Pacira BioSciences, Inc.
Sr. Director, Market Access Marketing
Pacira BioSciences, Inc., San Francisco, California, United States, 94199
Summary:
At Pacira BioSciences, we are committed to driving innovation to provide better ways to safely and effectively manage pain. Our in-depth knowledge of the needs of the pain & post-surgical pain market, coupled with our passion for delivering improved patient care, drives our commitment to providing product solutions that address unmet medical needs and improve clinical results. Payers and their employer customers are equally concerned about increasing the quality of the patient experience, improving health outcomes, maintaining sufficient choice, nurturing physician relationships, and operating efficiently. Pacira is dedicated to being strong partners in patient care and strives to ensure payer marketing activities need to respect the sophistication of payer customers and deliver messages that speak directly to their business concerns to ultimately achieve favorable patient access for our products. Pacira BioSciences currently has an opening for a Sr. Director, Market Access Marketing.The Sr. Director, Market Access Marketing is responsible for leading the marketing payer and reimbursement strategy and tactics for the portfolio to ensure Pacira is well positioned to successfully deliver on the corporate vision and mission. The Sr. Director will drive the development of the payer and reimbursement marketing strategy and lead tactical execution within a matrix organization.Essential Duties & Responsibilities:Collaborate on development and pull through of the portfolio market access and reimbursement marketing strategy, campaign and tactics for Pacira BioSciences that address core customer objectives and lead to favorable access across the franchise.Provide a comprehensive perspective of the US Managed Markets to Commercial functions, Clinical and Medical Affairs and Legal teams to support and guide the process for further defining the corporate value strategy for the US market.Define clinical/economic outcome requirements for payer strategyPartner cross functionally to develop relevant and credible HEOR messagingDevelop robust commercial payer and self-insured employer messaging to communicate the portfolio’s value proposition and the benefits of patient access to non-opioid interventions to manage acute pain.Develop reimbursement resources to support field sales engagement with key stakeholders including clinicians, administrators, and billersSupport regional payer determinations for field sales “pull-through.”Build and manage campaigns to communicate favorable reimbursement status through a mix of media and educational initiatives.Serve as a liaison between field teams and Access MarketingIdentify new opportunities, set objectives, strategies and resources needed to achieve financial and strategic goals.Establish metrics to track progress, identify areas of growth, and quantify impact.Build and implement innovative tools which would include personal and non-personal solutions to enhance customer engagement and product access.Track and manage budgets, forecasts, and assumptions.Understand key pain management market trends and changes in health care delivery to develop market insights critical to value and access strategy and communication.Supervisory Responsibilities:This position may have supervisory responsibilities.Interaction:The incumbent will work closely with the Marketing, Medical, Payer, Sales, and other internal groups.Education and Experience:Bachelor’s degree from accredited college or university, MBA strongly preferred.Minimum 8 years’ experience progressive responsibility in sales and/or marketing for hospital pharmaceutical or medical device.Minimum 5 years of in line brand management experience in pharmaceutical or medical device marketing including extensive experience in progressive roles related to market access, value, pricing, reimbursement, patient access as well as operational budget management.Significant experience in senior management roles with a preference for at least 5 years in a Senior Market Access and Value Leadership position.Knowledge, Skills, and Abilities:Substantial Product Launch Market Access experience including strategy development, field sales engagement and hands-on support.Proven track record of identifying product advantages and market requirements turning them into impactful value propositions and value stories to payers and health systems.Strong strategic thinking skills, ability to scenario plan, craft strategic options and creative problem solving beyond the scope of the traditional industry frameworks and practicesOrganizational savvy, able to navigate successfully across business structures and cultures to achieve exceptional resultsProven ability to lead others, drive execution, and build alignment within teams and across functional areas.Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines.Proven track record of measurable success in developing and executing marketing plans in the pharmaceutical or medical device industry.Demonstrate ability to work effectively in complex, rapidly changing environment.Excellent oral and written English communications skills.Excellent platform skills: ability to deliver complex, clinical information to diverse populations.Proven team player with ability to navigate and collaborate cross functionally; able to influence those over whom there is no immediate supervisory capacity to achieve objectives.Solid financial and business acumen; analytical mindset.Ability to travel approximately 40%.
