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inSync Staffing

Associate Digital Marketing Specialist

inSync Staffing, Minneapolis, Minnesota, United States, 55400


Location: Local to MN and Hybrid working at Rice Creek preferred. Team is open to Remote candidates.Duration: 12 months, with possibility for extensionThe standard working hours for this position are Monday - Friday, 8:00 a.m.-5:00 p.m. CST, with occasional online weekend availability as needed.$30.00 - $35.00

Job Role:We are seeking a detail-oriented Associate Digital Marketing Specialist to join the Pain Interventions Marketing team. The ideal candidate will manage paid and organic social media campaigns, as well as Paid Search. They need to demonstrate creativity, strategic thinking, ability to multi-task, and excellent organizational skills.

This role must possess a deep understanding of social media channels, is an adept social media writer, and has experience creating/directing visual assets for social media channels.

Primary Functions:Oversee the Social Media Company channel for client's Pain Interventions product portfolio, ensuring strategic alignment with marketing objectives.Collaborate with product managers and cross-functional teams to create, approve, post and manage Social Media Company content, measuring outcomes against goals.Generate comprehensive reports on content performance metrics.Understand and train employees on client Social Media policy and effective Social Media Company use.Manage paid search content, including keyword strategy, ad copy development, and quarterly reporting and analysis to assess program effectiveness.

Required Knowledge and Experience: Experience in working with Social Media Company, and using the following Microsoft tools: PowerPoint, Excel, Outlook, and ideally Khoros (or other social media management platforms). Excellent written and verbal communication skills. May have practical knowledge of project management, and experience in leading a collaborative team. Requires a University Degree and minimum of 4 years of relevant experience, or advanced degree with a minimum of 2 years relevant experience.Candidates for this role are required to submit 2-3 writing samples showcasing their work. Resumes are mandatory for consideration, and we will not accept sell sheets from agencies during the review process.

Responsibilities:Develop and refine editorial plans on a monthly and quarterly basis.Lead cross-functional team meetings for social media content and creative development.Write and edit copy for meetings, conferences, and one-off requests.Manage editorial content and calendars for Social Media Company.Handle approvals for social assets, optimize them, and secure timely approvals.Post, monitor, and manage social posts, updating performance dashboards.Utilize Khoros for engagement and reporting, tracking campaign progress and results.Analyze and report performance metrics to optimize strategies.Manage paid search campaigns, including keyword research, ad copy creation, and performance analysis.Conduct quarterly reporting on paid search effectiveness, providing insights and recommendations for optimization.

Ideal Skillset:Strong organizational skills to effectively manage resources and the execution of multiple projects on an ongoing basis, with a strong attention to detail and ability to manage multiple projects and tasks simultaneously.Knowledge of creative best practices and principles for social media, and monitor other social media channels for trends, insights, and conversations relevant to the brand and industry.Analytical skills with the ability to interpret data and draw actionable insights, with a strong ability to read and translate data into action items for stakeholders and translate it to assist with developing content strategy and goals for the department.Experience with a scheduling platform, Khoros or other platforms.Ability to manage a cross functional team and agency to build the right voice for owned social posts.Utilize appropriate analytics and tracking services to monitor and optimize performance, including audience growth and engagement.Data-driven approach for insights with clear actions and follow-through

Must Have: Minimum RequirementsBachelor's degree in Marketing, Communications, or related field and at least 2-3 years of Digital Marketing and/or Communications experienceHave excellent written and verbal communication skills with the ability to effectively communicate with multi-disciplinary teams across multiple levelStrong understanding of social media platforms, algorithms, and best practices.Experience developing business-to business marketing communicationsExceptional written and verbal communication skills coupled with a creative mindset for innovative thinking.Understanding in managing a business page for Social Media Company channel, along with experience in working with PowerPoint, Excel, Outlook, Khoros (or other social media management platforms)Experience working in a matrixed organization, leading cross functional team projectsAbility to work effectively both independently and as part of a team.Strong organizational and time-management skills.

Nice to Have:Experience with social media advertising and campaign management is a plus.Experience with medical technology/medical device industryCollaborative approach in working with cross-functional teamsStrong bias for action and attention to detailOrganized and able to prioritize business demands in social media presenceTop 3 things in experienceManage a cross functional team to ideate content themes, create/edit content, and report/translate analyticsProject management experience, spanning from project inception/creation all the way through securing all necessary approvals for implementationDigital marketing experience

Top 3 tasks of responsibilities:Managing the relationships and work with business partners; along with working with internal cross functional teams to ideate, create, approve, implement content for social media and paid searchAbility to provide copy editorial direction and art direction for all creative assets, including knowledge of legal and regulated language requirementsManage social media calendar content, creating a comprehensive editorial plan on a monthly and quarterly basis with providing data analytics and reporting on content performance for social media and paid search

Benefits: (employee contribution)• Health insurance• Health savings account• Dental insurance• Vision insurance• Flexible spending accounts• Life insurance• Retirement plan

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.#IND08