NielsenIQ
Head of Qualitative Research & Creative Strategy
NielsenIQ, Chicago, Illinois, United States, 60290
Head of Qualitative Research & Creative Strategy
Full-timeR24_0002264We’re building a world class, global, qualitative research and creative strategy team within NIQ. NIQ has access to the world’s greatest clients in FMCG, Tech and Consumer Durables, and we’re backed by the innovation quant expertise of BASES and the strategic quant capabilities of GFK. We have more than 100 qualitative researchers across Asia, but so far, a significant gap in the USA. This is a career defining opportunity for an experienced director of qualitative research and creative strategy projects, to lead the development of our Americas team. This is your chance to build an exciting new consultancy business within the NIQ ecosystem.Responsibilities:Hire a world class team to support you, driving rapid growth. Manage that team for retention, growing the skills and confidence of the people that report into you. The team is likely to grow from 2 to something like 20 under your leadership, depending on your level of success.Build strong relationships with our sales teams and clients, identifying opportunities to build high impact brand strategy and innovation projects, incorporating leading edge qualitative approaches alongside our colleagues' quantitative tools.Get out to our clients and help build relationships that will drive growth for qualitative research and creative strategy at NIQ.Design and oversee the delivery of high impact projects that build great relationships with our clients. In the early days, this will include hands-on running of qualitative research.Lead the thinking on tools related to segmentation, innovation, design, and communications.A Little About You:You’re a passionate growth driver within the businesses you’ve worked in, always looking for opportunities with your clients and supporting the team around you to stretch their capabilities. You’ll have a profound interest in brands, innovation, design, and communications, and a track record of supporting clients with relevant insight. Experience working in design or innovation consultancies and synthesizing qual and quant data is helpful.Are you a leader with the ability to support, mentor, and inspire better and bolder decisions? Can you effectively tell a story that captures the audience and brings them along your journey? Are you able to work collaboratively, as part of a team within a dynamic and challenging environment while maintaining high standards? Do you have experience in working with complex client relationships and client issue resolution?Minimum Requirements:7+ years’ experience in a relevant industry (CPG, consulting, Account Management)Relevant experience with research techniques & solutions in Consumer-Packaged Goods, Consulting, Information, Account Development, Analytics or similarEffective in senior level communications, influencing & negotiationExcellent awareness of market conditions and client business environmentDemonstrated record of business development and client partnershipBenefits:Flexible working environmentVolunteer time offAbout NIQ:NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.For more information, visit NIQ.comOur commitment to Diversity, Equity, and Inclusion:NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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Full-timeR24_0002264We’re building a world class, global, qualitative research and creative strategy team within NIQ. NIQ has access to the world’s greatest clients in FMCG, Tech and Consumer Durables, and we’re backed by the innovation quant expertise of BASES and the strategic quant capabilities of GFK. We have more than 100 qualitative researchers across Asia, but so far, a significant gap in the USA. This is a career defining opportunity for an experienced director of qualitative research and creative strategy projects, to lead the development of our Americas team. This is your chance to build an exciting new consultancy business within the NIQ ecosystem.Responsibilities:Hire a world class team to support you, driving rapid growth. Manage that team for retention, growing the skills and confidence of the people that report into you. The team is likely to grow from 2 to something like 20 under your leadership, depending on your level of success.Build strong relationships with our sales teams and clients, identifying opportunities to build high impact brand strategy and innovation projects, incorporating leading edge qualitative approaches alongside our colleagues' quantitative tools.Get out to our clients and help build relationships that will drive growth for qualitative research and creative strategy at NIQ.Design and oversee the delivery of high impact projects that build great relationships with our clients. In the early days, this will include hands-on running of qualitative research.Lead the thinking on tools related to segmentation, innovation, design, and communications.A Little About You:You’re a passionate growth driver within the businesses you’ve worked in, always looking for opportunities with your clients and supporting the team around you to stretch their capabilities. You’ll have a profound interest in brands, innovation, design, and communications, and a track record of supporting clients with relevant insight. Experience working in design or innovation consultancies and synthesizing qual and quant data is helpful.Are you a leader with the ability to support, mentor, and inspire better and bolder decisions? Can you effectively tell a story that captures the audience and brings them along your journey? Are you able to work collaboratively, as part of a team within a dynamic and challenging environment while maintaining high standards? Do you have experience in working with complex client relationships and client issue resolution?Minimum Requirements:7+ years’ experience in a relevant industry (CPG, consulting, Account Management)Relevant experience with research techniques & solutions in Consumer-Packaged Goods, Consulting, Information, Account Development, Analytics or similarEffective in senior level communications, influencing & negotiationExcellent awareness of market conditions and client business environmentDemonstrated record of business development and client partnershipBenefits:Flexible working environmentVolunteer time offAbout NIQ:NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.For more information, visit NIQ.comOur commitment to Diversity, Equity, and Inclusion:NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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