Lehigh Valley Hospital
Web Communications Analytics & SEO Specialist
Lehigh Valley Hospital, Allentown, Pennsylvania, United States, 18103
Join a team that delivers excellence.Lehigh Valley Health Network (LVHN) is home to nearly 23,000 colleagues who make up our talented, vibrant and diverse workforce.Join our team and experience firsthand what it's like to be part of a health care organization that's nationally recognized, forward-thinking and offers plenty of opportunity to do great work.Imagine a career at one of the nation's most advanced health networks.
Be part of an exceptional health care experience. Join the inspired, passionate team at Lehigh Valley Health Network, a nationally recognized, forward-thinking organization offering plenty of opportunity to do great work.
LVHN has been ranked among the "Best Hospitals" by U.S. News & World Report for 23 consecutive years. We're a Magnet(tm) Hospital, having been honored five times with the American Nurses Credentialing Center's prestigious distinction for nursing excellence and quality patient outcomes in our Lehigh Valley region. Finally, Lehigh Valley Hospital - Cedar Crest, Lehigh Valley Hospital - Muhlenberg, Lehigh Valley Hospital- Hazleton, and Lehigh Valley Hospital - Pocono each received an 'A' grade on the Hospital Safety Grade from The Leapfrog Group in 2020, the highest grade in patient safety. These recognitions highlight LVHN's commitment to teamwork, compassion, and technology with an unrelenting focus on delivering the best health care possible every day.
Whether you're considering your next career move or your first, you should consider Lehigh Valley Health Network.Summary
Serves as a content producer, analyst and SEO specialist for LVHN's external websites (e.g. LVHN.org, MyLVHN.org and more) and mobile strategy. Oversees relevant vendors and freelance relations for various web projects and assures quality.
Job DutiesAnalyzes web data, prepares and presents comprehensive reports, and implements strategies based on analytical findings.Monitors website analytics and key performance indicators (KPIs) to optimize site performance.Manages and optimizes listings and reputation across digital platforms.Educates team members on SEO and SEM best practices and editing content for optimal search engine performance.Conducts competitive analysis to identify opportunities for digital strategy improvements and innovation.Maintains and updates website content, ensuring an organized and effective site architecture.Develops and publishes online content while advising on digital content strategies and best practices.Leads projects from inception to launch, ensuring clear communication and strong project management.Oversees collaborations with vendors and freelancers for various web projects and platforms.Conducts user experience (UX) research and testing to enhance website functionality and user satisfaction.Collaborates with the design team to ensure all visual content adheres to SEO best practices.Provides technical support and service recovery for website-related issues.
Minimum Qualifications
Bachelor's Degree in new media, web communication, or related field.3 years website production, optimization, and performance measurement; experience overseeing partnerships with clients or corporate communications teams.Proficiency in Drupal, WordPress, or a comparable content management system.Proficiency in HTML/CSS,Proficiency in website analytics platforms.Proficiency in search engine optimization platforms.Proficiency in Microsoft Office 365 and Adobe Creative Cloud.
Preferred Qualifications
Proficiency in generative AI.Proficiency in email marketing platforms.
Physical Demands
Lift and carry 25 lbs. frequent sitting/standing, frequent keyboard use, *patient care providers may be required to perform activities specific to their role including kneeling, bending, squatting and performing CPR.
Job Description Disclaimer: This position description provides the major duties/responsibilities, requirements and working conditions for the position. It is intended to be an accurate reflection of the current position, however management reserves the right to revise or change as necessary to meet organizational needs. Other responsibilities may be assigned when circumstances require.
Lehigh Valley Health Network is an equal opportunity employer. In accordance with, and where applicable, in addition to federal, state and local employment regulations, Lehigh Valley Health Network will provide employment opportunities to all persons without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or other such protected classes as may be defined by law. All personnel actions and programs will adhere to this policy. Personnel actions and programs include, but are not limited to recruitment, selection, hiring, transfers, promotions, terminations, compensation, benefits, educational programs and/or social activities.https://youtu.be/GD67a9hIXUY
Be part of an exceptional health care experience. Join the inspired, passionate team at Lehigh Valley Health Network, a nationally recognized, forward-thinking organization offering plenty of opportunity to do great work.
LVHN has been ranked among the "Best Hospitals" by U.S. News & World Report for 23 consecutive years. We're a Magnet(tm) Hospital, having been honored five times with the American Nurses Credentialing Center's prestigious distinction for nursing excellence and quality patient outcomes in our Lehigh Valley region. Finally, Lehigh Valley Hospital - Cedar Crest, Lehigh Valley Hospital - Muhlenberg, Lehigh Valley Hospital- Hazleton, and Lehigh Valley Hospital - Pocono each received an 'A' grade on the Hospital Safety Grade from The Leapfrog Group in 2020, the highest grade in patient safety. These recognitions highlight LVHN's commitment to teamwork, compassion, and technology with an unrelenting focus on delivering the best health care possible every day.
Whether you're considering your next career move or your first, you should consider Lehigh Valley Health Network.Summary
Serves as a content producer, analyst and SEO specialist for LVHN's external websites (e.g. LVHN.org, MyLVHN.org and more) and mobile strategy. Oversees relevant vendors and freelance relations for various web projects and assures quality.
Job DutiesAnalyzes web data, prepares and presents comprehensive reports, and implements strategies based on analytical findings.Monitors website analytics and key performance indicators (KPIs) to optimize site performance.Manages and optimizes listings and reputation across digital platforms.Educates team members on SEO and SEM best practices and editing content for optimal search engine performance.Conducts competitive analysis to identify opportunities for digital strategy improvements and innovation.Maintains and updates website content, ensuring an organized and effective site architecture.Develops and publishes online content while advising on digital content strategies and best practices.Leads projects from inception to launch, ensuring clear communication and strong project management.Oversees collaborations with vendors and freelancers for various web projects and platforms.Conducts user experience (UX) research and testing to enhance website functionality and user satisfaction.Collaborates with the design team to ensure all visual content adheres to SEO best practices.Provides technical support and service recovery for website-related issues.
Minimum Qualifications
Bachelor's Degree in new media, web communication, or related field.3 years website production, optimization, and performance measurement; experience overseeing partnerships with clients or corporate communications teams.Proficiency in Drupal, WordPress, or a comparable content management system.Proficiency in HTML/CSS,Proficiency in website analytics platforms.Proficiency in search engine optimization platforms.Proficiency in Microsoft Office 365 and Adobe Creative Cloud.
Preferred Qualifications
Proficiency in generative AI.Proficiency in email marketing platforms.
Physical Demands
Lift and carry 25 lbs. frequent sitting/standing, frequent keyboard use, *patient care providers may be required to perform activities specific to their role including kneeling, bending, squatting and performing CPR.
Job Description Disclaimer: This position description provides the major duties/responsibilities, requirements and working conditions for the position. It is intended to be an accurate reflection of the current position, however management reserves the right to revise or change as necessary to meet organizational needs. Other responsibilities may be assigned when circumstances require.
Lehigh Valley Health Network is an equal opportunity employer. In accordance with, and where applicable, in addition to federal, state and local employment regulations, Lehigh Valley Health Network will provide employment opportunities to all persons without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or other such protected classes as may be defined by law. All personnel actions and programs will adhere to this policy. Personnel actions and programs include, but are not limited to recruitment, selection, hiring, transfers, promotions, terminations, compensation, benefits, educational programs and/or social activities.https://youtu.be/GD67a9hIXUY