Senior Director, US Dairy Marketing

At Elanco (NYSE: ELAN) – it all starts with animals!As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.Your Role: Senior Director, US Dairy MarketingThe US Dairy Marketing Director is a key leader within the US Farm Animal Marketing Team responsible to lead, develop and drive all aspects of Dairy business strategy including disease state, category and brand management to achieve business goals. The US Dairy Marketing Director has a deep understanding of the market, competition and most important the key insights of our target customers which enables Elanco to achieve our business goals and create a new market space.This leader is also responsible for contributing to the overall development of our marketing capabilities by leading and developing teams, process and advocating for the marketing efforts. The leader is a key business partner with the US Dairy Business Unit Leaders and is a standing member of the US Dairy Lead Team.Your Responsibilities:Business OwnershipManages P&L for dairy brandsDevelops and consolidates Business Plan, ensures delivery of revenue and profit annuallyOwnership of product forecast, brand plans, cycle plans, lifecycle management of the dairy portfolio (product, price, placement, promotion).Identifies R&D and business opportunities aligned with strategic objectives and influences across the organization to ensure optimal executionStrategy Development & ExecutionDevelops and executes a strong dairy strategy that leverages customer insights and needs ensuring strategic focus for the portfolio is clearly established and that brand positioning, communication and execution align and support sales and profit goals.Partner with technical, sales and channel leadership to ensure clear alignment to short- and long-term business strategy.Initiate and partner to drive product lifecycle evolutions and new product innovation on behalf of the US Dairy Business.Brand DevelopmentDevelop the brand strategy, ensuring clear and effective positioning and overseeing execution of marketing campaigns by working cross functionallyDetermines messaging, proof points and evidence for key stakeholders (producers, vets, nutritionists, etc.)Technical or Scientific Understanding—Understands technical and scientific context and can translate complex information into simple brand messages.Insights and AnalyticsGenerates insights to inform strategies and business plansInsights expertise—understands business questions that will drive what research to do and works with business partners to action research or other data collectionComfortable in reading, interpreting and analyzing research and other reports and translating this data into meaningful insights for customersMarketing ExecutionBrand Strategy Implementation—Leads production and validation of key campaigns and collaborates across the US Dairy business to execute.Ad agency Management- capable of day to day agency management and Marketing Mix (Media planning)Communicate effectively with the field sales organization to understand needs and optimize implementation of marketing tactics.At least 20% of time should be directly connected to Elanco customersEstablish a presence and influence with external stakeholders, key influencers, and opinion leaders within the industry.Managerial/ CulturalTeam Management- Recruiting, hiring, training, coaching, evaluating performance, and defining and assigning responsibilities – leveraging diversityTalent Development - Leads and develops the marketers by creating an engaging environment by building a strong marketing culture that balances both meeting employee development and strategic business needs.What You Need to Succeed (minimum qualifications):Degree level either life science or business qualification. MBA or professional marketing qualification desirable7+ years marketing experienceStrong knowledge industry (preferably 5+ years of direct involvement with the industry)What will give you a competitive edge (preferred qualifications):Knowledgeable of marketing capabilities and competencies with a

focus on and understanding of the customerExperience in managing marketing personnel and/or experience in building effective teamsPositive attitude and fits well with Elanco Cultural PillarsInquisitive. Self-starting. Results oriented.Able to deal with ambiguity in order to provide directional recommendations and outcomes.Proven ability to work successfully across levels, functions, demonstrating influence without authorityDemonstrated record of achievement in marketing (strategy, execution, leadership)Demonstrated ability to coach and develop a team.Experience of working in marketing teams and strategic marketing skillsDemonstrated ability to manage complex project, set priorities and manage work of a team toward those priorities.Strong attention to detail, commitment to excellence, and drive to achieve positive results.Strong business, analytical and presentation skillsAbility to set priorities and manage multiple tasksExcellent planning and leadership skillsStrong Communication skills: verbal, written, & executive presencePassion for animal health is essentialAdditional Information:Location: Global Elanco Headquarters - Greenfield, IN - Hybrid Work EnvironmentElanco Benefits and Perks:Multiple relocation packagesTwo weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)8-week parental leave9 Employee Resource GroupsAnnual bonus offeringFlexible work arrangementsUp to 6% 401K matchingElanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

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