Williams-Sonoma
Manager, Search Engine Marketing
Williams-Sonoma, San Francisco, California, United States, 94199
Williams-Sonoma, Inc.SEM Manager: Paid Search and PLAAbout the TeamYou will be part of the data-driven Digital Advertising Team which is responsible for the in-house management of all paid digital advertising. You will directly manage Paid Search and Product Listing Ads account strategies and execution of day to day tactics across all 8 Williams-Sonoma, Inc. (WSI) Brands and International sites.
About the RoleThe Manager of Search Engine Marketing will collaborate with the SEM Director to lead our paid search team. There is a heavy focus on operations, vendor/tool management, budget management including spend and traffic forecasts, and analysis of data and communication of trends / insights.This is a
people management position.
You will oversee the performance and career development of 3-4 SEM Specialists. This position reports to the Director of SEM.You'll work closely with our external partners including external agencies, bidding tool providers, and vendor account management teams to ensure WSI stays at the forefront of testing and optimization and maximizes DTC sales from our Search and PLA programs. You will develop the strategy and work with the team to implement tests / participate in alphas / betas, report out on results and develop recommendations for rolling out learnings across all brands.You will forge strong relationships with our internal partners including CRM teams, Data Science and Tech teams to ensure the program aligns with brand strategies, to continually educate on SEM strategies, complete advanced analyses and stay ahead of technology needs.
We're excited about you because you bring:4+ years experience in digital marketing with a focus on SEM/Shopping campaign management.
Performance marketing experience working for a DTC brand and/or Agency experience is a plus.SEM/PLA bid management platform experience required: Kenshoo, SA360, etc.Experience with Google PLA campaigns and associated platforms: Google Merchant Center, Product Feeds, PLA campaign setup, etc.You know every feature in Google Ads and feel equally comfortable adding sitelinks, pulling reports, or planning brand new campaigns.Strong MS Excel skills including vlookups, sumifs, pivot tables, etc.Experienced with site analytics tools including Adobe Analytics or Google AnalyticsExperience with a BI tool such as Tableau/Domo/PowerBI is desired.Experience in analyzing large data sets from disparate sources and making recommendations /executing strategies from findings in collaboration with all levels of managementStrong technical ability with proven experience managing search campaigns and keyword-related analytics to drive insights.1-2 years of people management experience onboarding, mentoring, and growing marketing teams is strongly desired (but not absolutely required for the right candidate).Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organizationProven results in developing cross-functional processes to streamline workflowsBachelor's Degree or equivalent experience preferred
Benefits:Once you are here, you can look forward to a wide variety of benefits designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:A generous discount on all Williams Sonoma Inc. brands through multiple shopping channelsA 401(k) plan and other investment opportunitiesPaid vacations, holidays and other time-off programsHealth benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance programTax-free commuter benefitsA wellness program that supports your physical, financial and emotional healthIn-person and online learning opportunities through WSI UniversityCross-brand and cross-function career opportunitiesLocation specific sample salesA business casual work environmentSan Francisco based bike share programTime off to volunteerMatching donations to qualifying nonprofit organizationsCompany-sponsored community involvementVarious discounts on local businesses
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigrationWilliams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.The expected starting pay range for this position is $115,000-$130,000 Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
About the RoleThe Manager of Search Engine Marketing will collaborate with the SEM Director to lead our paid search team. There is a heavy focus on operations, vendor/tool management, budget management including spend and traffic forecasts, and analysis of data and communication of trends / insights.This is a
people management position.
You will oversee the performance and career development of 3-4 SEM Specialists. This position reports to the Director of SEM.You'll work closely with our external partners including external agencies, bidding tool providers, and vendor account management teams to ensure WSI stays at the forefront of testing and optimization and maximizes DTC sales from our Search and PLA programs. You will develop the strategy and work with the team to implement tests / participate in alphas / betas, report out on results and develop recommendations for rolling out learnings across all brands.You will forge strong relationships with our internal partners including CRM teams, Data Science and Tech teams to ensure the program aligns with brand strategies, to continually educate on SEM strategies, complete advanced analyses and stay ahead of technology needs.
We're excited about you because you bring:4+ years experience in digital marketing with a focus on SEM/Shopping campaign management.
Performance marketing experience working for a DTC brand and/or Agency experience is a plus.SEM/PLA bid management platform experience required: Kenshoo, SA360, etc.Experience with Google PLA campaigns and associated platforms: Google Merchant Center, Product Feeds, PLA campaign setup, etc.You know every feature in Google Ads and feel equally comfortable adding sitelinks, pulling reports, or planning brand new campaigns.Strong MS Excel skills including vlookups, sumifs, pivot tables, etc.Experienced with site analytics tools including Adobe Analytics or Google AnalyticsExperience with a BI tool such as Tableau/Domo/PowerBI is desired.Experience in analyzing large data sets from disparate sources and making recommendations /executing strategies from findings in collaboration with all levels of managementStrong technical ability with proven experience managing search campaigns and keyword-related analytics to drive insights.1-2 years of people management experience onboarding, mentoring, and growing marketing teams is strongly desired (but not absolutely required for the right candidate).Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organizationProven results in developing cross-functional processes to streamline workflowsBachelor's Degree or equivalent experience preferred
Benefits:Once you are here, you can look forward to a wide variety of benefits designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:A generous discount on all Williams Sonoma Inc. brands through multiple shopping channelsA 401(k) plan and other investment opportunitiesPaid vacations, holidays and other time-off programsHealth benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance programTax-free commuter benefitsA wellness program that supports your physical, financial and emotional healthIn-person and online learning opportunities through WSI UniversityCross-brand and cross-function career opportunitiesLocation specific sample salesA business casual work environmentSan Francisco based bike share programTime off to volunteerMatching donations to qualifying nonprofit organizationsCompany-sponsored community involvementVarious discounts on local businesses
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigrationWilliams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.The expected starting pay range for this position is $115,000-$130,000 Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.