commercetools, Inc.
Account-Based Marketing Manager - North America
commercetools, Inc., Durham, North Carolina, United States, 27703
Our Guiding Stars are the values at the heart of our organization that drive everything we do. We are committed to creating meaningful change not only in our industry but also in the communities we engage with. If our Guiding Stars resonate with you, we encourage you to consider joining our team.
Drive Results : We think big, work smart, and execute fast to transform the future of commerceCultivate Belonging : We welcome diverse backgrounds and experiences, driving positive change through inclusion and teamworkChampion Customers:
We go the extra mile for our customers to help them unlock their full potentialAdapt Boldly : We're curious and innovative, we take risks and grow from our failuresThe Opportunity:
As our Account-Based Marketing Manager, you will run account-based marketing (ABM) programs to support pipeline generation and deal acceleration for target accounts. By collaborating closely with Sales, Marketing, Business Development, and Partner teams, you will orchestrate impactful account-based marketing initiatives tailored to attract and engage enterprise-level customers globally.
Your Mission:
Collaborate closely with Marketing and Sales teams to design and execute ABM strategiesEnhance awareness and generate qualified opportunities with renowned global brandsIdentify top accounts and their decision makers and key contacts, leveraging insights from firmographics, technographic, and intent dataUse data analysis to inform strategies that effectively engage and support prospects and customers, crafting personalized and integrated marketing campaignsDevelop customized content for target accounts (i.e., spanning website landing pages, emails, social content, paid media, etc.)Plan, execute, and monitor performance results for multiple customer acquisition channels and life cycle campaigns, continuously refining strategies based on insightsProvide regular updates on industry trends, company developments, and contacts to regional Account Development and Sales teams, identifying potential selling opportunitiesReporting: implement the right reports and dashboards to monitor progress on all ABM motionsIdentify and implement the tools and processes needed to be successfulWhat you need to succeed:
3+ years of demand generation marketing with 1-3 years of experience running ABM campaignsExperience executing an ABM strategy for enterprise-level accounts in North AmericaExpertise in measuring and optimizing the effectiveness and quantifiable value of ABM campaignsUnderstanding of audience segmentationExperience working with sales, marketing and other GTM teams on ABM programsAbility to navigate between strategy and execution. Goal-focused, self-motivated, detail-oriented, and organized, with strong multitasking abilities. Excellent written, verbal, and presentation skillsExperience using Salesforce and HubSpotNice to have:
Bachelor's degree in marketing, communications, business management, or a related fieldExperience in B2B SaaS or e-commerceExperience using a CRM and ZoomInfoExperience with 6sense
We care about your growth and well-being
Competitive Compensation Package:
Generous compensation structure consisting of salary, a competitive stock option package, and various benefits and perks
Workation:
Work up to 60 days per year in a country different from your home country
Learning & Development Budget
Academy:
Regular training sessions, access to Coursera and Babbel training courses
Our Benefits:
Check them out by office here
Flexibility:
Morning person or night owl? We believe in outcome and motivated employees
Mindset & Growth:
A diverse workplace with an open, international culture, and learning environment
Come grow with us!
We are all different and that is what makes us stronger! We hire great people from a
wide variety of backgrounds , not just because it's the right thing to do, but because it makes our company better.
commercetools celebrates being a
diverse environment
and is proud to be an
equal
opportunity
employer . If your professional profile aligns with our specific hiring requirements and Guiding Stars, we encourage you to apply. We will assess your competencies, future potential, approach to learning and self-development and passion, and not your age, color, national origin, religion, gender, gender identity or expression, sexual orientation, familial status, genetics, or disability.
US Pay Range
$88,000-$105,000 USD
Drive Results : We think big, work smart, and execute fast to transform the future of commerceCultivate Belonging : We welcome diverse backgrounds and experiences, driving positive change through inclusion and teamworkChampion Customers:
We go the extra mile for our customers to help them unlock their full potentialAdapt Boldly : We're curious and innovative, we take risks and grow from our failuresThe Opportunity:
As our Account-Based Marketing Manager, you will run account-based marketing (ABM) programs to support pipeline generation and deal acceleration for target accounts. By collaborating closely with Sales, Marketing, Business Development, and Partner teams, you will orchestrate impactful account-based marketing initiatives tailored to attract and engage enterprise-level customers globally.
Your Mission:
Collaborate closely with Marketing and Sales teams to design and execute ABM strategiesEnhance awareness and generate qualified opportunities with renowned global brandsIdentify top accounts and their decision makers and key contacts, leveraging insights from firmographics, technographic, and intent dataUse data analysis to inform strategies that effectively engage and support prospects and customers, crafting personalized and integrated marketing campaignsDevelop customized content for target accounts (i.e., spanning website landing pages, emails, social content, paid media, etc.)Plan, execute, and monitor performance results for multiple customer acquisition channels and life cycle campaigns, continuously refining strategies based on insightsProvide regular updates on industry trends, company developments, and contacts to regional Account Development and Sales teams, identifying potential selling opportunitiesReporting: implement the right reports and dashboards to monitor progress on all ABM motionsIdentify and implement the tools and processes needed to be successfulWhat you need to succeed:
3+ years of demand generation marketing with 1-3 years of experience running ABM campaignsExperience executing an ABM strategy for enterprise-level accounts in North AmericaExpertise in measuring and optimizing the effectiveness and quantifiable value of ABM campaignsUnderstanding of audience segmentationExperience working with sales, marketing and other GTM teams on ABM programsAbility to navigate between strategy and execution. Goal-focused, self-motivated, detail-oriented, and organized, with strong multitasking abilities. Excellent written, verbal, and presentation skillsExperience using Salesforce and HubSpotNice to have:
Bachelor's degree in marketing, communications, business management, or a related fieldExperience in B2B SaaS or e-commerceExperience using a CRM and ZoomInfoExperience with 6sense
We care about your growth and well-being
Competitive Compensation Package:
Generous compensation structure consisting of salary, a competitive stock option package, and various benefits and perks
Workation:
Work up to 60 days per year in a country different from your home country
Learning & Development Budget
Academy:
Regular training sessions, access to Coursera and Babbel training courses
Our Benefits:
Check them out by office here
Flexibility:
Morning person or night owl? We believe in outcome and motivated employees
Mindset & Growth:
A diverse workplace with an open, international culture, and learning environment
Come grow with us!
We are all different and that is what makes us stronger! We hire great people from a
wide variety of backgrounds , not just because it's the right thing to do, but because it makes our company better.
commercetools celebrates being a
diverse environment
and is proud to be an
equal
opportunity
employer . If your professional profile aligns with our specific hiring requirements and Guiding Stars, we encourage you to apply. We will assess your competencies, future potential, approach to learning and self-development and passion, and not your age, color, national origin, religion, gender, gender identity or expression, sexual orientation, familial status, genetics, or disability.
US Pay Range
$88,000-$105,000 USD