Apple Leisure Group
Senior Manager of Digital Content and Merchandising
Apple Leisure Group, Addison, Texas, United States, 75001
ALG Vacations (ALGV), part of the Hyatt family, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America’s only vertically integrated travel, hospitality, and leisure management group, we can oversee all aspects of the vacation- from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations.Grow your career as a
Senior Manager of Digital Content and Merchandising
with ALG Vacations. In this role, you will lead the development and orchestration of our content, partnership marketing, and sale strategy across 5 SBUs. You will ensure consumer messaging consistency across key brand/partnership campaigns and sales across website, paid, owned and earned media channels. You will drive best content practices and data-driven performance and optimization while directly managing a team of 5+ individuals.A successful Senior Manager of Digital Content and Merchandising will:Lead monthly development of content plan cross-channel for 5 SBUsManage orchestration, analysis, and execution of monthly sales across 5 SBUsLeverage marketing analytics tools and channel manager expertise (GA4, PowerBI) to drive cross-channel messaging optimizationOversee execution of weekly content production for marketing channels across 5 SBUs and owns messaging accuracyManage annual multi-million-dollar partnership marketing strategyCreate and maintain efficient workflows and cross-channel/team communicationOwn Data Assessment Management platform (DAM)Lead the future of content through research and development of new toolsDemonstrate a commitment to Hyatt core valuesThe position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.Requirements:Bachelor's degree in marketing, communications, business, management6-8+ years of content management and 4+ years of team management experience, specifically in travel or related industryExperience managing internal and external communications across various stakeholders and management of a teamExperience working in a fast-paced environment with large scale and high frequency campaigns that are executed accurately and efficientlyProficient in Excel, PowerPoint, Google AnalyticsFamiliarity with business management tools such as Teams, Trello, Slack, or Sharepoint is preferredCMS experience (Episever/Optimizely preferred)Demonstrated ability to work cross-functionality and lead communication and proofing/accuracy cross-channel/teamsUnderstanding of SEO best practices across website contentAdaptable, assertive, go-getter and communication expert in writing, public speaking and storytellingAbility to set clear team objectives, deliverables, and vision for futureFull understanding of marketing analytics and ability to see what drives each channel and make decisions accordinglyRemain current on industry trends and content best practices related to but not limited to; digital marketing, CMS platforms, content automation, UI/UX, and AI opportunitiesAbout ALG Vacations:It all begins when our client’s book with ALG Vacations. We keep our standards as high as our passion for travel, working together with our agents to ensure every client’s vacation exceeds every expectation. We are an industry innovator that combines the expertise of many different brands.ALG Vacations consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across multiple segments, comprising:Vacations : The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brandsDestination Management Services : Best-in-class destination management services provided by Amstar DMC and WorldstarLoyalty Program : Exclusive loyalty program Unlimited Vacation ClubTechnology Solutions : Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers.Since 2021, ALG Vacations has been part of the Hyatt family.At Hyatt, we believe in the power of belonging and creating a culture of care where our colleague’s become family. Our colleagues and our guests have been at the heart of our business since 1957 and helped Hyatt become one of the best and fastest-growing hospitality brands in the world.As we continue to grow our business together, we never lose sight of what’s most important: Our People. We turn trips into journeys, encounters into experiences and jobs into careers.To learn more about ALG Vacations:
https://alg.www.vaxvacationaccess.com/about-us/Our ValuesAt ALG Vacations, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:Empathy • Well Being • Inclusion • Integrity • Respect • ExperimentationOur Commitment to Diversity & InclusionBeing part of ALG Vacations and the Hyatt family means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We are committed to diversity across the board—from who we hire and develop, organizations we support, and who we buy from and work with.We’re proud to offer exceptional corporate benefits which include:Travel Perks and Benefits for both ALG Vacations and HyattMedical, Dental and Vision InsuranceBasic Life InsuranceShort- & Long-Term DisabilityPaid Parental LeaveCorporate Wellness ProgramTravel Discounts & DealsPaid Time Off & Holidays401(k) Plan with Company MatchWe are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.
