Blackbaud
Marketing Operations Manager
Blackbaud, Columbia, South Carolina, us, 29228
The Marketing Operations Manager will partner with the Corporate Impact sales and marketing teams to deliver a holistic approach for leveraging insights and analytics to dramatically improve all aspects of our marketing outcomes, from digital to demand through the sales funnel. This role will ensure marketing can access and act on rich, data-based analysis and analytical models that dramatically enhance campaign strategy, targeting, and decision making across marketing.
This role will be responsible for providing valuable insights, recommendations, and action plans to marketing teams and executives. The Marketing Insights Manager has a deep understanding of the wide variety of channels and tactics used across marketing and expertise in the nuances of how to interpret success across those channels and tactics. The role requires technical mastery (data management, reporting, analysis, and business modeling), analytical intuition (knowing how to apply technical skills to solve business problems) and strong communication skills (convey results of analysis in a way that is understood by and useful to business leaders). Key areas of focus include:
What you'll do:
Support end-to-end view of marketing performance allowing for meaningful ROI measurement and actionable sales and marketing deliverables.Leverage innovative modeling techniques to constantly maintain and optimize our data models (multi-touch)Work with leaders across the company to align business strategy with performance metrics.Develop deeper understanding of the prospect market to grow our new logo business.Manage Marketing Sciences tech stack, architecture and reporting landscape with IT Insights teamAdvocate for key stakeholders within digital, demand gen, and across marketing with partners in Finance, Sales, & Revenue Operations to make sure relevant KPIs and targets are in alignment.Connect metrics across all areas of funnel and pipeline to better align sales and marketing.Develop a deep understanding of marketing activities (channels, offers, drivers, campaigns, etc), journey stages, and correlations to drive campaign strategiesGrow our understanding of buyer behavior to incorporate behavior analytics into our marketing strategy.Work with digital and demand to provide insights to help optimize the end-to-end buyer's journeyDevelop actionable account-based metrics to predict funnel acceleration and velocityDevolop Content KPI frameworks and reports to measure content effectiveness and guide content strategyDevelop predictive modeling to drive marketing effectiveness. Leverage data across all marketing channels to understand the predictability of marketing effectiveness as impacted by changes in channel or budget. Ensure marketers and executives have the ability to make quick decisions when they may need to pivot dollars for specific resultsEnsure marketing stakeholders understand the data and can turn insights into action to increase return and decrease costs by being an expert data storytellerTrain and coach Marketing Data Analyst to pull data from multiple sources and create views of marketing performanceWhat you'll bring:
8+ years of Marketing Operations and Data Analysis experience. Experience with SaaS companies preferred.Business Intelligence (BI) and Data visualization experience; Tableau, Power BI, or QlikExperience with data flows, inputs, architecture, data lakes and warehousesStrong analytical skills and data-driven thinking; up to date with the latest trends and best practices in online & offline marketing and measurementA trusted consultant's presence, ability to listen, engage, influence and educate, a superb presentation creator, packager and storyteller to convey insights and recommendationsMust have strong interpersonal and communications skills and demonstrate the ability to translate the data world to the business world and impact to ROIProven success as marketing analyst and/or reporting analystDigital Marketing and B2B marketing experience required
Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube
Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
To all recruitment agencies:
We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
A notice to candidates: Recruitment Fraudulent Alert:
Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.
The starting base pay is $87,700.00 to $114,200.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:
Medical, dental, and vision insuranceRemote-first workforce401(k) program with employer matchFlexible paid time offGenerous Parental LeaveVolunteer for vacationOpportunities to connect to build community and belongingPet insurance, legal and identity protectionTuition reimbursement program
This role will be responsible for providing valuable insights, recommendations, and action plans to marketing teams and executives. The Marketing Insights Manager has a deep understanding of the wide variety of channels and tactics used across marketing and expertise in the nuances of how to interpret success across those channels and tactics. The role requires technical mastery (data management, reporting, analysis, and business modeling), analytical intuition (knowing how to apply technical skills to solve business problems) and strong communication skills (convey results of analysis in a way that is understood by and useful to business leaders). Key areas of focus include:
What you'll do:
Support end-to-end view of marketing performance allowing for meaningful ROI measurement and actionable sales and marketing deliverables.Leverage innovative modeling techniques to constantly maintain and optimize our data models (multi-touch)Work with leaders across the company to align business strategy with performance metrics.Develop deeper understanding of the prospect market to grow our new logo business.Manage Marketing Sciences tech stack, architecture and reporting landscape with IT Insights teamAdvocate for key stakeholders within digital, demand gen, and across marketing with partners in Finance, Sales, & Revenue Operations to make sure relevant KPIs and targets are in alignment.Connect metrics across all areas of funnel and pipeline to better align sales and marketing.Develop a deep understanding of marketing activities (channels, offers, drivers, campaigns, etc), journey stages, and correlations to drive campaign strategiesGrow our understanding of buyer behavior to incorporate behavior analytics into our marketing strategy.Work with digital and demand to provide insights to help optimize the end-to-end buyer's journeyDevelop actionable account-based metrics to predict funnel acceleration and velocityDevolop Content KPI frameworks and reports to measure content effectiveness and guide content strategyDevelop predictive modeling to drive marketing effectiveness. Leverage data across all marketing channels to understand the predictability of marketing effectiveness as impacted by changes in channel or budget. Ensure marketers and executives have the ability to make quick decisions when they may need to pivot dollars for specific resultsEnsure marketing stakeholders understand the data and can turn insights into action to increase return and decrease costs by being an expert data storytellerTrain and coach Marketing Data Analyst to pull data from multiple sources and create views of marketing performanceWhat you'll bring:
8+ years of Marketing Operations and Data Analysis experience. Experience with SaaS companies preferred.Business Intelligence (BI) and Data visualization experience; Tableau, Power BI, or QlikExperience with data flows, inputs, architecture, data lakes and warehousesStrong analytical skills and data-driven thinking; up to date with the latest trends and best practices in online & offline marketing and measurementA trusted consultant's presence, ability to listen, engage, influence and educate, a superb presentation creator, packager and storyteller to convey insights and recommendationsMust have strong interpersonal and communications skills and demonstrate the ability to translate the data world to the business world and impact to ROIProven success as marketing analyst and/or reporting analystDigital Marketing and B2B marketing experience required
Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube
Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
To all recruitment agencies:
We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
A notice to candidates: Recruitment Fraudulent Alert:
Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.
The starting base pay is $87,700.00 to $114,200.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:
Medical, dental, and vision insuranceRemote-first workforce401(k) program with employer matchFlexible paid time offGenerous Parental LeaveVolunteer for vacationOpportunities to connect to build community and belongingPet insurance, legal and identity protectionTuition reimbursement program