Trustmark
Marketing Manager (Hybrid)
Trustmark, Lake Forest, Illinois, United States, 60045
Trustmark’s mission is to improve wellbeing – for everyone. It is a mission grounded in a belief in equality and born from our caring culture. It is a culture we can only realize by building trust. Trust established by ensuring associates feel respected, valued and heard. At Trustmark, you’ll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture of diversity and inclusion where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves. At Trustmark, we have a commitment to welcoming people, no matter their background, identity or experience, to a workplace where they feel safe being their whole, authentic selves. A workplace made up of diverse, empowered individuals that allows ideas to thrive and enables us to bring the best to our colleagues, clients and communities.
Responsible for building strategic marketing solutions and managing the develop of essential materials that drive enrollment participation and engagement across our products.
Business-to-Consumer go-to-market enrollment strategy, Broker/Enroller Training, and execution
Collaborate across the consumer marketing team, marketing team, Implementation team and Sales team to develop and execute direct-to-consumer promotional strategies and plans that drive enrollment participation and product training.
Use critical thinking skills and product knowledge to translate underwriting offer summaries into content deliverables, working with a team of designers and content creators to create print and digital assets
Proactively project manage customized case campaigns and oversee the deployment of a comprehensive toolkit of turnkey campaigns for smaller, less strategic cases.
Custom Client Content Development
Consult with Sales and Implementation Managers as a marketing consultant to optimize enrollment campaigns, navigating them through considerations, including best practices.
Manage marketing requests, in collaboration with the appropriate partners and stakeholders, to develop and deploy required campaign content.
Partner with the Marketing Director to manage and complete strategic initiatives, manage, and complete enrollment campaigns, manage, and oversee the completion of key materials, while working closely to manage timelines and capacity.
Monitor and measure outcomes to make data-driven recommendations to improve performance.
Work to continually improve processes, efficiency, and accuracy of enrollment materials.
Develop and maintain monthly operational reports and marketing production trend data
Keep a pulse on the industry and stay current on trends
Other duties as assigned.
Minimum Requirements
Bachelor’s Degree in marketing, communications, or related field.
3-5 years of marketing-related experience, or combination of education and experience.
Strategic problem solver and active listener, able to think critically to identify needs, gaps and recommend solutions.
Proven creator and writer (with keen attention to detail) of engaging, market-relevant, accurate marketing content.
Independent self-starter as well as a team-oriented partner who works effectively with others toward a common goal.
Communicator, written, verbal and interpersonal, skilled at building and maintaining effective relationships with internal partners, stakeholders, and clients.
Multi-tasker able to effectively work on several client projects concurrently while demonstrating strategic planning, prioritization, and organizational skills.
Deadline-driven producer who thrives in a fast-paced environment.
Experienced and proficient user of Microsoft Office applications, including Word, Excel, Access, Power Point and Outlook.
Preferred
Project management experience
Insurance industry background
Training and presentations experience
Brand: Trustmark
Come join a team at Trustmark that will not only utilize your current skills but will enhance them as well. Trustmark benefits include health/dental/vision, life insurance, FSA and HSA, 401(k) plan, Employee Assistant Program, Back-up Care for Children, Adults and Elders and many health and wellness initiatives. We also offer a Wellness program that enables employees to participate in health initiatives to reduce their insurance premiums.
For the fourth consecutive year we were selected as a Top Workplace by the Chicago Tribune.
The award is based exclusively on Trustmark associate responses to an anonymous survey. The survey measured 15 key drivers of engaged cultures that are critical to the success of an organization.
All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, sexual identity, age, veteran or disability.
Join a passionate and purpose-driven team of colleagues who contribute to Trustmark’s mission of helping people increase wellbeing through better health and greater financial security. At Trustmark, you’ll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves.
Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.
When you join Trustmark, you become part of an organization that makes a positive difference in people’s lives. You will play a vital role in delivering on our mission of helping people increase wellbeing through better health and greater financial security. Our customers tell us they simply appreciate the personal attention and knowledgeable service. Others tell us we’ve changed their lives.
