Nuveen
VP, Public Product Marketing, Municipals
Nuveen, New York, New York, us, 10261
VP of Public Product Positioning for Municipals
The VP of Public Product Positioning for Municipals works alongside the MD of Public Product Positioning, and the respective Heads of Client Marketing, to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities. This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for municipal fixed income globally. This role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage, and measure the effectiveness of marketing activity in order to best position Nuveen for growth.
Product marketing supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally to provide an integrated marketing approach. The position requires very close collaboration with members of product, client portfolio management and investments, and the individual will directly support efforts to raise awareness of our products and meaningfully grow and retain assets.
Key Responsibilities and Duties
Develops and leads product-specific marketing plans and creates content across municipal sectors, including investment grade and high yield municipals
As a marketing lead and subject matter expert, oversees the creation and production of municipal fixed income marketing collateral and product content that is aligned with business strategy and objectives
Partners with key stakeholders across product, investments, global client group and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution
Develops and implements comprehensive marketing plans for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms
Drives development and execution of integrated municipal product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally
Collaborates with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources
Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content
Works with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval
Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate
Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality
Educational Requirements
University (Degree) Preferred
Work Experience
5+ Years Required; 7+ Years Preferred
Physical Requirements
Physical Requirements: Sedentary Work
Career Level
9IC
Required Qualifications
5+ years of asset management experience, with background in fixed income
Preferred Qualifications
7+ years of asset management experience, with background in fixed income
7+ years of related asset management experience, with history of success in marketing investment products designed for income
Knowledge of fixed income markets and public products
Experience in writing clear, compelling and compliant marketing messaging
Proven relationship management experience
Experience working with institutional investors and wealth audiences, sales, investment teams, plus knowledge of sales process
Established credentials in leading the development and implementation of effective campaigns and communications programs
Demonstrated track record of managing multiple projects from beginning to end
Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, MarTech workflow tools
Series 7 a plus
#LI-VM1
Related Skills
Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen
Anticipated Posting End Date:
2024-09-06
Base Pay Range: $160,000/yr. - $210,000/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
Company Overview
Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .
For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .
For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .
For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .
Nondiscrimination & Equal Opportunity Employment
TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.
EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088_EEOC_KnowYourRights-1688394514088.pdf)
Pay Transparency
Philadelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)
The VP of Public Product Positioning for Municipals works alongside the MD of Public Product Positioning, and the respective Heads of Client Marketing, to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities. This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for municipal fixed income globally. This role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage, and measure the effectiveness of marketing activity in order to best position Nuveen for growth.
Product marketing supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally to provide an integrated marketing approach. The position requires very close collaboration with members of product, client portfolio management and investments, and the individual will directly support efforts to raise awareness of our products and meaningfully grow and retain assets.
Key Responsibilities and Duties
Develops and leads product-specific marketing plans and creates content across municipal sectors, including investment grade and high yield municipals
As a marketing lead and subject matter expert, oversees the creation and production of municipal fixed income marketing collateral and product content that is aligned with business strategy and objectives
Partners with key stakeholders across product, investments, global client group and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution
Develops and implements comprehensive marketing plans for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms
Drives development and execution of integrated municipal product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally
Collaborates with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources
Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content
Works with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval
Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate
Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality
Educational Requirements
University (Degree) Preferred
Work Experience
5+ Years Required; 7+ Years Preferred
Physical Requirements
Physical Requirements: Sedentary Work
Career Level
9IC
Required Qualifications
5+ years of asset management experience, with background in fixed income
Preferred Qualifications
7+ years of asset management experience, with background in fixed income
7+ years of related asset management experience, with history of success in marketing investment products designed for income
Knowledge of fixed income markets and public products
Experience in writing clear, compelling and compliant marketing messaging
Proven relationship management experience
Experience working with institutional investors and wealth audiences, sales, investment teams, plus knowledge of sales process
Established credentials in leading the development and implementation of effective campaigns and communications programs
Demonstrated track record of managing multiple projects from beginning to end
Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, MarTech workflow tools
Series 7 a plus
#LI-VM1
Related Skills
Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen
Anticipated Posting End Date:
2024-09-06
Base Pay Range: $160,000/yr. - $210,000/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
Company Overview
Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .
For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .
For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .
For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .
Nondiscrimination & Equal Opportunity Employment
TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.
EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088_EEOC_KnowYourRights-1688394514088.pdf)
Pay Transparency
Philadelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)