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At Pacira BioSciences, we are committed to driving innovation to provide better ways to safely and effectively manage pain. Our in-depth knowledge of the needs of the pain & post-surgical pain market, coupled with our passion for delivering improved patient care, drives our commitment to providing product solutions that address unmet medical needs and improve clinical results. Payers and their employer customers are equally concerned about increasing the quality of the patient experience, improving health outcomes, maintaining sufficient choice, nurturing physician relationships, and operating efficiently. Pacira is dedicated to being strong partners in patient care and strives to ensure payer marketing activities need to respect the sophistication of payer customers and deliver messages that speak directly to their business concerns to ultimately achieve favorable patient access for our products. Pacira BioSciences currently has an opening for a Sr. Director, Market Access Marketing.The Sr. Director, Market Access Marketing is responsible for leading the marketing payer and reimbursement strategy and tactics for the portfolio to ensure Pacira is well positioned to successfully deliver on the corporate vision and mission. The Sr. Director will drive the development of the payer and reimbursement marketing strategy and lead tactical execution within a matrix organization.Essential Duties & Responsibilities:Collaborate on development and pull through of the portfolio market access and reimbursement marketing strategy, campaign and tactics for Pacira BioSciences that address core customer objectives and lead to favorable access across the franchise.Provide a comprehensive perspective of the US Managed Markets to Commercial functions, Clinical and Medical Affairs and Legal teams to support and guide the process for further defining the corporate value strategy for the US market.Define clinical/economic outcome requirements for payer strategyPartner cross functionally to develop relevant and credible HEOR messagingDevelop robust commercial payer and self-insured employer messaging to communicate the portfolio’s value proposition and the benefits of patient access to non-opioid interventions to manage acute pain.Develop reimbursement resources to support field sales engagement with key stakeholders including clinicians, administrators, and billersSupport regional payer determinations for field sales “pull-through.”Build and manage campaigns to communicate favorable reimbursement status through a mix of media and educational initiatives.Serve as a liaison between field teams and Access MarketingIdentify new opportunities, set objectives, strategies and resources needed to achieve financial and strategic goals.Establish metrics to track progress, identify areas of growth, and quantify impact.Build and implement innovative tools which would include personal and non-personal solutions to enhance customer engagement and product access.Track and manage budgets, forecasts, and assumptions.Understand key pain management market trends and changes in health care delivery to develop market insights critical to value and access strategy and communication.Supervisory Responsibilities:This position may have supervisory responsibilities.Interaction:The incumbent will work closely with the Marketing, Medical, Payer, Sales, and other internal groups.Education and Experience:Bachelor’s degree from accredited college or university, MBA strongly preferred.Minimum 8 years’ experience progressive responsibility in sales and/or marketing for hospital pharmaceutical or medical device.Minimum 5 years of in line brand management experience in pharmaceutical or medical device marketing including extensive experience in progressive roles related to market access, value, pricing, reimbursement, patient access as well as operational budget management.Significant experience in senior management roles with a preference for at least 5 years in a Senior Market Access and Value Leadership position.Knowledge, Skills, and Abilities:Substantial Product Launch Market Access experience including strategy development, field sales engagement and hands-on support.Proven track record of identifying product advantages and market requirements turning them into impactful value propositions and value stories to payers and health systems.Strong strategic thinking skills, ability to scenario plan, craft strategic options and creative problem solving beyond the scope of the traditional industry frameworks and practicesOrganizational savvy, able to navigate successfully across business structures and cultures to achieve exceptional resultsProven ability to lead others, drive execution, and build alignment within teams and across functional areas.Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines.Proven track record of measurable success in developing and executing marketing plans in the pharmaceutical or medical device industry.Demonstrate ability to work effectively in complex, rapidly changing environment.Excellent oral and written English communications skills.Excellent platform skills: ability to deliver complex, clinical information to diverse populations.Proven team player with ability to navigate and collaborate cross functionally; able to influence those over whom there is no immediate supervisory capacity to achieve objectives.Solid financial and business acumen; analytical mindset.Ability to travel approximately 40%.
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