Marketing Generalist

Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people? Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagners reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner. Benefits include: Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays Medical, dental, and vision insurance Life and AD&D Insurance Retirement Plans - 401K and Roth 401K , eligible employees can receive a company contribution up to 7% Tuition Reimbursement Employee Assistance Program (EAP) CEFCU- Citizens Equity First Credit Union - Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more. Additional Benefits include: Unum Supplemental life Insurance, Aflac Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans. The Marketing Generalist has a variety of administrative responsibilities that empower Wagners marketing operations to function effectively. Primary focus is to ensure leads are processed in a timely and efficient manner with a high degree of accuracy. Position collaborates with department managers in the review and administration of Wagners Daniel Group customer loyalty program. Generalist must demonstrate initiative and creativity in the improvement of data collection and utilization to empower selling. Assist with other Marketing Department functions cross-train as needed. Pay Rate:$16.19 - $22.71 per hour Pay rate is dependent upon education & experience. ESSENTIAL FUNCTIONS AND BASIC DUTIES Administrative: Monitor wleads@wagnerequipment.com and inbound lead sources and process immediately Monitor customer experience email and hotline and process requests/questions immediately Complete all Account Maintenance requests immediately Enter ProActive PMs daily Generate monthly Lead Share Commissions Report and distribute to Sales Managers and payroll department Generate monthly NLS & Good Job reports for Wagner Newsletter- Through Year End 2022 Create and monitor campaigns in SalesLink Submit customer information report to Qualtrics monthly- Through Year End 2022 Daniel Group LinkConnect System Administrator- Through Year End 2022 Order new and process decal orders for the company daily Annual Hat Order Administrator Order and stock Trade Show merchandise, giveaways, booth necessities, etc. Maintain Cleanliness and organization of marketing trade show supplies, cloths, tents etc. and storage containers and track using a logbook or reporting method. Create and send out Bruce letters monthly Process Monthly Used Equipment leads from Sales Reports Serve as administrator of governmental bidding sites and primary point of contact Generate Weekly reports for Used Equipment email campaigns Assist with ISR Commissions Organizational: Assists Marketing Department with event coverage and other projects Serve as the internal and external literature and multimedia contact for the company as needed Process Wagner business card orders Point of Contact for all vendors (DT Logos, Proven Graphics, MPC, etc.) Order department office supplies as needed AOS Program Administrator Interpersonal: Meets and responds to the needs/requests of users in a professional and timely manner Maintains productive relationships with Wagner management and support staff. Sales: Ensures effective sales funnel management Works to increase sales force automation Provides necessary information to generate participation metrics Required Education & Experience: High School diploma or GED Bachelors degree preferred, or equivalent combination of education and experience Two three years in an administrative position managing d ta Administrative / Clerical Experience - Intermediate Customer Service Experience- Intermediate Preferred Skills and Competencies: Knowledge of heavy equipment industry and industry served Exceptional attention to detail Physical Demands & Competencies: Standing, walking, talking, sitting, use of hands & hearing Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills Safety & Product Knowledge Microsoft Word - Advanced Microsoft Excel - Advanced Microsoft PowerPoint - Basic Microsoft Access - Basic DBS - Basic CRM/Sales Link - Intermediate Other Duties: Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol