Baker Tilly US, LLP
Senior Marketing Associate
Baker Tilly US, LLP, Tewksbury, Massachusetts, us, 01876
Overview
Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e-mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.Responsibilities
The national geography marketing senior associate is primarily responsible for assisting with the planning and execution of marketing strategies and go-to-market campaigns throughout our geographic footprint. They will help execute a wide range of marketing tactics and initiatives, including branding, targeted demand generation campaigns, sponsorships, events, local speaking engagements, e-mail marketing and internal communications. Projects may include assisting with online research, writing, editing, formatting and light graphic design of promotional content, sales collateral, advertising and presentations.Assist with sponsorships, events and local speaking engagements:
Provide leadership and coordination on geographic sponsorships and events in collaboration with go-to-market team members.Assist supervisor and other marketing colleagues in developing and maintaining up-to-date content and case studies to communicate firm offerings in the market.Assist with public relations article placement opportunities. Assist with the generation of thought leadership and story ideas.Follow processes and best practices to enable the tracking of marketing return on investment.Collaborate with colleagues as appropriate to plan and execute sponsorship and event deliverables.Utilize marketing department shared resources as appropriate to help execute initiatives.Participate in planning, project-specific, and team meetings, as necessary.Ensure alignment with marketing strategy, positioning and messaging in industry, service or other content developed.Ensure compliance with firm guidelines and brand standards.
Collaborate on the execution of go-to-market plans nationwide:
Provide assistance for a wide range of marketing tactics and revenue growth initiatives to help execute go-to-market plans such as: demand generation and nurturing campaigns, thought leadership, webinars, videos, sponsorships, special events, seminars, trade show exhibits, advertising and communications.Assist with public relations opportunities. Maintain up-to-date list of targeted industry or service-specific media contacts. Help generate thought leadership and story ideas, monitor competitive news and develop specialized strategies for communicating other events.Assist marketing team in maintaining current and up-to-date industry and service line marketing tools and templates used throughout our national geographies.Develop and execute social media best practices throughout geography.Collaborate with public relations to share firm news and content through local channels.Execute local nomination and award applications and share throughout market.Follow processes and best practices to enable the tracking of marketing return on investment.Collaborate with colleagues as appropriate to plan and execute work.Utilize marketing department shared resources as appropriate to help execute initiatives.Participate in planning, project-specific, and team meetings, as necessary.Ensure compliance with firm guidelines and brand standards.
Provide other marketing support as needed:
Work with teams to ensure the accuracy of client and prospect lists.Assist in conducting online research of specific market characteristics and competitor data.Use internal and external research as needed when executing work.Participate in marketing best practice task forces and special projects.Monitor relevant trends and business issues.Participate in marketing best practice task forces and special projects.
Maintain and expand knowledge base in a variety of marketing areas:
Continuously expand knowledge base in assigned specialized industries, services and/or geographic markets.Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate.Participate in marketing taskforces and special projects as assigned.
Qualifications
Excellent written and verbal communication skills. Demonstrated experience writing informative, engaging, and persuasive content and demonstrated experience in executing marketing plans required.Knowledge of marketing tools and techniques and general understanding of content marketing. Excellent Microsoft Office Suite skills. Experience with Adobe Creative Suite, business-related social media, Salesforce.com and marketing automation tools preferred.Requires professionalism, diplomacy, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management.Must be able to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused, collaborative and fast-paced environment. High-level verbal and written communication skills. High attention to detail.Bachelor’s degree in marketing, communications, English, journalism or related field required.Minimum of 3 years marketing project planning and execution experience required.General understanding of digital marketing and marketing automation concepts.Additional Information
#LI-MN1
#J-18808-Ljbffr
Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e-mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.Responsibilities
The national geography marketing senior associate is primarily responsible for assisting with the planning and execution of marketing strategies and go-to-market campaigns throughout our geographic footprint. They will help execute a wide range of marketing tactics and initiatives, including branding, targeted demand generation campaigns, sponsorships, events, local speaking engagements, e-mail marketing and internal communications. Projects may include assisting with online research, writing, editing, formatting and light graphic design of promotional content, sales collateral, advertising and presentations.Assist with sponsorships, events and local speaking engagements:
Provide leadership and coordination on geographic sponsorships and events in collaboration with go-to-market team members.Assist supervisor and other marketing colleagues in developing and maintaining up-to-date content and case studies to communicate firm offerings in the market.Assist with public relations article placement opportunities. Assist with the generation of thought leadership and story ideas.Follow processes and best practices to enable the tracking of marketing return on investment.Collaborate with colleagues as appropriate to plan and execute sponsorship and event deliverables.Utilize marketing department shared resources as appropriate to help execute initiatives.Participate in planning, project-specific, and team meetings, as necessary.Ensure alignment with marketing strategy, positioning and messaging in industry, service or other content developed.Ensure compliance with firm guidelines and brand standards.
Collaborate on the execution of go-to-market plans nationwide:
Provide assistance for a wide range of marketing tactics and revenue growth initiatives to help execute go-to-market plans such as: demand generation and nurturing campaigns, thought leadership, webinars, videos, sponsorships, special events, seminars, trade show exhibits, advertising and communications.Assist with public relations opportunities. Maintain up-to-date list of targeted industry or service-specific media contacts. Help generate thought leadership and story ideas, monitor competitive news and develop specialized strategies for communicating other events.Assist marketing team in maintaining current and up-to-date industry and service line marketing tools and templates used throughout our national geographies.Develop and execute social media best practices throughout geography.Collaborate with public relations to share firm news and content through local channels.Execute local nomination and award applications and share throughout market.Follow processes and best practices to enable the tracking of marketing return on investment.Collaborate with colleagues as appropriate to plan and execute work.Utilize marketing department shared resources as appropriate to help execute initiatives.Participate in planning, project-specific, and team meetings, as necessary.Ensure compliance with firm guidelines and brand standards.
Provide other marketing support as needed:
Work with teams to ensure the accuracy of client and prospect lists.Assist in conducting online research of specific market characteristics and competitor data.Use internal and external research as needed when executing work.Participate in marketing best practice task forces and special projects.Monitor relevant trends and business issues.Participate in marketing best practice task forces and special projects.
Maintain and expand knowledge base in a variety of marketing areas:
Continuously expand knowledge base in assigned specialized industries, services and/or geographic markets.Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate.Participate in marketing taskforces and special projects as assigned.
Qualifications
Excellent written and verbal communication skills. Demonstrated experience writing informative, engaging, and persuasive content and demonstrated experience in executing marketing plans required.Knowledge of marketing tools and techniques and general understanding of content marketing. Excellent Microsoft Office Suite skills. Experience with Adobe Creative Suite, business-related social media, Salesforce.com and marketing automation tools preferred.Requires professionalism, diplomacy, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management.Must be able to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused, collaborative and fast-paced environment. High-level verbal and written communication skills. High attention to detail.Bachelor’s degree in marketing, communications, English, journalism or related field required.Minimum of 3 years marketing project planning and execution experience required.General understanding of digital marketing and marketing automation concepts.Additional Information
#LI-MN1
#J-18808-Ljbffr