New Balance Athletics, Inc.
NA Marketing Manager - Sport Footwear & Apparel
New Balance Athletics, Inc., Brighton, Massachusetts, us, 02135
Who We Are:Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.JOB MISSIONThe North America (NA) Marketing Manager - Sport is responsible for creating brand and commercial demand in the following categories: Basketball, Global Football (Soccer), American Football, Tennis, and Baseball. This role serves as a key integrator and connector in North America, ensuring we drive distinct yet connected category strategies while maximizing all regional investments.ACCOUNTABILITIESIn partnership with the Head of Brand & Lifestyle Marketing and relevant cross-functional teams, build and execute commercial marketing plans that support seasonal category and product (footwear, apparel, and accessories) priorities.
Manage and partner with the brand's media agency to develop impactful, full-funnel media plans that drive category awareness, consideration, engagement, and conversion.
Partner with NA Merchandising, Sales, and Demand Planning departments on footwear and apparel buys, volume allocation, and distribution, ensuring alignment with go-to-market strategies and tactical objectives.
Collaborate with Global Marketing, Athlete Activation, and Sports Marketing teams to ensure accuracy, consistency, and premium execution across category, product, and athlete marketing efforts.
Work with DTC, eCommerce, Retail, and Wholesale Marketing teams to deliver strong go-to-market plans and identify areas of synergy to amplify efforts across channels.
Have a strong understanding of NA target consumer, new and emerging social media (paid and owned) trends, and immersion in relevant areas for our target consumer (sports, music, fashion, entertainment, etc.).
Partner with the NA Manager of Event Planning to develop, manage, and execute events across key regional sport moments.
Coordinate with Consumer Insights & Analytics to regularly assess consumer behavior and category trends, dissect relevant data and implement learnings to existing and future workstreams.
Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.
Assist with overall management of Sport budgets
MEASURES OF SUCCESSBrand consideration growth in each respective sport's culture and ecosystem, including achievement of commercial goals for category footwear and apparel.
Strong partnership with all North America marketing functions (Consumer, DTC, Wholesale) and Global Marketing teams.
Ability to lead cross-functional workstreams, foster strong collaboration, and act as a regional expert across all Sport categories.
Knowledgeable on how to take brand concepts/narratives and translate them into actionable marketing campaigns and activations that resonate with consumers.
REQUIREMENTS FOR SUCCESSBachelor's degree plus 6-8 years of marketing, communications, brand management, or other applicable experience.
Excellent understanding of the paid media space including marketing tactics that support brand awareness, consideration, and conversion.
Proven experience navigating a complex matrix organization, building strong relationships with cross-functional partners.
Proactive mindset with effective communication skills to ensure and reinforce alignment with key stakeholders across the organization.
Exceptional communication skills, both written and verbal.
Strong project and budget management skills.
Regular Associate BenefitsOur products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.Flexible Work ScheduleFor decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.Equal Opportunity EmployerNew Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Manage and partner with the brand's media agency to develop impactful, full-funnel media plans that drive category awareness, consideration, engagement, and conversion.
Partner with NA Merchandising, Sales, and Demand Planning departments on footwear and apparel buys, volume allocation, and distribution, ensuring alignment with go-to-market strategies and tactical objectives.
Collaborate with Global Marketing, Athlete Activation, and Sports Marketing teams to ensure accuracy, consistency, and premium execution across category, product, and athlete marketing efforts.
Work with DTC, eCommerce, Retail, and Wholesale Marketing teams to deliver strong go-to-market plans and identify areas of synergy to amplify efforts across channels.
Have a strong understanding of NA target consumer, new and emerging social media (paid and owned) trends, and immersion in relevant areas for our target consumer (sports, music, fashion, entertainment, etc.).
Partner with the NA Manager of Event Planning to develop, manage, and execute events across key regional sport moments.
Coordinate with Consumer Insights & Analytics to regularly assess consumer behavior and category trends, dissect relevant data and implement learnings to existing and future workstreams.
Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.
Assist with overall management of Sport budgets
MEASURES OF SUCCESSBrand consideration growth in each respective sport's culture and ecosystem, including achievement of commercial goals for category footwear and apparel.
Strong partnership with all North America marketing functions (Consumer, DTC, Wholesale) and Global Marketing teams.
Ability to lead cross-functional workstreams, foster strong collaboration, and act as a regional expert across all Sport categories.
Knowledgeable on how to take brand concepts/narratives and translate them into actionable marketing campaigns and activations that resonate with consumers.
REQUIREMENTS FOR SUCCESSBachelor's degree plus 6-8 years of marketing, communications, brand management, or other applicable experience.
Excellent understanding of the paid media space including marketing tactics that support brand awareness, consideration, and conversion.
Proven experience navigating a complex matrix organization, building strong relationships with cross-functional partners.
Proactive mindset with effective communication skills to ensure and reinforce alignment with key stakeholders across the organization.
Exceptional communication skills, both written and verbal.
Strong project and budget management skills.
Regular Associate BenefitsOur products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.Flexible Work ScheduleFor decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.Equal Opportunity EmployerNew Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.