Marketing, MBA preferred.12+ years of Customer Relationship Marketing, Direct Marketing, Email Marketing, or Ecommerce experience; retail experience preferred.Experience with Omni-Channel marketing.Experience with Customer Data Platforms (CDP) and Email Service Provider integration.Experience leveraging a cross-brand Loyalty platform across email and SMS preferred.Experience with leveraging personalization tools to drive increased conversion (Salesforce, Bluecore, Liveclicker, etc).Strong business acumen and the ability to synthesize and analyze data to identify trends and marketing opportunities.Strategic thinker with the ability to clearly articulate and implement a focused plan and to collaborate with teams.Strong leadership skills and experience working with C-level executives with the ability to influence, work collaboratively, and gain consensus across a large organization.Demonstrated ability to implement programs through effective use of communication skills in formal and informal settings.Energetic and inspirational team leader with direct reporting management experience in identifying, coaching and mentoring high performers.Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.Work Environment, Physical & Mental DemandsAbility to sit and work at a computer keyboard for extended periods of time.Ability to stoop, kneel, bend at the waist, and reach daily.Able to lift and move up to 25 pounds occasionally.Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment.Hours regularly 40 hours per week, as work dictates, in a hybrid work arrangement from our Dublin, California office.BenefitsThis role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go to mytbtotalrewards.com.Work-Life BalanceWe understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:Meeting-Free Fridays (encouraged) so you can catch up on work and self-development.Summer Fridays from Memorial Day to Labor Day so you can enjoy a head-start to the weekend.Holiday Early Departure to close out early the business day before a company observed holiday.The starting salary for this position is $176,400 – $200,000 and may increase to $240,000 depending on merit, length of service with the Company, and other factors. We take into consideration an individual’s skills, background, and experience in determining final salary. Other compensation may include a 20% Annual Incentive Plan (AIP) bonus paid out according to policy. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.Work Locations:
02098A Corporate Office 5601 Arnold Rd 2nd Floor Dublin 94568Job:
Marketing & AdvertisingOrganization:
Tailored Shared ServicesShift:
Day Job
#J-18808-Ljbffr
is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of
Men’s Wearhouse, Jos. A. Bank, Men’s Wearhouse and Tux, and K&G Fashion.
Our Canadian stores are operated under the brand name of
Moores
in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement. We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.About the JobWe currently have an exciting opportunity for a Director, Email & SMS Marketing to join our Marketing team. This individual will lead retention and lifecycle marketing strategies that build customer relationships and increase customer activity in our stores and on our websites. The Director will lead and motivate a high-performing team responsible for our email and SMS channels. Execution in these channels includes marketing, triggered and lead-nurturing communication in support of our rental and retail business for our four banners.What You’ll Do | Key AccountabilitiesDevelop and execute strategies that maximize store and web traffic and drive revenue through retention and promotional marketing programs.Leverage data insights and analytics to define and build audience segmentation and direct marketing strategies.Develop journeys that align with our customer relationship objectives and enhance the customer experience.Develop email channel optimization capabilities and tactics to improve the efficiency and effectiveness of our customer communication.Design and implement testing strategies to understand customer behavior including deeper understanding of creative and messaging preferences and engagement drivers. Translate test results into future strategies.Define, build and manage plans and forecasts to deliver on business goals. Align channel budgets accordingly and continually monitor to optimize ROI.Collaborate closely with Marketing Strategy, Acquisition Media and CRM teams to align targeted customer strategies and communication as part of our integrated marketing efforts.Be the channel expert and monitor industry trends to identify new strategies, tools and vendors to help improve technologies and capabilities.Leverage automation tools across our site and marketing channels to improve customer relevance and campaign effectiveness.Improve processes to drive production efficiencies, streamline tasks and free up time for innovation and testing.Partner with our Marketing Technology team to define and implement enabling technologies.Manage team of direct reports, providing direction, coaching and overall support that align and inspire the team collectively to deliver on our business goals.What You’ll Bring | Skills & ExperienceBachelor's degree in Marketing, MBA preferred.12+ years of Customer Relationship Marketing, Direct Marketing, Email Marketing, or Ecommerce experience; retail experience preferred.Experience with Omni-Channel marketing.Experience with Customer Data Platforms (CDP) and Email Service Provider integration.Experience leveraging a cross-brand Loyalty platform across email and SMS preferred.Experience with leveraging personalization tools to drive increased conversion (Salesforce, Bluecore, Liveclicker, etc).Strong business acumen and the ability to synthesize and analyze data to identify trends and marketing opportunities.Strategic thinker with the ability to clearly articulate and implement a focused plan and to collaborate with teams.Strong leadership skills and experience working with C-level executives with the ability to influence, work collaboratively, and gain consensus across a large organization.Demonstrated ability to implement programs through effective use of communication skills in formal and informal settings.Energetic and inspirational team leader with direct reporting management experience in identifying, coaching and mentoring high performers.Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.Work Environment, Physical & Mental DemandsAbility to sit and work at a computer keyboard for extended periods of time.Ability to stoop, kneel, bend at the waist, and reach daily.Able to lift and move up to 25 pounds occasionally.Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment.Hours regularly 40 hours per week, as work dictates, in a hybrid work arrangement from our Dublin, California office.BenefitsThis role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go to mytbtotalrewards.com.Work-Life BalanceWe understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:Meeting-Free Fridays (encouraged) so you can catch up on work and self-development.Summer Fridays from Memorial Day to Labor Day so you can enjoy a head-start to the weekend.Holiday Early Departure to close out early the business day before a company observed holiday.The starting salary for this position is $176,400 – $200,000 and may increase to $240,000 depending on merit, length of service with the Company, and other factors. We take into consideration an individual’s skills, background, and experience in determining final salary. Other compensation may include a 20% Annual Incentive Plan (AIP) bonus paid out according to policy. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.Work Locations:
02098A Corporate Office 5601 Arnold Rd 2nd Floor Dublin 94568Job:
Marketing & AdvertisingOrganization:
Tailored Shared ServicesShift:
Day Job
#J-18808-Ljbffr