Xcel Energy
Senior Manager, Content Marketing
Xcel Energy, Minneapolis, Minnesota, United States, 55400
Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.
About the Job:
The Senior Manager, Content Manager leads the development and execution of our brand's newsroom and storytelling operations, including the development of video, digital, and social content to advance the Xcel Energy brand. This role is a dynamic leader with a strong background in brand storytelling, including developing and executing video, digital, and social content to reach distinct audiences. This leader understands how content flows and connects across all marketing platforms to enhance brand awareness and build brand trust. The Senior Manager leads a team that collaborates with others to develop content campaigns, get hands on with execution and production, and optimize plans based on data and analytics.
Key Responsibilities:
Lead the strategic development and execution of Xcel Energy’s corporate storytelling and brand content strategy.
Lead the creation of engaging brand content for distribution through corporate digital channels, including website, social media, advertising, and email
Lead the content "newsroom" operations, including overseeing content calendar and brand strategy alignment across all channels
Lead and develop team of writers, videographers and operations professionals.
Analyze performance metrics and provide actionable insights to improve content effectiveness
Stay current on content development trends, best practices, production techniques, and emerging technologies in digital marketing and content creation, including generative AI
Maintain highly collaborative and productive relationships with internal colleagues, external agencies and sponsorship partners
Ensure on time and on budget execution of projects
Build and manage a team of creative content specialists
Minimum Qualifications:
Bachelor's degree in Marketing, Communications, or related field
7+ years of experience in content marketing, production, or related marketing roles
Proven ability to develop and execute successful content marketing strategies
Proven ability to lead and develop teams.
Strong understanding of content distribution across marketing channels
Excellent writing, editing, and storytelling skills
Data-driven mindset with experience in analytics and performance tracking
Experience managing production and/or campaign budgets
Strong project management and organizational skills
Ability to work collaboratively in a fast-paced environment
Experience managing teams or external agencies
Preferred Qualifications:
Advanced degree in Marketing, Communications, Journalism or MBA
Past leadership of a corporate newsroom and/or editorial newsroom
Familiarity with paid social advertising and influencer marketing
As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com .
Non-Bargaining
The anticipated starting base pay for this position is: $105,600.00 to $172,000.00 per year
This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave
Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.
Deadline to Apply: 09/27/24
EEO is the Law | EEO is the Law Supplement | Pay Transparency Nondiscrimination | Equal Opportunity Policy (PDF) | Employee Rights (PDF)
ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
About the Job:
The Senior Manager, Content Manager leads the development and execution of our brand's newsroom and storytelling operations, including the development of video, digital, and social content to advance the Xcel Energy brand. This role is a dynamic leader with a strong background in brand storytelling, including developing and executing video, digital, and social content to reach distinct audiences. This leader understands how content flows and connects across all marketing platforms to enhance brand awareness and build brand trust. The Senior Manager leads a team that collaborates with others to develop content campaigns, get hands on with execution and production, and optimize plans based on data and analytics.
Key Responsibilities:
Lead the strategic development and execution of Xcel Energy’s corporate storytelling and brand content strategy.
Lead the creation of engaging brand content for distribution through corporate digital channels, including website, social media, advertising, and email
Lead the content "newsroom" operations, including overseeing content calendar and brand strategy alignment across all channels
Lead and develop team of writers, videographers and operations professionals.
Analyze performance metrics and provide actionable insights to improve content effectiveness
Stay current on content development trends, best practices, production techniques, and emerging technologies in digital marketing and content creation, including generative AI
Maintain highly collaborative and productive relationships with internal colleagues, external agencies and sponsorship partners
Ensure on time and on budget execution of projects
Build and manage a team of creative content specialists
Minimum Qualifications:
Bachelor's degree in Marketing, Communications, or related field
7+ years of experience in content marketing, production, or related marketing roles
Proven ability to develop and execute successful content marketing strategies
Proven ability to lead and develop teams.
Strong understanding of content distribution across marketing channels
Excellent writing, editing, and storytelling skills
Data-driven mindset with experience in analytics and performance tracking
Experience managing production and/or campaign budgets
Strong project management and organizational skills
Ability to work collaboratively in a fast-paced environment
Experience managing teams or external agencies
Preferred Qualifications:
Advanced degree in Marketing, Communications, Journalism or MBA
Past leadership of a corporate newsroom and/or editorial newsroom
Familiarity with paid social advertising and influencer marketing
As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com .
Non-Bargaining
The anticipated starting base pay for this position is: $105,600.00 to $172,000.00 per year
This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave
Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.
Deadline to Apply: 09/27/24
EEO is the Law | EEO is the Law Supplement | Pay Transparency Nondiscrimination | Equal Opportunity Policy (PDF) | Employee Rights (PDF)
ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.