At Trustmark, you’ll be part of a close-knit team. You’ll enjoy abundant opportunities to grow your career. That’s why so many of our associates stay at Trustmark and thrive. Trustmark benefits from more than 100 years of experience but pairs that rich history with a palpable sense of optimism, growth and excitement for what’s ahead – and beyond. This is a place where associates bring their whole selves to work each day. A place where you can be yourself. Whatever your beyond is, you can achieve it at Trustmark.
Responsible for building strategic marketing solutions and managing the develop of essential materials that drive enrollment participation and engagement across our products.
Business-to-Consumer go-to-market enrollment strategy, Broker/Enroller Training, and execution
Collaborate across the consumer marketing team, marketing team, Implementation team and Sales team to develop and execute direct-to-consumer promotional strategies and plans that drive enrollment participation and product training.
Use critical thinking skills and product knowledge to translate underwriting offer summaries into content deliverables, working with a team of designers and content creators to create print and digital assets
Proactively project manage customized case campaigns and oversee the deployment of a comprehensive toolkit of turnkey campaigns for smaller, less strategic cases.
Custom Client Content Development
Consult with Sales and Implementation Managers as a marketing consultant to optimize enrollment campaigns, navigating them through considerations, including best practices.
Manage marketing requests, in collaboration with the appropriate partners and stakeholders, to develop and deploy required campaign content.
Partner with the Marketing Director to manage and complete strategic initiatives, manage, and complete enrollment campaigns, manage, and oversee the completion of key materials, while working closely to manage timelines and capacity.
Monitor and measure outcomes to make data-driven recommendations to improve performance.
Work to continually improve processes, efficiency, and accuracy of enrollment materials.
Develop and maintain monthly operational reports and marketing production trend data
Keep a pulse on the industry and stay current on trends
Other duties as assigned.
Minimum Requirements
Bachelor’s Degree in marketing, communications, or related field.
3-5 years of marketing-related experience, or combination of education and experience.
Strategic problem solver and active listener, able to think critically to identify needs, gaps and recommend solutions.
Proven creator and writer (with keen attention to detail) of engaging, market-relevant, accurate marketing content.
Independent self-starter as well as a team-oriented partner who works effectively with others toward a common goal.
Communicator, written, verbal and interpersonal, skilled at building and maintaining effective relationships with internal partners, stakeholders, and clients.
Multi-tasker able to effectively work on several client projects concurrently while demonstrating strategic planning, prioritization, and organizational skills.
Deadline-driven producer who thrives in a fast-paced environment.
Experienced and proficient user of Microsoft Office applications, including Word, Excel, Access, Power Point and Outlook.
Preferred
Project management experience
Insurance industry background
Training and presentations experience
Brand: Trustmark
Come join a team at Trustmark that will not only utilize your current skills but will enhance them as well. Trustmark benefits include health/dental/vision, life insurance, FSA and HSA, 401(k) plan, Employee Assistant Program, Back-up Care for Children, Adults and Elders and many health and wellness initiatives. We also offer a Wellness program that enables employees to participate in health initiatives to reduce their insurance premiums.
For the fourth consecutive year we were selected as a Top Workplace by the Chicago Tribune.
The award is based exclusively on Trustmark associate responses to an anonymous survey. The survey measured 15 key drivers of engaged cultures that are critical to the success of an organization.
All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, sexual identity, age, veteran or disability.
Join a passionate and purpose-driven team of colleagues who contribute to Trustmark’s mission of helping people increase wellbeing through better health and greater financial security. At Trustmark, you’ll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves.
Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.
When you join Trustmark, you become part of an organization that makes a positive difference in people’s lives. You will play a vital role in delivering on our mission of helping people increase wellbeing through better health and greater financial security. Our customers tell us they simply appreciate the personal attention and knowledgeable service. Others tell us we’ve changed their lives.
At Trustmark, you’ll be part of a close-knit team. You’ll enjoy abundant opportunities to grow your career. That’s why so many of our associates stay at Trustmark and thrive. Trustmark benefits from more than 100 years of experience but pairs that rich history with a palpable sense of optimism, growth and excitement for what’s ahead – and beyond. This is a place where associates bring their whole selves to work each day. A place where you can be yourself. Whatever your beyond is, you can achieve it at Trustmark.