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Senior Manager of Digital Content and Merchandising
with ALG Vacations. In this role, you will lead the development and orchestration of our content, partnership marketing, and sale strategy across 5 SBUs. You will ensure consumer messaging consistency across key brand/partnership campaigns and sales across website, paid, owned and earned media channels. You will drive best content practices and data-driven performance and optimization while directly managing a team of 5+ individuals.A successful Senior Manager of Digital Content and Merchandising will:Lead monthly development of content plan cross-channel for 5 SBUsManage orchestration, analysis, and execution of monthly sales across 5 SBUsLeverage marketing analytics tools and channel manager expertise (GA4, PowerBI) to drive cross-channel messaging optimizationOversee execution of weekly content production for marketing channels across 5 SBUs and owns messaging accuracyManage annual multi-million-dollar partnership marketing strategyCreate and maintain efficient workflows and cross-channel/team communicationOwn Data Assessment Management platform (DAM)Lead the future of content through research and development of new toolsDemonstrate a commitment to Hyatt core valuesThe position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.Requirements:Bachelor's degree in marketing, communications, business, management6-8+ years of content management and 4+ years of team management experience, specifically in travel or related industryExperience managing internal and external communications across various stakeholders and management of a teamExperience working in a fast-paced environment with large scale and high frequency campaigns that are executed accurately and efficientlyProficient in Excel, PowerPoint, Google AnalyticsFamiliarity with business management tools such as Teams, Trello, Slack, or Sharepoint is preferredCMS experience (Episever/Optimizely preferred)Demonstrated ability to work cross-functionality and lead communication and proofing/accuracy cross-channel/teamsUnderstanding of SEO best practices across website contentAdaptable, assertive, go-getter and communication expert in writing, public speaking and storytellingAbility to set clear team objectives, deliverables, and vision for futureFull understanding of marketing analytics and ability to see what drives each channel and make decisions accordinglyRemain current on industry trends and content best practices related to but not limited to; digital marketing, CMS platforms, content automation, UI/UX, and AI opportunitiesAbout ALG Vacations:It all begins when our client’s book with ALG Vacations. We keep our standards as high as our passion for travel, working together with our agents to ensure every client’s vacation exceeds every expectation. We are an industry innovator that combines the expertise of many different brands.ALG Vacations consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across multiple segments, comprising:Vacations : The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brandsDestination Management Services : Best-in-class destination management services provided by Amstar DMC and WorldstarLoyalty Program : Exclusive loyalty program Unlimited Vacation ClubTechnology Solutions : Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers.Since 2021, ALG Vacations has been part of the Hyatt family.At Hyatt, we believe in the power of belonging and creating a culture of care where our colleague’s become family. Our colleagues and our guests have been at the heart of our business since 1957 and helped Hyatt become one of the best and fastest-growing hospitality brands in the world.As we continue to grow our business together, we never lose sight of what’s most important: Our People. We turn trips into journeys, encounters into experiences and jobs into careers.To learn more about ALG Vacations:
https://alg.www.vaxvacationaccess.com/about-us/Our ValuesAt ALG Vacations, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:Empathy • Well Being • Inclusion • Integrity • Respect • ExperimentationOur Commitment to Diversity & InclusionBeing part of ALG Vacations and the Hyatt family means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We are committed to diversity across the board—from who we hire and develop, organizations we support, and who we buy from and work with.We’re proud to offer exceptional corporate benefits which include:Travel Perks and Benefits for both ALG Vacations and HyattMedical, Dental and Vision InsuranceBasic Life InsuranceShort- & Long-Term DisabilityPaid Parental LeaveCorporate Wellness ProgramTravel Discounts & DealsPaid Time Off & Holidays401(k) Plan with Company MatchWe are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.
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