Thermo Fisher Scientific
Sr Marketing Manager
Thermo Fisher Scientific, Pleasanton, California, United States, 94566
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Discover Impactful Work
The Semiconductor Business Unit provides solutions for customers in pathfinding, yield learning, and failure analysis of semiconductor processes and manufacturing. As a member of this team, you will work with customers on the forefront of semiconductor innovation as they develop and characterize the processes that will lead to the technologies of tomorrow.
A Day in the Life
Work at both the strategic and tactical levels to shape overall marketing strategy, identify new customer engagement opportunities, measure and optimize campaigns, develop new tactics, and solve problems.
Develop and deliver marketing strategies, tactics, and results that align with program, product, and business goals.
Drive demand generation and generate high-quality marketing qualified leads for the sales development team by driving tactical marketing plans for new and existing portfolio products and market segments.
Monitor targets and dashboards to measure the efficiency of marketing activities, regularly report on metrics, and adjust tactics to improve performance.
Handle marketing activities within the agreed budget, including budget accruals, while collaborating with the finance team.
Serve as the main point of contact between the Semiconductor BU marketing and Divisional Marketing teams, coordinating projects, ensuring the quality of tactics, and facilitating effective communication.
Lead annual marketing planning and execution processes.
Develop and implement internal marketing programs to raise awareness and provide easy access to up-to-date content and collateral for the sales and BU teams.
Keys to Success
Education
Bachelor’s degree in marketing, engineering or related field.
Experience
3+ years employment experience developing and driving marketing plans, preferably for scientific research products.
Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.
Knowledge, Skills and Abilities
Ability to translate technical content into easy-to-understand customer facing language.
Knowledge of the following key proficiencies: semiconductor market and capital equipment knowledge, multi-channel lead generation, channels-to-market, segmentation, demand/lead generation strategies, value proposition, content strategy/marketing, and marketing program development and execution
Communication, analytical, project management and planning skills.
Ability to handle complexity of product lines with distinct go to market strategies.
Collaborative approach to developing and sharing strategy, tactics, and analytics. A strong record of building alignment in cross-functional teams.
Strong problem-solving, analytical and execution skills.
Travel up to 25% may be required.
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
Compensation and Benefits
The salary range estimated for this position based in Oregon is $118,100.00–$170,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Discover Impactful Work
The Semiconductor Business Unit provides solutions for customers in pathfinding, yield learning, and failure analysis of semiconductor processes and manufacturing. As a member of this team, you will work with customers on the forefront of semiconductor innovation as they develop and characterize the processes that will lead to the technologies of tomorrow.
A Day in the Life
Work at both the strategic and tactical levels to shape overall marketing strategy, identify new customer engagement opportunities, measure and optimize campaigns, develop new tactics, and solve problems.
Develop and deliver marketing strategies, tactics, and results that align with program, product, and business goals.
Drive demand generation and generate high-quality marketing qualified leads for the sales development team by driving tactical marketing plans for new and existing portfolio products and market segments.
Monitor targets and dashboards to measure the efficiency of marketing activities, regularly report on metrics, and adjust tactics to improve performance.
Handle marketing activities within the agreed budget, including budget accruals, while collaborating with the finance team.
Serve as the main point of contact between the Semiconductor BU marketing and Divisional Marketing teams, coordinating projects, ensuring the quality of tactics, and facilitating effective communication.
Lead annual marketing planning and execution processes.
Develop and implement internal marketing programs to raise awareness and provide easy access to up-to-date content and collateral for the sales and BU teams.
Keys to Success
Education
Bachelor’s degree in marketing, engineering or related field.
Experience
3+ years employment experience developing and driving marketing plans, preferably for scientific research products.
Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.
Knowledge, Skills and Abilities
Ability to translate technical content into easy-to-understand customer facing language.
Knowledge of the following key proficiencies: semiconductor market and capital equipment knowledge, multi-channel lead generation, channels-to-market, segmentation, demand/lead generation strategies, value proposition, content strategy/marketing, and marketing program development and execution
Communication, analytical, project management and planning skills.
Ability to handle complexity of product lines with distinct go to market strategies.
Collaborative approach to developing and sharing strategy, tactics, and analytics. A strong record of building alignment in cross-functional teams.
Strong problem-solving, analytical and execution skills.
Travel up to 25% may be required.
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
Compensation and Benefits
The salary range estimated for this position based in Oregon is $118,100.00–$170,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.