Sunless
Social Media & Email Coordinator
Sunless, Macedonia, Ohio, United States, 44056
Summary:
The Social Media and Email Coordinator will work closely with marketing leadership to strategize social media and email campaigns, and then focus on creating, managing, and reporting the content plan and follower engagement on all social media platform(s). The ideal candidate will have advanced knowledge of social media sites (e.g., Facebook, Twitter, LinkedIn, YouTube, Instagram and TikTok) and tactics, including ad formats, user-generated content, influencer content, creative development and deployment, online customer relations, copywriting, etc. As the Social Media and Email Coordinator, this candidate will also develop and deliver persuasive and engaging messages based on defined email campaign strategy.
Essential Responsibilities:Assists with development of social and email strategy and content calendar across all brands, including brainstorming ideas, drafting copy, coordinating with internal and external creative teams/agencies, and scheduling content for assigned dates.Works with outside resources responsible for assisting with gathering, producing, developing, and editing high quality creative/imagery/video in accordance with the social media strategy.Curates content for all social media platforms to ensure high quality engagement with current and targeted audiences.Copywriting for all social media posts and email campaigns on all platforms and ensures high quality output, aligned with our brands tone, voice and standards with high attention to detail.Assesses and utilizes tools for creating, scheduling, and optimizing content calendars for each of the brand platforms.Supports social media and email photo shoots or other events and activities, as needed, including developing project plans, timelines and shot lists.Brainstorms ideas and assists with implementation of social media and email campaigns and giveaways on relevant platforms to engage subscribers, fans and followers.Maintain strategic list of influencers who mention/love brand for potential surprise and delight opportunities; review suggested paid influencer partnerships.Aids in creating terms and conditions/rules for giveaways and works closely with the internal leadership team for final sign off.Coordinates with internal teams to ship product to influencers (as needed) and giveaways.Tracks and records metrics for measurement and reporting (e.g., impressions, engagements) for the platform(s), specific merchandise brands, seasonal initiatives or other reporting requests as needed.Assists with creating strategy documents, best practices processes, PowerPoint presentations and spreadsheets for Senior Level Management to illustrate social media and email campaign content and results.Collaborates cross-functionally and externally to maximize opportunities to tell company or brand stories.Identifies emerging trends/best practices in social media and through email campaigns and provides proactive recommendations to maximize opportunities for relevant content, creative and platforms.Other job responsibilities as assigned.Skills/Characteristics Needed for Success:
A Bachelor’s degree, preferably in Marketing.1 to 2 years experience in either social media management and email campaign management representing a consumer brand or organizationStrong understanding of the social media and email landscape, best practices, and social and email analytics toolsExceptional communication (written and oral) skillsExperience successfully managing multiple projects simultaneously, collaboration and working successfully with multiple teamsHigh level proficiency with: Microsoft Office, Social Media Reporting Tools, Klaviyo, and Adobe Photoshop experience a benefitPrevious experience working with big brands and partner agencies preferred
Disclaimer – This position description is subject to change at any time.
Sunless Inc. is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Sunless, Inc. believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
The Social Media and Email Coordinator will work closely with marketing leadership to strategize social media and email campaigns, and then focus on creating, managing, and reporting the content plan and follower engagement on all social media platform(s). The ideal candidate will have advanced knowledge of social media sites (e.g., Facebook, Twitter, LinkedIn, YouTube, Instagram and TikTok) and tactics, including ad formats, user-generated content, influencer content, creative development and deployment, online customer relations, copywriting, etc. As the Social Media and Email Coordinator, this candidate will also develop and deliver persuasive and engaging messages based on defined email campaign strategy.
Essential Responsibilities:Assists with development of social and email strategy and content calendar across all brands, including brainstorming ideas, drafting copy, coordinating with internal and external creative teams/agencies, and scheduling content for assigned dates.Works with outside resources responsible for assisting with gathering, producing, developing, and editing high quality creative/imagery/video in accordance with the social media strategy.Curates content for all social media platforms to ensure high quality engagement with current and targeted audiences.Copywriting for all social media posts and email campaigns on all platforms and ensures high quality output, aligned with our brands tone, voice and standards with high attention to detail.Assesses and utilizes tools for creating, scheduling, and optimizing content calendars for each of the brand platforms.Supports social media and email photo shoots or other events and activities, as needed, including developing project plans, timelines and shot lists.Brainstorms ideas and assists with implementation of social media and email campaigns and giveaways on relevant platforms to engage subscribers, fans and followers.Maintain strategic list of influencers who mention/love brand for potential surprise and delight opportunities; review suggested paid influencer partnerships.Aids in creating terms and conditions/rules for giveaways and works closely with the internal leadership team for final sign off.Coordinates with internal teams to ship product to influencers (as needed) and giveaways.Tracks and records metrics for measurement and reporting (e.g., impressions, engagements) for the platform(s), specific merchandise brands, seasonal initiatives or other reporting requests as needed.Assists with creating strategy documents, best practices processes, PowerPoint presentations and spreadsheets for Senior Level Management to illustrate social media and email campaign content and results.Collaborates cross-functionally and externally to maximize opportunities to tell company or brand stories.Identifies emerging trends/best practices in social media and through email campaigns and provides proactive recommendations to maximize opportunities for relevant content, creative and platforms.Other job responsibilities as assigned.Skills/Characteristics Needed for Success:
A Bachelor’s degree, preferably in Marketing.1 to 2 years experience in either social media management and email campaign management representing a consumer brand or organizationStrong understanding of the social media and email landscape, best practices, and social and email analytics toolsExceptional communication (written and oral) skillsExperience successfully managing multiple projects simultaneously, collaboration and working successfully with multiple teamsHigh level proficiency with: Microsoft Office, Social Media Reporting Tools, Klaviyo, and Adobe Photoshop experience a benefitPrevious experience working with big brands and partner agencies preferred
Disclaimer – This position description is subject to change at any time.
Sunless Inc. is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Sunless, Inc. believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.