Fanatics
Senior Brand Marketing Manager
Fanatics, New York, New York, us, 10261
Job Description
As a Senior Brand Marketing Manager at Fanatics Betting & Gaming (FBG), you will help to build our brand narrative and fan focused storytelling. This role will lead and champion creative concepts aligned to the strategic direction and priorities of FBG. The Senior Brand Marketing Manager will play a key role cross-functionally to ensure campaigns are delivered on time with a key focus on team collaboration and execution. This role will be based Hybrid out of our Denver and/or New York offices.
ResponsibilitiesPrimary point of contact for the media team, overseeing the delivery of advertising materials while ensuring strong alignment with campaign initiatives and timelinesLead cross-functional campaign planning for all brand related campaignsMaintain strong alignment with performance media stakeholders to ensure campaign deliverables meet both strategic planning objectives and creative standardsCollaborate with diverse company creative teams as we audit, explore, and refine FBG's visual look and feel digitally and physicallyBrand management of email lifecycle creative executionsManage creative development of all brand design, advertising and marketing communications, starting with a best in class core ideaEnsure consistent brand execution across marketing channels. This could be anything from an event, a billboard in a stadium or a social campaignEnforce brand guidelines and appropriate use of the FBG brandMaintain strong alignment with performance media stakeholders to ensure campaign deliverables meet both strategic planning objectives and creative standardsQualifications
Bachelor's degree in Marketing, Communications or a related field7+ years of experience in brand marketing, content marketing or related creative fieldStrong communication skills (storytelling, messaging, & brand guidelines copy)Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quicklyTeam-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for betterProven ability to work effectively cross-functionally within FBG and the larger Fanatics organizationOpen to regular travel to events and other Fanatics offices for various offsite and team meetings
The base salary range for this role is $106,000 per year - $180,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.
In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like Wellhub, Pet Insurance, Family Care Benefits,, and more. We'll also give you $700 USD (or local equivalent) to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com/
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.
As a Senior Brand Marketing Manager at Fanatics Betting & Gaming (FBG), you will help to build our brand narrative and fan focused storytelling. This role will lead and champion creative concepts aligned to the strategic direction and priorities of FBG. The Senior Brand Marketing Manager will play a key role cross-functionally to ensure campaigns are delivered on time with a key focus on team collaboration and execution. This role will be based Hybrid out of our Denver and/or New York offices.
ResponsibilitiesPrimary point of contact for the media team, overseeing the delivery of advertising materials while ensuring strong alignment with campaign initiatives and timelinesLead cross-functional campaign planning for all brand related campaignsMaintain strong alignment with performance media stakeholders to ensure campaign deliverables meet both strategic planning objectives and creative standardsCollaborate with diverse company creative teams as we audit, explore, and refine FBG's visual look and feel digitally and physicallyBrand management of email lifecycle creative executionsManage creative development of all brand design, advertising and marketing communications, starting with a best in class core ideaEnsure consistent brand execution across marketing channels. This could be anything from an event, a billboard in a stadium or a social campaignEnforce brand guidelines and appropriate use of the FBG brandMaintain strong alignment with performance media stakeholders to ensure campaign deliverables meet both strategic planning objectives and creative standardsQualifications
Bachelor's degree in Marketing, Communications or a related field7+ years of experience in brand marketing, content marketing or related creative fieldStrong communication skills (storytelling, messaging, & brand guidelines copy)Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quicklyTeam-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for betterProven ability to work effectively cross-functionally within FBG and the larger Fanatics organizationOpen to regular travel to events and other Fanatics offices for various offsite and team meetings
The base salary range for this role is $106,000 per year - $180,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.
In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like Wellhub, Pet Insurance, Family Care Benefits,, and more. We'll also give you $700 USD (or local equivalent) to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com/
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.