Social Media Manager

Our client, an educational supplies company, is seeking a creative Social Media Manager with expertise in managing and engaging online communities for B2C brands.The ideal candidate will be responsible for crafting and executing a social media strategy that resonates with customers, increases brand visibility, and drives customer engagement through thoughtful, feedback-based content creation.Responsibilities:Develop and implement a comprehensive social media strategy to increase brand awareness and customer engagement.Create and schedule regular social media posts that highlight customer feedback, product features, and educational value.Monitor and respond to customer inquiries and comments across social media platforms in a timely and professional manner.Analyze social media performance metrics to optimize content strategies and improve engagement rates.Collaborate with the marketing team to ensure social media campaigns align with broader marketing goals.Stay updated on social media trends and best practices, incorporating new ideas into the strategy.Manage social media advertising campaigns to drive traffic and sales to the company’s website.Track and report on social media insights, providing actionable recommendations for continuous improvement.Qualifications:2+ years of experience in social media management, preferably in the education or consumer products industry.Proven ability to create engaging social media content based on customer feedback and market trends.Strong understanding of social media platforms, tools, and analytics to effectively track performance and make data-driven decisions.Excellent written and verbal communication skills with the ability to craft compelling messages that resonate with the target audience.Experience with social media advertising and paid campaigns to boost visibility and conversions.Creative mindset with a passion for storytelling and community engagement.Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.A portfolio or samples of previous social media work demonstrating successful campaigns and customer interaction is required.Location:

Newark, NJSalary:

$75K

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